Rascasse Audience Intelligence

The Sun News Audience in United States

A data profile of the people who buy, follow and care about The Sun News in United States — modelled from more than twelve digital signal sources. The Sun News has an estimated audience of 544,507 people in United States.

#132among Newspaper in United States#1123among Website / Newspaper / Magazine in United States#284in News

The average The Sun News fan in United States is 44.3 years old, more female, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, California, Texas.

Top brand affinities include QVC, Weather forecasting, Boston Bruins, with strongest over-indexing on QVC (7.28× the country average).

Demographically, the The Sun News audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sun News fan in United States is more female, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for QVC.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sun News profile in United States.

Audience size
545K
in United States
Gender
62.3%♀
37.7% male
Age
44.3
average years
Country rank
#34851
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Sun News

62.3% are female, 37.7% are male, average age 44.3.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for The Sun News audience in United States
MetricValue
Female62.3%
Male37.7%
Average age44.3
Estimated audience size544,507
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the The Sun News audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

11.4%

of the worldwide The Sun News audience comes from United States.

Worldwide audience distribution share by country for The Sun News
CountryShare
United Kingdom67.7%
United States11.4%
Ireland5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sun News audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sun News fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~50K6.56×
02New Mexico~9K3.38×
03Vermont~2K2.44×
04Montana~4K2.37×
05Mississippi~8K1.81×
06Nebraska~4K1.56×
07North Carolina~30K1.54×
08Oregon~8K1.35×
09New Hampshire~3K1.34×
10Michigan~20K1.17×
11Pennsylvania~20K1.11×
12Kentucky~7K1.05×
13Kansas~4K1.00×
14Rhode Island~2K1.00×
15Alabama~7K0.95×
16Maryland~9K0.94×
17Missouri~8K0.91×
18Alaska~1K0.91×
19North Dakota~1K0.91×
20Hawaii~2K0.90×
21West Virginia~2K0.89×
22South Dakota~1K0.89×
23Arkansas~4K0.88×
24Maine~2K0.88×
25California~50K0.86×
26New York~30K0.85×
27Washington, District of Columbia~1K0.85×
28Delaware~1K0.85×
29Indiana~8K0.83×
30Washington~9K0.81×
31Idaho~2K0.80×
32Florida~30K0.79×
33Illinois~10K0.77×
34Connecticut~4K0.75×
35Massachusetts~8K0.74×
36Iowa~3K0.74×
37Wisconsin~6K0.73×
38Arizona~8K0.72×
39Nevada~4K0.72×
40Utah~3K0.72×
41Georgia~10K0.71×
42Virginia~9K0.71×
43Oklahoma~4K0.71×
44Louisiana~5K0.70×
45Colorado~6K0.66×
46Texas~30K0.65×
47Ohio~10K0.65×
48New Jersey~9K0.65×
49Tennessee~7K0.65×
50Minnesota~5K0.64×
Fig. 06

Affinity by region

Affinity by region — The Sun News, United States
0.64×1.00×6.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sun News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sun News audience
#·InterestCategoryAffinity×
01Boston BruinsSports10.96×
02Weather forecastingHome & Garden7.39×
03QVCMovies & TV7.28×
04Consumer CellularTechnology & Electronics7.22×
05Sustainable energyHome & Garden4.65×
06FedExBusiness & Career4.54×
07Drudge ReportSports4.04×
08Renewable energyBusiness & Career3.83×
09Mortgage loansBusiness & Career3.78×
10Discount storesShopping3.58×
11Vehicle insuranceCars & Mobility3.16×
12Solar energyHome & Garden2.95×
13Shopping mallsShopping2.73×
14PinterestInternet & Social Media2.72×
15McDonald'sFood & Beverages2.43×
16AirbnbTravel & Leisure2.26×
17SubwayFood & Beverages2.15×
18BarbecueFood & Beverages2.11×
19FurnitureHome & Garden1.98×
20GolfSports1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sun News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sun News audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.08×
Family OrientationCONSERVATISM1.75×
Need for SecurityCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sun News audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.78×
Design AffinityPREMIUM0.81×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Sun News have in United States?

The Sun News has an estimated audience of 544,507 people in United States, concentrated in South Carolina and California.

02

What is the gender split and age of The Sun News fans?

62.3% of The Sun News fans are female, 37.7% are male, with an average age of 44.3 years.

03

Which brands do The Sun News fans like most?

The Sun News fans show strongest brand affinity for QVC (7.28×), Weather forecasting (7.39×), and Boston Bruins (10.96×) over the country average.

04

Where do The Sun News fans live in United States?

The Sun News fans in United States are most concentrated in South Carolina (reach ~50K), California (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Sun News fans also like?

Beyond The Sun News itself, the audience over-indexes on Weather forecasting (7.39×), Boston Bruins (10.96×), Mortgage loans (3.78×), and FedEx (4.54×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Sun News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sun News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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