A data profile of the people who buy, follow and care about Los Andes, Chile in Argentina — modelled from more than twelve digital signal sources. Los Andes, Chile has an estimated audience of 1,495,126 people in Argentina.
Los Andes, Chile has an estimated audience of 1,495,126 people in Argentina. 59.8% are female, 40.2% are male, average age 41.5. Top brand affinities: Online newspaper, Cancer awareness, George Clooney, Meghan Markle, Tupperware.
Top brand affinities include Online newspaper, Cancer awareness, George Clooney, with strongest over-indexing on Online newspaper (2.31× the country average).
Demographically, the Los Andes, Chile audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Los Andes, Chile fan in Argentina is more female, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Los Andes, Chile profile in Argentina.
59.8% are female, 40.2% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 41.5 |
| Estimated audience size | 1,495,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Los Andes, Chile audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 30.1% |
| Chile | 12.0% |
| Peru | 11.9% |
The strongest cross-interests of the Los Andes, Chile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online newspaper | News | 2.31× | ||
| 02 | Meghan Markle | Fashion & Accessoires | 2.23× | ||
| 03 | George Clooney | Movies & TV | 1.85× | ||
| 04 | Bugatti | Cars & Mobility | 1.77× | ||
| 05 | Mineral water | Food & Beverages | 1.67× | ||
| 06 | Aston Martin | Cars & Mobility | 1.64× | ||
| 07 | Gwyneth Paltrow | Movies & TV | 1.62× | ||
| 08 | Sauna | Home & Garden | 1.61× | ||
| 09 | The Championships, Wimbledon | Sports | 1.60× | ||
| 10 | Tesla Motors | Cars & Mobility | 1.59× | ||
| 11 | Tupperware | Home & Garden | 1.58× | ||
| 12 | HSBC | Business & Career | 1.58× | ||
| 13 | Vehicle insurance | Cars & Mobility | 1.56× | ||
| 14 | Convenience store | Food & Beverages | 1.53× | ||
| 15 | SEAT | Cars & Mobility | 1.53× | ||
| 16 | Cancer awareness | Health | 1.52× | ||
| 17 | Baking powder | Food & Beverages | 1.52× | ||
| 18 | FedEx | Business & Career | 1.52× | ||
| 19 | Zoo | Kids & Family | 1.51× | ||
| 20 | Air pollution | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Risk Appetite | THRILL | 0.70× | |
| Career Orientation | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Los Andes, Chile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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