A data profile of the people who buy, follow and care about los andes diario in Argentina — modelled from more than twelve digital signal sources. los andes diario has an estimated audience of 1,309,759 people in Argentina.
los andes diario has an estimated audience of 1,309,759 people in Argentina. 61.1% are female, 38.9% are male, average age 42.0. Top brand affinities: Online newspaper, Uber, Cancer awareness, George Clooney, Meghan Markle.
Top brand affinities include Online newspaper, Uber, Cancer awareness, with strongest over-indexing on Online newspaper (2.5× the country average).
Demographically, the los andes diario audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical los andes diario fan in Argentina is more female, around 42.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Online newspaper.
The key figures that characterise the los andes diario profile in Argentina.
61.1% are female, 38.9% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 42.0 |
| Estimated audience size | 1,309,759 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide los andes diario audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 92.3% |
| Colombia | 1.4% |
| Italy | 1.3% |
The strongest cross-interests of the los andes diario audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online newspaper | News | 2.50× | ||
| 02 | Meghan Markle | Fashion & Accessoires | 2.35× | ||
| 03 | Rotten Tomatoes | Movies & TV | 2.17× | ||
| 04 | George Clooney | Movies & TV | 1.90× | ||
| 05 | Pfizer | Health | 1.89× | ||
| 06 | Bugatti | Cars & Mobility | 1.79× | ||
| 07 | Sauna | Home & Garden | 1.74× | ||
| 08 | Gwyneth Paltrow | Movies & TV | 1.65× | ||
| 09 | HSBC | Business & Career | 1.64× | ||
| 10 | Tupperware | Home & Garden | 1.62× | ||
| 11 | Aston Martin | Cars & Mobility | 1.61× | ||
| 12 | The Championships, Wimbledon | Sports | 1.60× | ||
| 13 | Vehicle insurance | Cars & Mobility | 1.59× | ||
| 14 | Tesla Motors | Cars & Mobility | 1.57× | ||
| 15 | Mineral water | Food & Beverages | 1.57× | ||
| 16 | FedEx | Business & Career | 1.57× | ||
| 17 | Serena Williams | Sports | 1.55× | ||
| 18 | Cancer awareness | Health | 1.54× | ||
| 19 | Uber | Cars & Mobility | 1.53× | ||
| 20 | Baking powder | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Tradition | CONSERVATISM | 1.40× | |
| Need for Security | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.53× | |
| Career Orientation | POWER | 0.69× | |
| Risk Appetite | THRILL | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for los andes diario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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