A data profile of the people who buy, follow and care about Specialty (medicine) in Spain — modelled from more than twelve digital signal sources. Specialty (medicine) has an estimated audience of 2,068,013 people in Spain.
Specialty (medicine) has an estimated audience of 2,068,013 people in Spain. 70.6% are female, 29.4% are male, average age 44.8. Top brand affinities: Preventive healthcare, IBEX 35, Doctor of Medicine, Caixabank, Dentistry.
Top brand affinities include Preventive healthcare, IBEX 35, Doctor of Medicine, with strongest over-indexing on Preventive healthcare (4.29× the country average).
Demographically, the Specialty (medicine) audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.
The typical Specialty (medicine) fan in Spain is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Preventive healthcare.
The key figures that characterise the Specialty (medicine) profile in Spain.
70.6% are female, 29.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 44.8 |
| Estimated audience size | 2,068,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Specialty (medicine) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 9.7% |
| Brazil | 5.5% |
The strongest cross-interests of the Specialty (medicine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doctor of Medicine | Business & Career | 7.00× | ||
| 02 | Cardiology | Health | 6.00× | ||
| 03 | Preventive healthcare | Health | 4.29× | ||
| 04 | Arturo Pérez-Reverte | Literature | 3.88× | ||
| 05 | Dentistry | Business & Career | 3.63× | ||
| 06 | Pension | Business & Career | 3.59× | ||
| 07 | Health care provider | Health | 3.39× | ||
| 08 | Real property | Home & Garden | 2.67× | ||
| 09 | Travel website | Travel & Leisure | 2.59× | ||
| 10 | IBEX 35 | Business & Career | 2.40× | ||
| 11 | Caixabank | Business & Career | 2.34× | ||
| 12 | Charity and causes | Business & Career | 2.31× | ||
| 13 | Genetics | Kids & Family | 2.24× | ||
| 14 | Wikipedia | Internet & Social Media | 2.04× | ||
| 15 | Julio Iglesias | Music & Radio | 2.03× | ||
| 16 | Health care | Business & Career | 1.99× | ||
| 17 | Medicine | Business & Career | 1.67× | ||
| 18 | Bankinter | Business & Career | 1.62× | ||
| 19 | Politics | Politics & Society | 1.60× | ||
| 20 | Aldi | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.91× | |
| Healthy Lifestyle | BALANCE | 1.88× | |
| Individualism | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Specialty (medicine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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