Specialty (medicine) Audience in United States

Specialty (medicine) has an estimated audience of 16,350,774 people in United States. 64.2% are female, 35.8% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Real property, Dentistry, Dollar General, Otorhinolaryngology, J. C. Penney.

The average Specialty (medicine) fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Real property, Dentistry, Dollar General, with strongest over-indexing on Real property (2.69× the country average). Demographically, the Specialty (medicine) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Specialty (medicine) fans

Demographic split for Specialty (medicine) audience in United States
MetricValue
Female64.2%
Male35.8%
Average age41.7
Estimated audience size16,350,774

Audience persona

The typical Specialty (medicine) fan in United States is more female, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Top regions in United States

Top regions ranked by reach for Specialty (medicine) in United States
RegionReachAffinity
California3,713,9952.07×
Texas1,468,3111.04×
Florida1,146,6941.04×
New York1,001,9121.1×
Illinois963,6351.77×
Pennsylvania546,9760.99×
Georgia542,6941.08×
North Carolina497,9891.01×
Ohio481,4860.96×
Virginia443,1661.11×
Michigan432,6811.01×
New Jersey396,1200.95×
Washington390,1781.19×
Arizona353,6891.06×
Tennessee338,2101.03×
Massachusetts327,8741.02×
Indiana290,4020.97×
Maryland274,7370.98×
Missouri269,9211.02×
Colorado259,6701.01×
Louisiana244,1551.16×
Wisconsin242,6030.99×
Minnesota234,7501×
South Carolina233,5480.95×
Alabama226,9680.99×
Oregon202,8011.08×
Kentucky190,6140.93×
Oklahoma171,4720.94×
Connecticut159,1490.97×
Nevada153,2650.97×
Utah143,1360.98×
Mississippi138,0611.02×
Arkansas133,6780.99×
Kansas132,5491.03×
Iowa130,7320.97×
Idaho84,9691.04×
Nebraska72,0380.88×
West Virginia67,5360.89×
Hawaii67,0530.95×
New Mexico66,9430.82×
Maine52,9340.9×
New Hampshire52,9170.82×
Washington, District of Columbia51,7531.05×
Rhode Island45,6560.88×
Montana37,8940.84×
Delaware36,8590.82×
South Dakota33,3780.88×
Alaska28,2950.81×
Wyoming26,7821.11×
North Dakota26,7220.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Specialty (medicine) audience
BrandAffinityCategory
Real property2.69×Home & Garden
Dentistry2.69×Business & Career
Dollar General1.85×Shopping
Otorhinolaryngology5.6×Health
J. C. Penney2.03×Shopping
Diabetes mellitus awareness2.63×Health
Texas Roadhouse1.56×Food & Beverages
Wells Fargo1.53×Business & Career
Singer-songwriter1.56×Music & Radio
Kroger1.63×Food & Beverages
Chase (bank)1.72×Business & Career
Publix1.81×Shopping
Livemusic1.75×Music & Radio
Western Union2.68×Business & Career
Menards1.6×Home & Garden
Wedding dress2.24×Fashion & Accessoires
Five Below1.7×Shopping
Made in USA1.79×Business & Career
Eyelash extensions2.09×Beauty & Wellness
Natural skin care1.89×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Specialty (medicine) audience
TraitClusterScore
Career OrientationPOWER1.23
Family OrientationCONSERVATISM1.17
Quality AwarenessPREMIUM1.16
Need for SecurityCONSERVATISM1.14
SpiritualityBALANCE1.12
DIY MentalityTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Specialty (medicine)
CountryShare
United States18.6%
Italy9.7%
Brazil5.5%

See Specialty (medicine) audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Specialty (medicine) have in United States?

Specialty (medicine) has an estimated audience of 16,350,774 people in United States, concentrated in California and Texas.

What is the gender split and age of Specialty (medicine) fans?

64.2% of Specialty (medicine) fans are female, 35.8% are male, with an average age of 41.7 years.

Which brands do Specialty (medicine) fans like most?

Specialty (medicine) fans show strongest brand affinity for Real property (2.69×), Dentistry (2.69×), and Dollar General (1.85×) over the country average.

Where do Specialty (medicine) fans live in United States?

Specialty (medicine) fans in United States are most concentrated in California (reach 3,713,995), Texas (reach 1,468,311), and Florida (reach 1,146,694). These three regions account for the largest share of the active audience.

What other brands do Specialty (medicine) fans also like?

Beyond Specialty (medicine) itself, the audience over-indexes on Dentistry (2.69×), Dollar General (1.85×), Otorhinolaryngology (5.6×), and J. C. Penney (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Specialty (medicine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.