Specialty (medicine) Audience in Germany
Specialty (medicine) has an estimated audience of 1,451,819 people in Germany. 65.6% are female, 34.4% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Real property, Paleontology, Tagesschau, Language education.
The average Specialty (medicine) fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Real property, Paleontology, with strongest over-indexing on Western Union (10.62× the country average). Demographically, the Specialty (medicine) audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Specialty (medicine) fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 40.9 |
| Estimated audience size | 1,451,819 |
Audience persona
The typical Specialty (medicine) fan in Germany is more female, around 40.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 318,013 | 1× |
| Bayern | 286,173 | 1.23× |
| Baden-Württemberg | 225,208 | 1.14× |
| Hessen | 172,912 | 1.56× |
| Niedersachsen | 130,035 | 0.92× |
| Berlin | 122,002 | 1.88× |
| Rheinland-Pfalz | 66,436 | 0.91× |
| Sachsen | 65,359 | 0.92× |
| Schleswig-Holstein | 44,698 | 0.86× |
| Hamburg | 37,655 | 1.15× |
| Brandenburg | 32,855 | 0.73× |
| Thüringen | 29,240 | 0.79× |
| Sachsen-Anhalt | 25,252 | 0.67× |
| Mecklenburg-Vorpommern | 14,542 | 0.52× |
| Bremen | 14,066 | 1.13× |
| Saarland | 14,042 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 10.62× | Business & Career |
| Real property | 7.16× | Home & Garden |
| Paleontology | 11.72× | Health |
| Tagesschau | 2.13× | Movies & TV |
| Language education | 5.98× | Business & Career |
| Vacation rental | 4.47× | Travel & Leisure |
| Satire | 4.38× | Literature |
| Pillow | 4.69× | Home & Garden |
| Dan Stevens | 13.71× | Movies & TV |
| Pets | 1.76× | Pets & Animals |
| Preventive healthcare | 4.18× | Health |
| Solidarity | 4.89× | Politics & Society |
| Kitchen garden | 11.48× | Home & Garden |
| Medicine | 2.19× | Business & Career |
| Cardiology | 9.04× | Health |
| Focus | 2.76× | News |
| Automobiles | 1.56× | Cars & Mobility |
| Health care | 2.3× | Business & Career |
| Public administration | 6.19× | Business & Career |
| Build-A-Bear Workshop | 16.25× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.73 |
| Pet Ownership | JOY | 1.4 |
| Spirituality | BALANCE | 1.39 |
| Tradition | CONSERVATISM | 1.36 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Sports Activity | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 9.7% |
| Brazil | 5.5% |
See Specialty (medicine) audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Specialty (medicine) have in Germany?
Specialty (medicine) has an estimated audience of 1,451,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Specialty (medicine) fans?
65.6% of Specialty (medicine) fans are female, 34.4% are male, with an average age of 40.9 years.
Which brands do Specialty (medicine) fans like most?
Specialty (medicine) fans show strongest brand affinity for Western Union (10.62×), Real property (7.16×), and Paleontology (11.72×) over the country average.
Where do Specialty (medicine) fans live in Germany?
Specialty (medicine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 318,013), Bayern (reach 286,173), and Baden-Württemberg (reach 225,208). These three regions account for the largest share of the active audience.
What other brands do Specialty (medicine) fans also like?
Beyond Specialty (medicine) itself, the audience over-indexes on Real property (7.16×), Paleontology (11.72×), Tagesschau (2.13×), and Language education (5.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Specialty (medicine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.