Glacier Audience in Germany
Glacier has an estimated audience of 249,864 people in Germany. 45.1% are female, 54.9% are male, average age 39.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Progressive rock, Home construction, Chalkidiki, Unique Gifts.
The average Glacier fan in Germany is 39.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Progressive rock, Home construction, with strongest over-indexing on Goes (5.27× the country average). Demographically, the Glacier audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Glacier fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 39.9 |
| Estimated audience size | 249,864 |
Audience persona
The typical Glacier fan in Germany is balanced, around 39.9 years old, with strong Sports Activity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 59,336 | 1.48× |
| Nordrhein-Westfalen | 46,762 | 0.86× |
| Baden-Württemberg | 45,226 | 1.33× |
| Niedersachsen | 20,023 | 0.83× |
| Hessen | 18,095 | 0.95× |
| Sachsen | 17,932 | 1.46× |
| Rheinland-Pfalz | 12,606 | 1.01× |
| Berlin | 9,884 | 0.88× |
| Thüringen | 8,105 | 1.27× |
| Brandenburg | 7,810 | 1.01× |
| Schleswig-Holstein | 6,454 | 0.72× |
| Sachsen-Anhalt | 5,961 | 0.92× |
| Hamburg | 4,764 | 0.84× |
| Mecklenburg-Vorpommern | 4,195 | 0.88× |
| Saarland | 2,602 | 0.85× |
| Bremen | 1,535 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 5.27× | Travel & Leisure |
| Progressive rock | 4.14× | Music & Radio |
| Home construction | 1.59× | Home & Garden |
| Chalkidiki | 6.16× | Travel & Leisure |
| Unique Gifts | 1.64× | Shopping |
| Natural rubber | 2.54× | Cars & Mobility |
| Pillow | 1.55× | Home & Garden |
| Este, Veneto | 1.89× | Travel & Leisure |
| Caprivi Strip | 7.24× | |
| Esra Erol | 4.04× | Movies & TV |
| Information technology consulting | 3.01× | Technology & Electronics |
| Alaska | 2.39× | Travel & Leisure |
| Pleural effusion | 2.4× | Health |
| Oliver Kahn | 2.38× | Sports |
| Corona (band) | 1.55× | Music & Radio |
| Bull riding | 4.14× | Sports |
| Nurse education | 1.51× | Kids & Family |
| KLIX (AM) | 1.51× | Music & Radio |
| Eco Friendly Living | 2.14× | Home & Garden |
| Samanyolu Haber | 2.43× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.66 |
| Sustainability | BALANCE | 1.61 |
| Design Affinity | PREMIUM | 1.6 |
| Tradition | CONSERVATISM | 1.52 |
| Pet Ownership | JOY | 1.51 |
| Travelling | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| France | 7.1% |
| Taiwan | 6.0% |
See Glacier audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Glacier have in Germany?
Glacier has an estimated audience of 249,864 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Glacier fans?
45.1% of Glacier fans are female, 54.9% are male, with an average age of 39.9 years.
Which brands do Glacier fans like most?
Glacier fans show strongest brand affinity for Goes (5.27×), Progressive rock (4.14×), and Home construction (1.59×) over the country average.
Where do Glacier fans live in Germany?
Glacier fans in Germany are most concentrated in Bayern (reach 59,336), Nordrhein-Westfalen (reach 46,762), and Baden-Württemberg (reach 45,226). These three regions account for the largest share of the active audience.
What other brands do Glacier fans also like?
Beyond Glacier itself, the audience over-indexes on Progressive rock (4.14×), Home construction (1.59×), Chalkidiki (6.16×), and Unique Gifts (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Glacier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.