Rascasse Audience Intelligence

Philadelphia Zoo Audience in United States

A data profile of the people who buy, follow and care about Philadelphia Zoo in United States — modelled from more than twelve digital signal sources. Philadelphia Zoo has an estimated audience of 726,635 people in United States.

#8among Zoo in United States#2802among POI in United States#2251in Travel & Leisure

The average Philadelphia Zoo fan in United States is 42.6 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, New York.

Top brand affinities include Philadelphia Phillies, Longwood Gardens, Philadelphia Flyers, with strongest over-indexing on Philadelphia Phillies (20.45× the country average).

Demographically, the Philadelphia Zoo audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philadelphia Zoo fan in United States is more female, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for Philadelphia Phillies.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philadelphia Zoo profile in United States.

Audience size
727K
in United States
Gender
64.6%♀
35.4% male
Age
42.6
average years
Country rank
#29233
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philadelphia Zoo fans

64.6% are female, 35.4% are male, average age 42.6.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Philadelphia Zoo audience in United States
MetricValue
Female64.6%
Male35.4%
Average age42.6
Estimated audience size726,635
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Philadelphia Zoo audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4922%
50+28%
Fig. 04

Worldwide distribution

68.8%

of the worldwide Philadelphia Zoo audience comes from United States.

Worldwide audience distribution share by country for Philadelphia Zoo
CountryShare
United States68.8%
Japan4.7%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philadelphia Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Philadelphia Zoo fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~500K20.61×
02Delaware~30K13.60×
03New Jersey~100K7.08×
04Maryland~10K1.13×
05Washington, District of Columbia~2K0.94×
06South Dakota~1K0.80×
07Alaska~1K0.79×
08North Dakota~1K0.79×
09Wyoming<1K0.79×
10New York~30K0.72×
11Montana~1K0.71×
12Hawaii~2K0.63×
13Nebraska~2K0.62×
14New Mexico~2K0.62×
15Connecticut~4K0.61×
16Idaho~2K0.61×
17Mississippi~3K0.58×
18Maine~1K0.56×
19Rhode Island~1K0.55×
20West Virginia~2K0.54×
21New Hampshire~2K0.54×
22Arkansas~3K0.53×
23Virginia~9K0.50×
24Kansas~3K0.50×
25Iowa~3K0.48×
26Oklahoma~4K0.47×
27Utah~3K0.46×
28Louisiana~4K0.45×
29Nevada~3K0.44×
30Alabama~4K0.41×
31Oregon~3K0.41×
32Massachusetts~6K0.39×
33Kentucky~3K0.36×
34Missouri~4K0.33×
35Wisconsin~4K0.33×
36South Carolina~4K0.33×
37Minnesota~3K0.33×
38Arizona~5K0.31×
39Colorado~3K0.30×
40Tennessee~4K0.29×
41Indiana~4K0.29×
42North Carolina~6K0.27×
43Washington~4K0.26×
44Ohio~6K0.25×
45Michigan~5K0.25×
46Georgia~5K0.22×
47Illinois~5K0.20×
48Florida~9K0.19×
49Texas~9K0.14×
50California~10K0.12×
Fig. 06

Affinity by region

Affinity by region — Philadelphia Zoo, United States
0.12×1.00×20.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philadelphia Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philadelphia Zoo audience
#·InterestCategoryAffinity×
01Longwood GardensTravel & Leisure57.73×
02Philadelphia FlyersSports23.18×
03Philadelphia PhilliesSports20.45×
04Montreal CanadiensSports20.00×
05Bordeaux wineFood & Beverages20.00×
06Calgary FlamesSports20.00×
07Philadelphia UnionSports19.16×
08Wild KrattsMovies & TV12.26×
09Ice Hockey World ChampionshipsSports10.75×
10Botanical gardenHome & Garden8.14×
11Buffalo SabresSports7.82×
12QVCMovies & TV7.64×
13Garden centreHome & Garden7.41×
14Weather forecastingHome & Garden5.54×
15Philadelphia EaglesSports4.21×
16Discount storesShopping3.82×
17FedExBusiness & Career3.39×
18Shopping mallsShopping2.71×
19IKEAHome & Garden2.64×
20PinterestInternet & Social Media2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philadelphia Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philadelphia Zoo audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.17×
Community OrientationOPEN1.94×
Convenience OrientationPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philadelphia Zoo audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.87×
Luxury OrientationPREMIUM0.87×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philadelphia Zoo have in United States?

Philadelphia Zoo has an estimated audience of 726,635 people in United States, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of Philadelphia Zoo fans?

64.6% of Philadelphia Zoo fans are female, 35.4% are male, with an average age of 42.6 years.

03

Which brands do Philadelphia Zoo fans like most?

Philadelphia Zoo fans show strongest brand affinity for Philadelphia Phillies (20.45×), Longwood Gardens (57.73×), and Philadelphia Flyers (23.18×) over the country average.

04

Where do Philadelphia Zoo fans live in United States?

Philadelphia Zoo fans in United States are most concentrated in Pennsylvania (reach ~500K), New Jersey (reach ~100K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Philadelphia Zoo fans also like?

Beyond Philadelphia Zoo itself, the audience over-indexes on Longwood Gardens (57.73×), Philadelphia Flyers (23.18×), Montreal Canadiens (20×), and QVC (7.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

See Philadelphia Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →