Sodium bicarbonate Audience in United States

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Sodium bicarbonate has an estimated audience of 2,165,941 people in United States. 81.8% are female, 18.2% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, headspace, Wok, Grace Slick.

The average Sodium bicarbonate fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Sodium bicarbonate audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Sodium bicarbonate fans

Demographic split for Sodium bicarbonate audience in United States
MetricValue
Female81.8%
Male18.2%
Average age45.0
Estimated audience size2,165,941

Audience persona

The typical Sodium bicarbonate fan in United States is more female, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Sodium bicarbonate in United States
RegionReachAffinity
California248,4131.04×
Texas204,5711.1×
Florida152,2131.04×
New York112,6860.93×
Georgia77,0111.15×
Pennsylvania76,1661.04×
Illinois72,5151×
Ohio71,0431.06×
North Carolina69,1491.06×
Michigan55,8080.99×
Virginia55,0741.04×
New Jersey50,7290.92×
Tennessee50,0361.15×
Arizona45,7391.03×
Washington44,0971.01×
Massachusetts41,4710.97×
Indiana40,8361.03×
Missouri37,0211.06×
Maryland35,3990.95×
South Carolina35,2171.08×
Alabama34,6841.15×
Louisiana33,7631.21×
Colorado31,7190.93×
Oklahoma30,7621.28×
Wisconsin30,5070.94×
Kentucky29,3971.08×
Minnesota27,0430.87×
Oregon23,0870.93×
Arkansas21,4261.2×
Mississippi21,3811.2×
Connecticut20,4770.94×
Utah18,9580.98×
Nevada18,6400.89×
Kansas17,0601×
Iowa16,5680.93×
New Mexico11,1981.03×
West Virginia11,0991.1×
Idaho10,4580.96×
Hawaii10,3391.11×
Nebraska9,9460.92×
New Hampshire7,8770.92×
Maine7,2310.93×
Montana5,7610.96×
Rhode Island5,3030.77×
Delaware4,9100.82×
Washington, District of Columbia4,7440.73×
South Dakota4,6920.94×
North Dakota4,5221.02×
Alaska4,0440.87×
Vermont3,2160.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sodium bicarbonate audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop11.55×Internet & Social Media
headspace16.06×Health
Wok11.08×Food & Beverages
Grace Slick13.93×Music & Radio
Governor of Michigan11.26×Politics & Society
Google Home8.91×Technology & Electronics
Hibachi10.26×Food & Beverages
Cherish (group)13.38×Music & Radio
Grinch4.61×Movies & TV
Ira Glass18.61×Music & Radio
El Paso County, Colorado13.27×Travel & Leisure
Vocal harmony4.37×Music & Radio
Fairy godmother6.7×Literature
Guitarist (magazine)9.94×Music & Radio
TV Fanatic9.02×Movies & TV
Hardik Pandya12.11×Sports
Hemnet10.48×Home & Garden
Cryptic crossword11.96×Technology & Electronics
National Paralympic Committee17.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sodium bicarbonate audience
TraitClusterScore
Family OrientationCONSERVATISM1.75
Price SensitivityPREMIUM1.41
Need for SecurityCONSERVATISM1.24
IndulgenceJOY1.21
SustainabilityBALANCE1.2
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Sodium bicarbonate
CountryShare
United States30.6%
Pakistan9.6%
Nigeria8.7%

See Sodium bicarbonate audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Sodium bicarbonate have in United States?

Sodium bicarbonate has an estimated audience of 2,165,941 people in United States, concentrated in California and Texas.

What is the gender split and age of Sodium bicarbonate fans?

81.8% of Sodium bicarbonate fans are female, 18.2% are male, with an average age of 45.0 years.

Which brands do Sodium bicarbonate fans like most?

Sodium bicarbonate fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (11.55×), and headspace (16.06×) over the country average.

Where do Sodium bicarbonate fans live in United States?

Sodium bicarbonate fans in United States are most concentrated in California (reach 248,413), Texas (reach 204,571), and Florida (reach 152,213). These three regions account for the largest share of the active audience.

What other brands do Sodium bicarbonate fans also like?

Beyond Sodium bicarbonate itself, the audience over-indexes on Goop (11.55×), headspace (16.06×), Wok (11.08×), and Grace Slick (13.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sodium bicarbonate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.