A data profile of the people who buy, follow and care about La Prealpina in Italy — modelled from more than twelve digital signal sources. La Prealpina has an estimated audience of 6,157,150 people in Italy.
The average La Prealpina fan in Italy is 44.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Piedmont, Emilia-Romagna.
Top brand affinities include Vuelta a España, Wikipedia, Burger King, with strongest over-indexing on Vuelta a España (6.1× the country average).
Demographically, the La Prealpina audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical La Prealpina fan in Italy is balanced, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Vuelta a España.
The key figures that characterise the La Prealpina profile in Italy.
54.6% are female, 45.4% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 44.1 |
| Estimated audience size | 6,157,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide La Prealpina audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 97.2% |
| Switzerland | 1.7% |
| Spain | 0.2% |
Where the La Prealpina audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~4.5M | 10.77× | |
| 02 | Piedmont | ~700K | 1.60× | |
| 03 | Aosta Valley | ~20K | 1.55× | |
| 04 | Liguria | ~200K | 0.90× | |
| 05 | Molise | ~20K | 0.65× | |
| 06 | Emilia-Romagna | ~300K | 0.56× | |
| 07 | Trentino-Alto Adige/Südtirol | ~60K | 0.55× | |
| 08 | Basilicata | ~30K | 0.47× | |
| 09 | Veneto | ~200K | 0.42× | |
| 10 | Sardinia | ~60K | 0.37× | |
| 11 | Friuli-Venezia Giulia | ~40K | 0.37× | |
| 12 | Umbria | ~40K | 0.37× | |
| 13 | Marche | ~50K | 0.34× | |
| 14 | Abruzzo | ~40K | 0.32× | |
| 15 | Tuscany | ~100K | 0.30× | |
| 16 | Lazio | ~200K | 0.27× | |
| 17 | Sicilia | ~100K | 0.26× | |
| 18 | Puglia | ~100K | 0.25× | |
| 19 | Campania | ~100K | 0.18× |
The strongest cross-interests of the La Prealpina audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liège–Bastogne–Liège | Sports | 20.83× | ||
| 02 | Vuelta a España | Sports | 6.10× | ||
| 03 | Motocrossed | Movies & TV | 5.95× | ||
| 04 | strava | Sports | 4.63× | ||
| 05 | Banca Nazionale del Lavoro | Business & Career | 3.31× | ||
| 06 | Juventus Stadium | Sports | 2.79× | ||
| 07 | Burger King | Food & Beverages | 2.40× | ||
| 08 | Wikipedia | Internet & Social Media | 2.25× | ||
| 09 | Extreme sport | Sports | 2.10× | ||
| 10 | Tabloid (newspaper format) | Literature | 2.00× | ||
| 11 | Master of Business Administration | Business & Career | 2.00× | ||
| 12 | Volunteering | Politics & Society | 1.96× | ||
| 13 | Satire | Literature | 1.86× | ||
| 14 | Innovation | Business & Career | 1.68× | ||
| 15 | Subscription business model | Shopping | 1.63× | ||
| 16 | Champagne | Food & Beverages | 1.62× | ||
| 17 | Sustainable energy | Home & Garden | 1.59× | ||
| 18 | Singer-songwriter | Music & Radio | 1.58× | ||
| 19 | Mediaset | Technology & Electronics | 1.58× | ||
| 20 | Le Iene | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Risk Appetite | THRILL | 1.44× | |
| Career Orientation | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| DIY Mentality | THRILL | 0.81× | |
| Creativity | OPEN | 0.84× |
La Prealpina has an estimated audience of 6,157,150 people in Italy, concentrated in Lombardy and Piedmont.
54.6% of La Prealpina fans are female, 45.4% are male, with an average age of 44.1 years.
La Prealpina fans show strongest brand affinity for Vuelta a España (6.1×), Wikipedia (2.25×), and Burger King (2.4×) over the country average.
La Prealpina fans in Italy are most concentrated in Lombardy (reach ~4.5M), Piedmont (reach ~700K), and Emilia-Romagna (reach ~300K). These three regions account for the largest share of the active audience.
Beyond La Prealpina itself, the audience over-indexes on Wikipedia (2.25×), Burger King (2.4×), Volunteering (1.96×), and Liège–Bastogne–Liège (20.83×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for La Prealpina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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