Rascasse Audience Intelligence

Upper Austria Audience in Germany

A data profile of the people who buy, follow and care about Upper Austria in Germany — modelled from more than twelve digital signal sources. Upper Austria has an estimated audience of 340,963 people in Germany.

#153among Region in Germany#1464among POI in Germany#1266in Travel & Leisure

The average Upper Austria fan in Germany is 43.9 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Bet-at-home.com, Family, Dan Bilzerian, with strongest over-indexing on Bet-at-home.com (20.2× the country average).

Demographically, the Upper Austria audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Upper Austria fan in Germany is balanced, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Bet-at-home.com.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Upper Austria profile in Germany.

Audience size
341K
in Germany
Gender
48.4%♀
51.6% male
Age
43.9
average years
Country rank
#15815
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Upper Austria fans

48.4% are female, 51.6% are male, average age 43.9.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Upper Austria audience in Germany
MetricValue
Female48.4%
Male51.6%
Average age43.9
Estimated audience size340,963
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Upper Austria audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3921%
40-4927%
50+28%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Upper Austria audience comes from Germany.

Worldwide audience distribution share by country for Upper Austria
CountryShare
Austria60.2%
Germany17.8%
Hungary3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Upper Austria audience in Germany is strongest.

Fig. 05

Top regions by affinity

Upper Austria fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K2.36×
02Baden-Württemberg~60K1.31×
03Sachsen~20K1.20×
04Thüringen~10K1.16×
05Sachsen-Anhalt~9K1.03×
06Saarland~4K1.02×
07Hessen~30K0.99×
08Rheinland-Pfalz~20K0.99×
09Bremen~3K0.99×
10Brandenburg~9K0.89×
11Nordrhein-Westfalen~60K0.84×
12Berlin~10K0.82×
13Mecklenburg-Vorpommern~5K0.80×
14Niedersachsen~30K0.78×
15Hamburg~6K0.72×
16Schleswig-Holstein~9K0.71×
Fig. 06

Affinity by region

Affinity by region — Upper Austria, Germany
0.71×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Upper Austria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Upper Austria audience
#·InterestCategoryAffinity×
01Dan BilzerianSports33.65×
02SwisscomTechnology & Electronics23.46×
03Bet-at-home.comGames20.20×
04Phoenix ReisenTravel & Leisure9.64×
05BelgiumTravel & Leisure6.70×
06Non-alcoholic beverageFood & Beverages6.36×
07Mineral waterFood & Beverages5.42×
08Andy BorgMusic & Radio4.61×
09AllgäuTravel & Leisure4.28×
10Junge FreiheitNews3.59×
11HugendubelShopping3.42×
12FamilyKids & Family2.62×
13NatureHome & Garden2.57×
14VacationsTravel & Leisure2.46×
15PostbankBusiness & Career2.31×
16EmailTechnology & Electronics2.19×
17TagesschauMovies & TV2.07×
18Müller (company)Food & Beverages1.98×
19GermanyTravel & Leisure1.61×
20Netto Marken-DiscountShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Upper Austria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Upper Austria audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.22×
Risk AppetiteTHRILL2.01×
Convenience OrientationPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Upper Austria audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.49×
Luxury OrientationPREMIUM0.63×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Upper Austria have in Germany?

Upper Austria has an estimated audience of 340,963 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Upper Austria fans?

48.4% of Upper Austria fans are female, 51.6% are male, with an average age of 43.9 years.

03

Which brands do Upper Austria fans like most?

Upper Austria fans show strongest brand affinity for Bet-at-home.com (20.2×), Family (2.62×), and Dan Bilzerian (33.65×) over the country average.

04

Where do Upper Austria fans live in Germany?

Upper Austria fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Upper Austria fans also like?

Beyond Upper Austria itself, the audience over-indexes on Family (2.62×), Dan Bilzerian (33.65×), Phoenix Reisen (9.64×), and Nature (2.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Upper Austria audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Upper Austria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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