Rascasse Audience Intelligence

Sodium bicarbonate Audience in United States

A data profile of the people who buy, follow and care about Sodium bicarbonate in United States — modelled from more than twelve digital signal sources. Sodium bicarbonate has an estimated audience of 2,165,941 people in United States.

#6066among Topic in United States#481in Health

The average Sodium bicarbonate fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baking powder, Toothpaste, Discount stores, with strongest over-indexing on Baking powder (14.13× the country average).

Demographically, the Sodium bicarbonate audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sodium bicarbonate fan in United States is more female, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Baking powder.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sodium bicarbonate profile in United States.

Audience size
2.2M
in United States
Gender
81.8%♀
18.2% male
Age
45.0
average years
Country rank
#13383
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sodium bicarbonate fans

81.8% are female, 18.2% are male, average age 45.0.

Fig. 02

Gender split

81.8%
Female
18.2%
Male
Demographic split for Sodium bicarbonate audience in United States
MetricValue
Female81.8%
Male18.2%
Average age45.0
Estimated audience size2,165,941
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Sodium bicarbonate audience in United States
Age bracketShare%
16-199%
20-2913%
30-3918%
40-4928%
50+32%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Sodium bicarbonate audience comes from United States.

Worldwide audience distribution share by country for Sodium bicarbonate
CountryShare
United States30.6%
Pakistan9.6%
Nigeria8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sodium bicarbonate audience in United States is strongest.

Fig. 05

Top regions by affinity

Sodium bicarbonate fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~30K1.24×
02Mississippi~20K1.21×
03Louisiana~30K1.20×
04Arkansas~20K1.18×
05Alabama~30K1.14×
06West Virginia~10K1.14×
07Tennessee~50K1.13×
08Hawaii~10K1.12×
09Georgia~70K1.10×
10Kentucky~30K1.09×
11North Dakota~5K1.08×
12New Mexico~10K1.07×
13Texas~200K1.05×
14South Carolina~30K1.05×
15Missouri~40K1.04×
16South Dakota~5K1.04×
17North Carolina~70K1.03×
18Arizona~50K1.03×
19Florida~100K1.02×
20Pennsylvania~70K1.02×
21Ohio~70K1.02×
22Virginia~50K1.02×
23Indiana~40K1.01×
24California~200K1.00×
25Kansas~20K1.00×
26Montana~6K1.00×
27Alaska~5K1.00×
28Washington~40K0.98×
29Illinois~70K0.97×
30Idaho~10K0.97×
31Maryland~40K0.96×
32Nebraska~10K0.96×
33New Hampshire~8K0.96×
34Connecticut~20K0.95×
35Iowa~20K0.95×
36Massachusetts~40K0.94×
37Maine~7K0.94×
38Michigan~50K0.93×
39New Jersey~50K0.93×
40Wisconsin~30K0.93×
41Delaware~6K0.93×
42Oregon~20K0.92×
43Utah~20K0.92×
44New York~100K0.89×
45Nevada~20K0.89×
46Vermont~3K0.89×
47Colorado~30K0.88×
48Minnesota~30K0.87×
49Rhode Island~6K0.80×
50Washington, District of Columbia~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Sodium bicarbonate, United States
0.73×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sodium bicarbonate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sodium bicarbonate audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages14.13×
02ToothpasteBeauty & Wellness8.73×
03Traditional medicineHealth3.57×
04Sustainable energyHome & Garden3.21×
05Discount storesShopping2.87×
06Organic foodFood & Beverages2.30×
07PharmacyBusiness & Career2.26×
08Soft drinksFood & Beverages2.23×
09FedExBusiness & Career2.17×
10GeneticsKids & Family2.01×
11Pizza HutFood & Beverages1.97×
12IKEAHome & Garden1.97×
13Cancer awarenessHealth1.97×
14PinterestInternet & Social Media1.85×
15Shopping mallsShopping1.83×
16McDonald'sFood & Beverages1.79×
17Dollar GeneralShopping1.69×
18StarbucksFood & Beverages1.67×
19Health careBusiness & Career1.57×
20RedditInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sodium bicarbonate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sodium bicarbonate audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.20×
Price SensitivityPREMIUM1.78×
SustainabilityBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sodium bicarbonate audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
ExtroversionTHRILL0.79×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sodium bicarbonate have in United States?

Sodium bicarbonate has an estimated audience of 2,165,941 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sodium bicarbonate fans?

81.8% of Sodium bicarbonate fans are female, 18.2% are male, with an average age of 45.0 years.

03

Which brands do Sodium bicarbonate fans like most?

Sodium bicarbonate fans show strongest brand affinity for Baking powder (14.13×), Toothpaste (8.73×), and Discount stores (2.87×) over the country average.

04

Where do Sodium bicarbonate fans live in United States?

Sodium bicarbonate fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sodium bicarbonate fans also like?

Beyond Sodium bicarbonate itself, the audience over-indexes on Toothpaste (8.73×), Discount stores (2.87×), Pinterest (1.85×), and Organic food (2.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Sodium bicarbonate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sodium bicarbonate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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