Zillertal Alps Audience in Germany
Zillertal Alps has an estimated audience of 552,332 people in Germany. 48.7% are female, 51.3% are male, average age 45.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Andy Borg, Zillertal, Kastelruther Spatzen, Ski resort, Alpine skiing.
The average Zillertal Alps fan in Germany is 45.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Andy Borg, Zillertal, Kastelruther Spatzen, with strongest over-indexing on Andy Borg (10.36× the country average). Demographically, the Zillertal Alps audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Sports Activity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Zillertal Alps fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 45.9 |
| Estimated audience size | 552,332 |
Audience persona
The typical Zillertal Alps fan in Germany is balanced, around 45.9 years old, with strong Sports Activity tendencies and a notable affinity for Andy Borg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 158,862 | 1.79× |
| Nordrhein-Westfalen | 106,970 | 0.89× |
| Baden-Württemberg | 100,823 | 1.34× |
| Hessen | 47,057 | 1.12× |
| Niedersachsen | 41,582 | 0.78× |
| Sachsen | 34,328 | 1.27× |
| Rheinland-Pfalz | 28,476 | 1.03× |
| Berlin | 20,730 | 0.84× |
| Brandenburg | 16,379 | 0.96× |
| Thüringen | 15,962 | 1.13× |
| Schleswig-Holstein | 11,940 | 0.6× |
| Sachsen-Anhalt | 11,161 | 0.78× |
| Hamburg | 8,191 | 0.66× |
| Mecklenburg-Vorpommern | 7,090 | 0.67× |
| Saarland | 6,235 | 0.92× |
| Bremen | 5,852 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Andy Borg | 10.36× | Music & Radio |
| Zillertal | 17.62× | Travel & Leisure |
| Kastelruther Spatzen | 13.77× | Music & Radio |
| Ski resort | 6.09× | Travel & Leisure |
| Alpine skiing | 4.71× | Sports |
| Fischer (company) | 17.68× | Sports |
| FIS Alpine Ski World Cup | 8.61× | Sports |
| Adventure park | 8.66× | Kids & Family |
| Felix Neureuther | 7.5× | Sports |
| Ryanair | 2.6× | Travel & Leisure |
| Allgäu | 5.72× | Travel & Leisure |
| Helene Fischer | 2.77× | Music & Radio |
| Semino Rossi | 5.7× | Music & Radio |
| HolidayCheck | 3.6× | Travel & Leisure |
| Obi (store) | 1.94× | Shopping |
| Sports betting | 5.95× | Games |
| South Tyrol | 4.13× | Travel & Leisure |
| Schlager music | 2.74× | Music & Radio |
| Dolomites | 6.01× | Travel & Leisure |
| Pets | 1.51× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.83 |
| Quality Awareness | PREMIUM | 1.78 |
| Sustainability | BALANCE | 1.73 |
| Design Affinity | PREMIUM | 1.72 |
| Tradition | CONSERVATISM | 1.6 |
| Travelling | THRILL | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 42.2% |
| Austria | 15.2% |
| Italy | 7.7% |
See Zillertal Alps audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Zillertal Alps have in Germany?
Zillertal Alps has an estimated audience of 552,332 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Zillertal Alps fans?
48.7% of Zillertal Alps fans are female, 51.3% are male, with an average age of 45.9 years.
Which brands do Zillertal Alps fans like most?
Zillertal Alps fans show strongest brand affinity for Andy Borg (10.36×), Zillertal (17.62×), and Kastelruther Spatzen (13.77×) over the country average.
Where do Zillertal Alps fans live in Germany?
Zillertal Alps fans in Germany are most concentrated in Bayern (reach 158,862), Nordrhein-Westfalen (reach 106,970), and Baden-Württemberg (reach 100,823). These three regions account for the largest share of the active audience.
What other brands do Zillertal Alps fans also like?
Beyond Zillertal Alps itself, the audience over-indexes on Zillertal (17.62×), Kastelruther Spatzen (13.77×), Ski resort (6.09×), and Alpine skiing (4.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zillertal Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.