Glacier Audience in United States

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Glacier has an estimated audience of 1,899,893 people in United States. 54.7% are female, 45.3% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Alpine skiing, FC Bayern Munich, Dentistry, Made in USA, Real property.

The average Glacier fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alpine skiing, FC Bayern Munich, Dentistry, with strongest over-indexing on Alpine skiing (3.53× the country average). Demographically, the Glacier audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Glacier fans

Demographic split for Glacier audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.9
Estimated audience size1,899,893

Audience persona

The typical Glacier fan in United States is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Alpine skiing.

Top regions in United States

Top regions ranked by reach for Glacier in United States
RegionReachAffinity
California184,6040.88×
Texas134,3890.82×
Florida92,6610.72×
New York77,7280.73×
Washington67,8711.78×
Pennsylvania46,4830.73×
Georgia45,1670.77×
Illinois44,4370.7×
Michigan44,3660.89×
Ohio43,6250.75×
Alaska42,46210.45×
North Carolina37,6580.66×
Virginia34,9070.75×
New Jersey31,3820.65×
Colorado28,2230.94×
Arizona27,0850.7×
Indiana26,3670.76×
Massachusetts25,8330.69×
Wisconsin24,8310.87×
Minnesota22,7680.84×
Maryland22,6330.69×
Montana21,8434.14×
Tennessee21,5460.57×
Missouri19,9560.65×
South Carolina18,4530.65×
Oregon18,0780.83×
Alabama16,6770.63×
Utah15,8970.93×
Louisiana15,5460.63×
Oklahoma15,1710.72×
Kentucky14,9310.63×
Connecticut12,0720.63×
Nevada11,0050.6×
Kansas10,2320.68×
Arkansas10,0860.64×
Idaho9,6881.02×
Iowa9,6340.62×
Mississippi8,7310.56×
Nebraska5,9340.62×
Hawaii5,8250.71×
New Mexico5,4170.57×
West Virginia4,9520.56×
Maine4,7400.7×
New Hampshire4,7000.63×
Washington, District of Columbia4,3880.77×
Wyoming3,5461.26×
North Dakota3,4350.88×
South Dakota3,3390.76×
Rhode Island3,1230.52×
Delaware2,8490.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glacier audience
BrandAffinityCategory
Alpine skiing3.53×Sports
FC Bayern Munich3.11×Sports
Dentistry2.41×Business & Career
Made in USA2.57×Business & Career
Real property2.22×Home & Garden
Singer-songwriter1.62×Music & Radio
Cruises1.9×Travel & Leisure
Livemusic2.01×Music & Radio
Hormone2.86×Health
Genetics1.67×Kids & Family
Alaska Airlines2.58×Travel & Leisure
Auction1.71×Shopping
Politico2.99×Politics & Society
Take-out1.54×Food & Beverages
Arc'teryx4.08×Fashion & Accessoires
NASDAQ1.8×Business & Career
Kayak2.08×Travel & Leisure
Sustainable energy1.96×Home & Garden
Petco1.53×Shopping
Wildlife photography1.98×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glacier audience
TraitClusterScore
PatriotismCONSERVATISM1.63
TravellingTHRILL1.58
SustainabilityBALANCE1.56
Sports ActivityPOWER1.45
Quality AwarenessPREMIUM1.42
Design AffinityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Glacier
CountryShare
United States25.4%
France7.1%
Taiwan6.0%

See Glacier audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Glacier have in United States?

Glacier has an estimated audience of 1,899,893 people in United States, concentrated in California and Texas.

What is the gender split and age of Glacier fans?

54.7% of Glacier fans are female, 45.3% are male, with an average age of 41.9 years.

Which brands do Glacier fans like most?

Glacier fans show strongest brand affinity for Alpine skiing (3.53×), FC Bayern Munich (3.11×), and Dentistry (2.41×) over the country average.

Where do Glacier fans live in United States?

Glacier fans in United States are most concentrated in California (reach 184,604), Texas (reach 134,389), and Florida (reach 92,661). These three regions account for the largest share of the active audience.

What other brands do Glacier fans also like?

Beyond Glacier itself, the audience over-indexes on FC Bayern Munich (3.11×), Dentistry (2.41×), Made in USA (2.57×), and Real property (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glacier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.