Right Now (Na Na Na) Audience in United States

Right Now (Na Na Na) logo

Right Now (Na Na Na) has an estimated audience of 58,400,000 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Canino.

Right Now (Na Na Na) fans in United States are concentrated in California, with strong brand affinity for Canino. The audience is concentrated in California, Texas, Florida. Top brand affinities include Canino, with strongest over-indexing on Canino (1.89× the country average). Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Right Now (Na Na Na) fans

Demographic split for Right Now (Na Na Na) audience in United States
MetricValue
Estimated audience size58,400,000

Audience persona

The typical Right Now (Na Na Na) fan in United States shows strong Family Orientation tendencies and a notable affinity for Canino.

Top regions in United States

Top regions ranked by reach for Right Now (Na Na Na) in United States
RegionReachAffinity
California6,250,1170.97×
Texas5,205,5231.04×
Florida4,327,3571.09×
New York2,848,3230.87×
Ohio2,131,3121.18×
Georgia1,986,7731.1×
Pennsylvania1,984,3601.01×
North Carolina1,935,8181.1×
Arizona1,897,3781.59×
Illinois1,842,8720.95×
Michigan1,753,9911.15×
Tennessee1,340,4051.14×
Virginia1,271,8880.89×
New Jersey1,263,6050.85×
Indiana1,263,2971.18×
Missouri1,137,3211.21×
Washington1,093,4860.93×
South Carolina1,062,6531.21×
Alabama1,052,6021.29×
Louisiana1,041,7011.38×
Maryland987,6490.98×
Massachusetts898,1720.78×
Oklahoma810,5141.25×
Kentucky810,1331.11×
Wisconsin805,4190.92×
Colorado749,2620.81×
Minnesota704,8080.84×
Nevada693,1691.23×
Mississippi672,3511.4×
Oregon614,2250.92×
Arkansas607,0181.26×
Connecticut529,5640.9×
Iowa481,4391×
Kansas454,3300.99×
Idaho437,5561.49×
Utah392,0790.75×
West Virginia293,3221.08×
New Mexico280,0990.96×
Nebraska276,7150.94×
Maine178,2160.85×
Hawaii176,4830.7×
New Hampshire172,2790.75×
Montana160,9530.99×
Rhode Island159,1750.86×
Delaware131,8280.82×
Washington, District of Columbia121,4960.69×
South Dakota113,6610.84×
Alaska99,0720.79×
North Dakota79,2280.66×
Vermont63,5650.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Right Now (Na Na Na) audience
BrandAffinityCategory
Canino1.89×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Right Now (Na Na Na) audience
TraitClusterScore
Family OrientationCONSERVATISM1.07
Price SensitivityPREMIUM1.07
Quality AwarenessPREMIUM1.03
Risk AppetiteTHRILL1.02
Need for SecurityCONSERVATISM1.01
Social Media UsageJOY0.98

Worldwide distribution

Worldwide audience distribution share by country for Right Now (Na Na Na)
CountryShare
United States89.3%
France10.4%
Austria0.2%

See Right Now (Na Na Na) audiences in other countries

More audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Right Now (Na Na Na). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.