Rascasse Audience Intelligence

Zillertal Alps Audience in Germany

A data profile of the people who buy, follow and care about Zillertal Alps in Germany — modelled from more than twelve digital signal sources. Zillertal Alps has an estimated audience of 552,332 people in Germany.

#102among Region in Germany#904among POI in Germany#840in Travel & Leisure

The average Zillertal Alps fan in Germany is 45.9 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Zillertal, Andy Borg, Fischer (company), with strongest over-indexing on Zillertal (23.98× the country average).

Demographically, the Zillertal Alps audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Risk Appetite, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zillertal Alps fan in Germany is balanced, around 45.9 years old, with strong Risk Appetite tendencies and a notable affinity for Zillertal.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zillertal Alps profile in Germany.

Audience size
552K
in Germany
Gender
48.7%♀
51.3% male
Age
45.9
average years
Country rank
#10842
POI in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zillertal Alps fans

48.7% are female, 51.3% are male, average age 45.9.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Zillertal Alps audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age45.9
Estimated audience size552,332
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Zillertal Alps audience in Germany
Age bracketShare%
16-197%
20-2911%
30-3921%
40-4929%
50+33%
Fig. 04

Worldwide distribution

42.2%

of the worldwide Zillertal Alps audience comes from Germany.

Worldwide audience distribution share by country for Zillertal Alps
CountryShare
Germany42.2%
Austria15.2%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zillertal Alps audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zillertal Alps fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.56×
02Baden-Württemberg~90K1.20×
03Sachsen~30K1.18×
04Thüringen~20K1.16×
05Bremen~5K1.09×
06Hessen~40K1.02×
07Rheinland-Pfalz~30K1.02×
08Saarland~7K1.01×
09Brandenburg~20K1.00×
10Sachsen-Anhalt~10K0.95×
11Mecklenburg-Vorpommern~10K0.94×
12Berlin~20K0.87×
13Hamburg~10K0.87×
14Nordrhein-Westfalen~100K0.85×
15Schleswig-Holstein~20K0.84×
16Niedersachsen~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Zillertal Alps, Germany
0.82×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zillertal Alps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zillertal Alps audience
#·InterestCategoryAffinity×
01ZillertalTravel & Leisure23.98×
02Fischer (company)Sports18.96×
03ZermattTravel & Leisure17.04×
04AcupunctureHealth16.88×
05Bavarian AlpsTravel & Leisure11.80×
06Andy BorgMusic & Radio10.41×
07Saalbach-HinterglemmTravel & Leisure10.11×
08Adventure parkKids & Family7.66×
09BoulderingSports7.03×
10Mineral waterFood & Beverages6.67×
11Felix NeureutherSports6.21×
12Cross-country skiingSports5.81×
13MotorboatCars & Mobility5.66×
14Non-alcoholic beverageFood & Beverages5.29×
15National parkTravel & Leisure5.04×
16Ski resortTravel & Leisure4.73×
17South TyrolTravel & Leisure4.15×
18HugendubelShopping2.97×
19Helene FischerMusic & Radio2.23×
20TagesschauMovies & TV1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zillertal Alps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zillertal Alps audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.18×
TraditionCONSERVATISM1.91×
Quality AwarenessPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zillertal Alps audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.47×
Social Media UsageJOY0.74×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zillertal Alps have in Germany?

Zillertal Alps has an estimated audience of 552,332 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Zillertal Alps fans?

48.7% of Zillertal Alps fans are female, 51.3% are male, with an average age of 45.9 years.

03

Which brands do Zillertal Alps fans like most?

Zillertal Alps fans show strongest brand affinity for Zillertal (23.98×), Andy Borg (10.41×), and Fischer (company) (18.96×) over the country average.

04

Where do Zillertal Alps fans live in Germany?

Zillertal Alps fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Zillertal Alps fans also like?

Beyond Zillertal Alps itself, the audience over-indexes on Andy Borg (10.41×), Fischer (company) (18.96×), Ski resort (4.73×), and Acupuncture (16.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Zillertal Alps audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zillertal Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →