Rascasse Audience Intelligence

Glacier Audience in Germany

A data profile of the people who buy, follow and care about Glacier in Germany — modelled from more than twelve digital signal sources. Glacier has an estimated audience of 249,864 people in Germany.

#6730among Topic in Germany#1612in Travel & Leisure

The average Glacier fan in Germany is 39.9 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Lindsey Vonn, Zillertal, Mila Kunis, with strongest over-indexing on Lindsey Vonn (20× the country average).

Demographically, the Glacier audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Glacier fan in Germany is balanced, around 39.9 years old, with strong Tradition tendencies and a notable affinity for Lindsey Vonn.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glacier profile in Germany.

Audience size
250K
in Germany
Gender
45.1%♀
54.9% male
Age
39.9
average years
Country rank
#19665
Topic in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Glacier fans

45.1% are female, 54.9% are male, average age 39.9.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Glacier audience in Germany
MetricValue
Female45.1%
Male54.9%
Average age39.9
Estimated audience size249,864
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Glacier audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3922%
40-4926%
50+18%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Glacier audience comes from Germany.

Worldwide audience distribution share by country for Glacier
CountryShare
United States25.4%
France7.1%
Taiwan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glacier audience in Germany is strongest.

Fig. 05

Top regions by affinity

Glacier fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.40×
02Sachsen~20K1.39×
03Thüringen~8K1.33×
04Baden-Württemberg~40K1.27×
05Brandenburg~8K1.01×
06Rheinland-Pfalz~10K0.99×
07Hessen~20K0.96×
08Berlin~10K0.93×
09Sachsen-Anhalt~6K0.93×
10Saarland~3K0.93×
11Mecklenburg-Vorpommern~4K0.89×
12Hamburg~5K0.87×
13Bremen~2K0.85×
14Nordrhein-Westfalen~50K0.83×
15Niedersachsen~20K0.82×
16Schleswig-Holstein~7K0.79×
Fig. 06

Affinity by region

Affinity by region — Glacier, Germany
0.79×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glacier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glacier audience
#·InterestCategoryAffinity×
01ZillertalTravel & Leisure23.66×
02Lindsey VonnSports20.00×
03ORTOVOXFashion & Accessoires20.00×
04Mila KunisMovies & TV14.38×
05Stena LineCars & Mobility12.59×
06Fischer (company)Sports12.40×
07Deutscher SkiverbandSports7.28×
08Mikaela ShiffrinSports7.20×
09Bicycle wheelCars & Mobility6.09×
10AllgäuTravel & Leisure5.65×
11Felix NeureutherSports5.23×
12Non-alcoholic beverageFood & Beverages4.75×
13Ski mountaineeringSports4.59×
14National parkTravel & Leisure3.87×
15Ski resortTravel & Leisure3.00×
16TagesschauMovies & TV2.19×
17TransfermarktSports2.10×
18HugendubelShopping2.07×
19Müller (company)Food & Beverages2.01×
20RyanairTravel & Leisure1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glacier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glacier audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.95×
Risk AppetiteTHRILL1.84×
TravellingTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glacier audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Social Media UsageJOY0.78×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Glacier have in Germany?

Glacier has an estimated audience of 249,864 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Glacier fans?

45.1% of Glacier fans are female, 54.9% are male, with an average age of 39.9 years.

03

Which brands do Glacier fans like most?

Glacier fans show strongest brand affinity for Lindsey Vonn (20×), Zillertal (23.66×), and Mila Kunis (14.38×) over the country average.

04

Where do Glacier fans live in Germany?

Glacier fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Glacier fans also like?

Beyond Glacier itself, the audience over-indexes on Zillertal (23.66×), Mila Kunis (14.38×), Tagesschau (2.19×), and ORTOVOX (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Glacier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Glacier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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