Rascasse Audience Intelligence

Major League Soccer Fan Demographics in United States

Major League Soccer has an estimated audience of 20.3M people in United States.

#8among Soccer in United States
#23among events in United States#119in Sports

The average Major League Soccer fan in United States is 34.9 years old, more male, and lives primarily in California.

By number of fans, Major League Soccer ranks #8 among the 13632 objects in Soccer in United States — 6.0× the group median.

Its fans are 1.1 years older than the group average of 33.8.

Women make up 43.1% of the fan base, 8.7 percentage points more than the group average.

Compared with the other 13631 objects in Soccer, Major League Soccer fans stand out for their interest in Frauen-Bundesliga, Ashlyn Harris and Washington Spirit.

Most fans live in California, Florida, Texas.

Top affinities include Women's soccer, Frauen-Bundesliga, Ashlyn Harris, with strongest over-indexing on Women's soccer (50.9× the country average).

Demographically, the Major League Soccer audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Sustainability.

The typical Major League Soccer fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Women's soccer.

Category: Sports · Type: Event · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
20.3M
in United States
Gender
43.1%♀
56.9% male
Age
34.9
average years
Country rank
#1626
among all objects in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Major League Soccer fans

43.1% are female, 56.9% are male, average age 34.9.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Major League Soccer audience in United States
MetricValue
Female43.1%
Male56.9%
Average age34.9
Estimated audience size20.3M
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Major League Soccer audience in United States
Age bracketShare%
16-2434%
25-3420%
35-4417%
45-5416%
55+12%
Fig. 04

Worldwide distribution

42.6%

of the worldwide Major League Soccer audience comes from United States.

Worldwide audience distribution share by country for Major League Soccer
CountryShare
United States42.6%
Japan6.3%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Major League Soccer fans by region: top regions in United States
#RegionReachAffinity×
01Washington~900K1.97×
02Oregon~500K1.95×
03California~4.5M1.94×
04Utah~400K1.93×
05Florida~2M1.62×
06New Jersey~900K1.60×
07Maryland~600K1.48×
08Minnesota~500K1.39×
09Nevada~300K1.35×
10New York~1.5M1.33×
11North Carolina~900K1.28×
12Illinois~1M1.27×
13Washington, District of Columbia~50K1.26×
14Georgia~800K1.24×
15Ohio~900K1.23×
16Texas~1.5M1.22×
17Massachusetts~500K1.18×
18Virginia~600K1.17×
19Colorado~400K1.14×
20Connecticut~200K1.11×
21Rhode Island~70K1.11×
22Tennessee~500K1.09×
23Delaware~60K1.07×
24Kansas~200K1.06×
25Missouri~400K0.95×
26Arizona~400K0.94×
27Pennsylvania~700K0.89×
28Kentucky~200K0.86×
29Nebraska~100K0.84×
30Indiana~300K0.78×
31Iowa~100K0.75×
32Idaho~80K0.70×
33South Carolina~200K0.69×
34New Hampshire~60K0.69×
35Alaska~30K0.69×
36Louisiana~200K0.67×
37Oklahoma~200K0.67×
38North Dakota~30K0.67×
39New Mexico~80K0.66×
40Vermont~20K0.64×
41South Dakota~30K0.63×
42Wisconsin~200K0.59×
43Arkansas~100K0.57×
44Maine~50K0.57×
45Alabama~200K0.56×
46Hawaii~50K0.55×
47Montana~30K0.52×
48Michigan~300K0.49×
49Mississippi~80K0.45×
50West Virginia~40K0.37×
Fig. 06

Affinity by region

Affinity by region — Major League Soccer, United States
0.37×1.00×1.97×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Major League Soccer audience vs. the country average
#·InterestCategoryAffinity×
01Women's soccerSports50.90×
02Frauen-BundesligaSports36.38×
03Ashlyn HarrisSports35.23×
04Washington SpiritSports35.12×
05Trinity RodmanSports29.16×
06Angel City FCSports23.64×
07NJ/NY Gotham FCSports23.63×
08Kansas City CurrentSports23.62×
09Carli LloydSports20.85×
10National Women's Soccer LeagueSports19.34×
11FIFA Women's World CupSports17.80×
12Tales from the CryptMovies & TV17.27×
13Ryan WilliamsSports13.40×
14Christian PulisicSports7.67×
15Paris Saint-GermainSports7.65×
16Real Madrid Club de FútbolSports3.60×
17Lamine YamalSports3.49×
18UEFA Champions LeagueSports3.48×
19FIFA World CupSports3.14×
20FIFA World Cup 2026Sports3.02×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Major League Soccer audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Major League Soccer audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
SustainabilityBALANCE1.19×
Luxury OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Major League Soccer audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Convenience OrientationPREMIUM0.70×
CreativityOPEN0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Major League Soccer over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/major-league-soccer-1044” · Methodology