A data profile of the people who buy, follow and care about Specialty (medicine) in Brazil — modelled from more than twelve digital signal sources. Specialty (medicine) has an estimated audience of 4,780,529 people in Brazil.
Specialty (medicine) has an estimated audience of 4,780,529 people in Brazil. 75.5% are female, 24.5% are male, average age 40.3. Top brand affinities: Medicine, Instagram, Rock music, Pop music, MSN.
Top brand affinities include Medicine, Instagram, Rock music, with strongest over-indexing on Medicine (2.02× the country average).
Demographically, the Specialty (medicine) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Specialty (medicine) fan in Brazil is more female, around 40.3 years old, with strong Community Orientation tendencies and a notable affinity for Medicine.
The key figures that characterise the Specialty (medicine) profile in Brazil.
75.5% are female, 24.5% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 40.3 |
| Estimated audience size | 4,780,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Specialty (medicine) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 9.7% |
| Brazil | 5.5% |
The strongest cross-interests of the Specialty (medicine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | South African Airways | Travel & Leisure | 6.15× | ||
| 02 | Club Atlético Independiente | Sports | 6.15× | ||
| 03 | Duvet | Home & Garden | 3.10× | ||
| 04 | Bioderma | Beauty & Wellness | 2.66× | ||
| 05 | Eye liner | Beauty & Wellness | 2.16× | ||
| 06 | Dermatology | Beauty & Wellness | 2.09× | ||
| 07 | Medicine | Business & Career | 2.02× | ||
| 08 | Spanish language | Politics & Society | 1.95× | ||
| 09 | Lip gloss | Beauty & Wellness | 1.88× | ||
| 10 | Hair iron | Beauty & Wellness | 1.86× | ||
| 11 | Bossa nova | Music & Radio | 1.76× | ||
| 12 | MSN | News | 1.75× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 1.65× | ||
| 14 | Lojas Renner | Fashion & Accessoires | 1.62× | ||
| 15 | Real property | Home & Garden | 1.60× | ||
| 16 | mulheres | Movies & TV | 1.60× | ||
| 17 | Internet & Social Media | 1.58× | |||
| 18 | Rock music | Music & Radio | 1.57× | ||
| 19 | Pop music | Music & Radio | 1.56× | ||
| 20 | Dafiti | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.60× | |
| Indulgence | JOY | 1.55× | |
| Creativity | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.90× | |
| Early Adopter Mentality | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Specialty (medicine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.