Salzburg (state) Audience in Germany
Salzburg (state) has an estimated audience of 755,754 people in Germany. 54.3% are female, 45.7% are male, average age 42.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Stradivarius, Esra Erol, Unique Gifts, Israel.
The average Salzburg (state) fan in Germany is 42.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Stradivarius, Esra Erol, with strongest over-indexing on Goes (3.7× the country average). Demographically, the Salzburg (state) audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Salzburg (state) fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 42.9 |
| Estimated audience size | 755,754 |
Audience persona
The typical Salzburg (state) fan in Germany is balanced, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 426,391 | 3.51× |
| Nordrhein-Westfalen | 146,600 | 0.89× |
| Baden-Württemberg | 137,924 | 1.34× |
| Hessen | 66,453 | 1.15× |
| Niedersachsen | 55,319 | 0.75× |
| Berlin | 35,478 | 1.05× |
| Rheinland-Pfalz | 35,167 | 0.93× |
| Sachsen | 30,829 | 0.83× |
| Schleswig-Holstein | 18,902 | 0.7× |
| Brandenburg | 15,724 | 0.67× |
| Thüringen | 15,004 | 0.78× |
| Hamburg | 15,002 | 0.88× |
| Sachsen-Anhalt | 12,244 | 0.63× |
| Mecklenburg-Vorpommern | 7,806 | 0.54× |
| Saarland | 5,931 | 0.64× |
| Bremen | 4,723 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 3.7× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Esra Erol | 6.53× | Movies & TV |
| Unique Gifts | 1.59× | Shopping |
| Israel | 2.12× | Travel & Leisure |
| Christmas Gift | 1.52× | Kids & Family |
| Urban horticulture | 1.56× | Home & Garden |
| KLIX (AM) | 2.19× | Music & Radio |
| Icon (magazine) | 2.17× | Arts & Culture |
| Jack White | 1.63× | Movies & TV |
| Time (magazine) | 1.57× | News |
| Free University of Berlin | 2.73× | Business & Career |
| Chalkidiki | 2.54× | Travel & Leisure |
| Volvo V60 | 2.8× | Cars & Mobility |
| Jennifer Meyer | 8.62× | Fashion & Accessoires |
| Bull riding | 3.46× | Sports |
| Gudrun Sjödén | 1.63× | Fashion & Accessoires |
| Pantsuit | 3.43× | Fashion & Accessoires |
| Eco Friendly Living | 1.94× | Home & Garden |
| Knokke-Heist | 3.35× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.81 |
| Sports Activity | POWER | 1.43 |
| Pet Ownership | JOY | 1.39 |
| Quality Awareness | PREMIUM | 1.39 |
| Travelling | THRILL | 1.38 |
| Indulgence | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 24.0% |
| Germany | 20.6% |
| Italy | 5.6% |
See Salzburg (state) audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Salzburg (state) have in Germany?
Salzburg (state) has an estimated audience of 755,754 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Salzburg (state) fans?
54.3% of Salzburg (state) fans are female, 45.7% are male, with an average age of 42.9 years.
Which brands do Salzburg (state) fans like most?
Salzburg (state) fans show strongest brand affinity for Goes (3.7×), Stradivarius (1.97×), and Esra Erol (6.53×) over the country average.
Where do Salzburg (state) fans live in Germany?
Salzburg (state) fans in Germany are most concentrated in Bayern (reach 426,391), Nordrhein-Westfalen (reach 146,600), and Baden-Württemberg (reach 137,924). These three regions account for the largest share of the active audience.
What other brands do Salzburg (state) fans also like?
Beyond Salzburg (state) itself, the audience over-indexes on Stradivarius (1.97×), Esra Erol (6.53×), Unique Gifts (1.59×), and Israel (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salzburg (state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.