Rascasse Audience Intelligence

Ferrero Rocher Target Market in United States

Ferrero Rocher has an estimated audience of 1.5M people in United States.

#7among Chocolate & cookies in United States
#1968among brands in United States#1067in Food & Beverages

The average Ferrero Rocher fan in United States is 34.4 years old, more female, and lives primarily in California.

By number of fans, Ferrero Rocher ranks #7 among the 56 objects in Chocolate & cookies in United States — 8.4× the group median.

Compared with the other 55 objects in Chocolate & cookies, Ferrero Rocher fans stand out for their interest in Hershey's Kisses, Cake Design and Slime (toy).

Interest is seasonal: January, February and December account for 43% of the year's searches, August is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Kinder Surprise, Milka, Kinder Chocolate, with strongest over-indexing on Kinder Surprise (111.81× the country average).

Demographically, the Ferrero Rocher audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Indulgence, Community Orientation.

The typical Ferrero Rocher fan in United States is more female, around 34.4 years old, with strong Indulgence tendencies and a notable affinity for Kinder Surprise.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
62.9%♀
37.1% male
Age
34.4
average years
Country rank
#18067
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Ferrero Rocher

62.9% are female, 37.1% are male, average age 34.4.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Ferrero Rocher audience in United States
MetricValue
Female62.9%
Male37.1%
Average age34.4
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Ferrero Rocher audience in United States
Age bracketShare%
16-2436%
25-3420%
35-4416%
45-5415%
55+12%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Ferrero Rocher audience comes from United States.

Worldwide audience distribution share by country for Ferrero Rocher
CountryShare
Brazil18.1%
India11.4%
United States11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ferrero Rocher customers by region in United States
#RegionReachAffinity×
01Texas~200K1.63×
02California~300K1.41×
03New Jersey~60K1.38×
04New York~100K1.36×
05Illinois~80K1.35×
06Florida~100K1.30×
07Georgia~60K1.28×
08Arizona~40K1.24×
09Connecticut~20K1.20×
10Nevada~20K1.20×
11Maryland~30K1.15×
12North Carolina~60K1.13×
13Massachusetts~40K1.13×
14Oklahoma~20K1.13×
15Virginia~40K1.11×
16Washington~40K1.11×
17Arkansas~20K1.11×
18Utah~20K1.04×
19Indiana~30K1.03×
20New Mexico~10K1.03×
21Louisiana~20K1.02×
22Rhode Island~5K1.01×
23Delaware~5K1.01×
24Pennsylvania~60K1.00×
25Alabama~20K0.99×
26Michigan~40K0.97×
27Tennessee~30K0.97×
28Kentucky~20K0.97×
29Kansas~10K0.97×
30Nebraska~8K0.95×
31South Carolina~20K0.94×
32Hawaii~6K0.94×
33Washington, District of Columbia~3K0.93×
34Mississippi~10K0.91×
35Oregon~20K0.90×
36Colorado~20K0.89×
37Alaska~3K0.88×
38Idaho~7K0.87×
39Ohio~50K0.86×
40Missouri~20K0.85×
41Iowa~10K0.84×
42West Virginia~7K0.83×
43Minnesota~20K0.82×
44Wisconsin~20K0.78×
45South Dakota~3K0.77×
46North Dakota~3K0.77×
47New Hampshire~4K0.73×
48Maine~4K0.70×
49Montana~3K0.64×
50Vermont~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Ferrero Rocher, United States
0.64×1.00×1.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ferrero Rocher audience vs. the country average
#·InterestCategoryAffinity×
01Kinder SurpriseFood & Beverages111.81×
02MilkaFood & Beverages100.00×
03Kinder ChocolateFood & Beverages94.44×
04Hershey's KissesFood & Beverages44.50×
05Cake DesignFood & Beverages38.46×
06Slime (toy)Kids & Family37.03×
07Bake saleFood & Beverages32.87×
08Stress ReliefHealth32.50×
09BawalFashion & Accessoires30.59×
10Cooking schoolFood & Beverages22.06×
11DIY & Craft IdeasHome & Garden17.88×
12Long LashesBeauty & Wellness17.82×
13Maquillaje ProfesionalBeauty & Wellness17.16×
14WebtoonInternet & Social Media16.35×
15Sabrina CarpenterMusic & Radio14.95×
16Handmade CraftsKids & Family14.22×
17Love IslandMovies & TV13.92×
18Princess PollyFashion & Accessoires11.37×
19HarmonicaMusic & Radio11.18×
20Hair ExtensionsBeauty & Wellness10.90×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ferrero Rocher audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ferrero Rocher audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.72×
Community OrientationOPEN1.34×
Quality AwarenessPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ferrero Rocher audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.60×
PatriotismCONSERVATISM0.62×
DIY MentalityTHRILL0.66×
0×1.00× baseline2×
Appendix

Explore more audiences

More Chocolate & cookies audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ferrero Rocher over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/ferrero-rocher-18937” · Methodology