Rascasse Audience Intelligence

Specialty (medicine) Audience in United States

A data profile of the people who buy, follow and care about Specialty (medicine) in United States — modelled from more than twelve digital signal sources. Specialty (medicine) has an estimated audience of 16,350,774 people in United States.

#1443among Topic in United States#82in Health

The average Specialty (medicine) fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Otorhinolaryngology, Real property, Dentistry, with strongest over-indexing on Otorhinolaryngology (7.25× the country average).

Demographically, the Specialty (medicine) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Specialty (medicine) fan in United States is more female, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Otorhinolaryngology.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Specialty (medicine) profile in United States.

Audience size
16.4M
in United States
Gender
64.2%♀
35.8% male
Age
41.7
average years
Country rank
#2118
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Specialty (medicine) fans

64.2% are female, 35.8% are male, average age 41.7.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Specialty (medicine) audience in United States
MetricValue
Female64.2%
Male35.8%
Average age41.7
Estimated audience size16,350,774
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Specialty (medicine) audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Specialty (medicine) audience comes from United States.

Worldwide audience distribution share by country for Specialty (medicine)
CountryShare
United States18.6%
Italy9.7%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Specialty (medicine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Specialty (medicine) fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1.5M2.70×
02California~4M2.35×
03Washington~400K1.30×
04Louisiana~200K1.13×
05Virginia~400K1.06×
06Arizona~400K1.06×
07Mississippi~100K1.05×
08Washington, District of Columbia~50K1.04×
09Oregon~200K1.03×
10Idaho~80K1.03×
11New York~900K1.02×
12Georgia~500K1.02×
13Missouri~300K1.01×
14Arkansas~100K1.01×
15Kansas~100K1.01×
16Florida~1M1.00×
17Tennessee~300K0.99×
18Texas~1.5M0.98×
19North Carolina~500K0.97×
20Michigan~400K0.97×
21Minnesota~200K0.97×
22Utah~100K0.97×
23South Dakota~40K0.97×
24Massachusetts~300K0.96×
25Indiana~300K0.96×
26Wisconsin~200K0.96×
27Alabama~200K0.96×
28Connecticut~200K0.96×
29Hawaii~70K0.96×
30Rhode Island~50K0.96×
31Pennsylvania~500K0.95×
32Maryland~300K0.95×
33Colorado~200K0.95×
34Oklahoma~200K0.95×
35Nevada~100K0.95×
36South Carolina~200K0.94×
37Iowa~100K0.94×
38West Virginia~70K0.94×
39Maine~60K0.94×
40Alaska~30K0.94×
41Ohio~500K0.91×
42Kentucky~200K0.91×
43Nebraska~70K0.91×
44Montana~40K0.91×
45New Jersey~400K0.90×
46North Dakota~30K0.90×
47Delaware~40K0.88×
48New Hampshire~60K0.87×
49New Mexico~70K0.86×
50Vermont~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Specialty (medicine), United States
0.86×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Specialty (medicine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Specialty (medicine) audience
#·InterestCategoryAffinity×
01OtorhinolaryngologyHealth7.25×
02General practitionerHealth5.04×
03Real propertyHome & Garden2.55×
04Preventive healthcareHealth2.34×
05Non-alcoholic beverageFood & Beverages2.21×
06Web serverTechnology & Electronics2.17×
07Master of Business AdministrationBusiness & Career1.90×
08DentistryBusiness & Career1.82×
09Internet celebrityInternet & Social Media1.76×
10Ace HardwareHome & Garden1.75×
11InnovationBusiness & Career1.71×
12Career developmentBusiness & Career1.68×
13PharmacyBusiness & Career1.67×
14GeneticsKids & Family1.62×
15PastryFood & Beverages1.62×
16New York PostNews1.62×
17Dillard'sFashion & Accessoires1.60×
18NASDAQBusiness & Career1.55×
19Subscription business modelShopping1.54×
20PhilanthropyArts & Culture1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Specialty (medicine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Specialty (medicine) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.54×
Community OrientationOPEN1.39×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Specialty (medicine) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Social Media UsageJOY0.83×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Specialty (medicine) have in United States?

Specialty (medicine) has an estimated audience of 16,350,774 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Specialty (medicine) fans?

64.2% of Specialty (medicine) fans are female, 35.8% are male, with an average age of 41.7 years.

03

Which brands do Specialty (medicine) fans like most?

Specialty (medicine) fans show strongest brand affinity for Otorhinolaryngology (7.25×), Real property (2.55×), and Dentistry (1.82×) over the country average.

04

Where do Specialty (medicine) fans live in United States?

Specialty (medicine) fans in United States are most concentrated in California (reach ~4M), Illinois (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Specialty (medicine) fans also like?

Beyond Specialty (medicine) itself, the audience over-indexes on Real property (2.55×), Dentistry (1.82×), Genetics (1.62×), and General practitioner (5.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Specialty (medicine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Specialty (medicine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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