Philadelphia Zoo Audience in United States

Philadelphia Zoo logo

Philadelphia Zoo has an estimated audience of 726,635 people in United States. 64.6% are female, 35.4% are male, average age 42.6. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Minnesota, Google Wallet, Sinaloa, Pro-Ject, Nebraska.

The average Philadelphia Zoo fan in United States is 42.6 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Minnesota, Google Wallet, Sinaloa, with strongest over-indexing on Minnesota (7.44× the country average). Demographically, the Philadelphia Zoo audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Philadelphia Zoo fans

Demographic split for Philadelphia Zoo audience in United States
MetricValue
Female64.6%
Male35.4%
Average age42.6
Estimated audience size726,635

Audience persona

The typical Philadelphia Zoo fan in United States is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Philadelphia Zoo in United States
RegionReachAffinity
Pennsylvania466,36019.06×
New Jersey137,7117.45×
New York34,0300.84×
Delaware27,16213.55×
Maryland15,8521.27×
Virginia9,5570.54×
Florida8,3600.17×
California5,9880.07×
Massachusetts5,9280.41×
Texas5,6940.09×
North Carolina5,3100.24×
Ohio5,0250.22×
Connecticut4,7870.66×
Michigan3,2470.17×
Georgia3,0020.13×
Illinois2,6470.11×
South Carolina2,5480.23×
Washington, District of Columbia2,3351.07×
Indiana2,1790.16×
Tennessee2,0910.14×
Washington1,5000.1×
Missouri1,3800.12×
West Virginia1,2940.38×
Kentucky1,2470.14×
Wisconsin1,2400.11×
Maine1,1630.45×
New Hampshire1,1560.4×
Arizona1,1040.07×
Colorado1,0600.09×
Minnesota1,0250.1×
Rhode Island8320.36×
Oregon8100.1×
Alabama8080.08×
Louisiana7610.08×
Oklahoma7330.09×
Iowa6020.1×
Vermont6000.47×
Kansas5790.1×
Nevada5570.08×
Utah4920.08×
Mississippi4820.08×
Arkansas4610.08×
Idaho3490.1×
Nebraska2650.07×
New Mexico2560.07×
Hawaii2460.08×
Montana1650.08×
Alaska1490.1×
South Dakota1110.07×
North Dakota1080.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philadelphia Zoo audience
BrandAffinityCategory
Minnesota7.44×Travel & Leisure
Google Wallet23.34×Technology & Electronics
Sinaloa8.04×Travel & Leisure
Pro-Ject7.56×Music & Radio
Nebraska4.98×Travel & Leisure
Product design2.5×Business & Career
Rajasthan20×Travel & Leisure
Israel2.28×Travel & Leisure
Justice3×Politics & Society
Kerala6.6×Travel & Leisure
Collectable1.57×Kids & Family
Nebraska Cornhuskers football3.41×Sports
Sailor4.34×Travel & Leisure
Saving2.31×Business & Career
Jingoism1.7×Politics & Society
Pillow1.63×Home & Garden
Bank account1.82×Business & Career
Home staging3.75×Home & Garden
Jeep Wagoneer3.52×Cars & Mobility
Mothercare1.87×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philadelphia Zoo audience
TraitClusterScore
Community OrientationOPEN1.81
Family OrientationCONSERVATISM1.79
ExtroversionTHRILL1.43
DIY MentalityTHRILL1.34
CreativityOPEN1.3
IndulgenceJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Philadelphia Zoo
CountryShare
United States68.9%
Japan4.7%
Canada4.0%

See Philadelphia Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Philadelphia Zoo have in United States?

Philadelphia Zoo has an estimated audience of 726,635 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Philadelphia Zoo fans?

64.6% of Philadelphia Zoo fans are female, 35.4% are male, with an average age of 42.6 years.

Which brands do Philadelphia Zoo fans like most?

Philadelphia Zoo fans show strongest brand affinity for Minnesota (7.44×), Google Wallet (23.34×), and Sinaloa (8.04×) over the country average.

Where do Philadelphia Zoo fans live in United States?

Philadelphia Zoo fans in United States are most concentrated in Pennsylvania (reach 466,360), New Jersey (reach 137,711), and New York (reach 34,030). These three regions account for the largest share of the active audience.

What other brands do Philadelphia Zoo fans also like?

Beyond Philadelphia Zoo itself, the audience over-indexes on Google Wallet (23.34×), Sinaloa (8.04×), Pro-Ject (7.56×), and Nebraska (4.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.