Rascasse Audience Intelligence

diario olé Audience in United States

A data profile of the people who buy, follow and care about diario olé in United States — modelled from more than twelve digital signal sources. diario olé has an estimated audience of 317,152 people in United States.

#204among Newspaper in United States#1543among Website / Newspaper / Magazine in United States#424in News

The average diario olé fan in United States is 34.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Chicano rap, Liga MX, Toyota Highlander, with strongest over-indexing on Chicano rap (26.36× the country average).

Demographically, the diario olé audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical diario olé fan in United States is more male, around 34.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Chicano rap.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the diario olé profile in United States.

Audience size
317K
in United States
Gender
18.2%♀
81.8% male
Age
34.6
average years
Country rank
#46989
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of diario olé

18.2% are female, 81.8% are male, average age 34.6.

Fig. 02

Gender split

18.2%
Female
81.8%
Male
Demographic split for diario olé audience in United States
MetricValue
Female18.2%
Male81.8%
Average age34.6
Estimated audience size317,152
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the diario olé audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3920%
40-4915%
50+11%
Fig. 04

Worldwide distribution

3.6%

of the worldwide diario olé audience comes from United States.

Worldwide audience distribution share by country for diario olé
CountryShare
Argentina48.4%
Spain6.2%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the diario olé audience in United States is strongest.

Fig. 05

Top regions by affinity

diario olé fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K4.45×
02Mississippi~10K3.73×
03South Carolina~10K2.02×
04New Jersey~10K1.80×
05Connecticut~6K1.75×
06Nebraska~3K1.68×
07Washington, District of Columbia~1K1.56×
08New York~30K1.53×
09Utah~4K1.36×
10Massachusetts~8K1.35×
11Hawaii~2K1.27×
12Georgia~10K1.13×
13Tennessee~7K1.05×
14California~40K1.03×
15Rhode Island<1K0.98×
16Nevada~3K0.97×
17New Mexico~2K0.96×
18North Carolina~9K0.95×
19Virginia~7K0.95×
20Texas~30K0.94×
21Alabama~4K0.94×
22Alaska<1K0.94×
23Louisiana~4K0.90×
24Illinois~9K0.88×
25Maryland~5K0.88×
26Vermont<1K0.87×
27Missouri~4K0.86×
28Arkansas~2K0.86×
29Pennsylvania~9K0.84×
30Kentucky~3K0.84×
31West Virginia~1K0.84×
32South Dakota<1K0.83×
33North Dakota<1K0.82×
34Wisconsin~4K0.81×
35Kansas~2K0.81×
36Montana<1K0.81×
37Arizona~5K0.80×
38Colorado~4K0.80×
39Idaho~1K0.78×
40New Hampshire<1K0.78×
41Delaware<1K0.78×
42Washington~5K0.76×
43Maine<1K0.76×
44Indiana~4K0.75×
45Oregon~3K0.75×
46Iowa~2K0.75×
47Ohio~7K0.73×
48Minnesota~3K0.73×
49Oklahoma~3K0.73×
50Michigan~6K0.71×
Fig. 06

Affinity by region

Affinity by region — diario olé, United States
0.71×1.00×4.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the diario olé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for diario olé audience
#·InterestCategoryAffinity×
01Johan CruyffSports74.94×
02Copa del ReySports35.86×
03La Gazzetta dello SportSports32.17×
04Pep GuardiolaSports28.90×
05Chicano rapMusic & Radio26.36×
06Christian PulisicSports25.76×
07FIFA Club World CupSports25.73×
08CONCACAF Champions CupSports22.16×
09Jamie DornanMovies & TV20.37×
10Meg RyanMovies & TV20.00×
11El PaísNews19.67×
12Spain national football teamSports19.51×
13Toyota HighlanderCars & Mobility18.80×
14Atlético MadridSports18.20×
15Liga MXSports12.03×
16Paris Saint-GermainSports11.06×
17Cillian MurphyMovies & TV9.90×
18La LigaSports8.19×
19Las VegasTravel & Leisure4.37×
20FIFA World CupSports3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the diario olé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by diario olé audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.92×
Urban LifestyleOPEN1.91×
Quality AwarenessPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by diario olé audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
Design AffinityPREMIUM0.66×
Early Adopter MentalityPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does diario olé have in United States?

diario olé has an estimated audience of 317,152 people in United States, concentrated in Florida and California.

02

What is the gender split and age of diario olé fans?

18.2% of diario olé fans are female, 81.8% are male, with an average age of 34.6 years.

03

Which brands do diario olé fans like most?

diario olé fans show strongest brand affinity for Chicano rap (26.36×), Liga MX (12.03×), and Toyota Highlander (18.8×) over the country average.

04

Where do diario olé fans live in United States?

diario olé fans in United States are most concentrated in Florida (reach ~100K), California (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do diario olé fans also like?

Beyond diario olé itself, the audience over-indexes on Liga MX (12.03×), Toyota Highlander (18.8×), Meg Ryan (20×), and Christian Pulisic (25.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See diario olé audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for diario olé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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