Upper Austria Audience in Germany
Upper Austria has an estimated audience of 340,963 people in Germany. 48.4% are female, 51.6% are male, average age 43.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Progressive rock, Artistic inspiration, Unique Gifts, Stradivarius.
The average Upper Austria fan in Germany is 43.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Progressive rock, Artistic inspiration, with strongest over-indexing on Goes (2.92× the country average). Demographically, the Upper Austria audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Upper Austria fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 43.9 |
| Estimated audience size | 340,963 |
Audience persona
The typical Upper Austria fan in Germany is balanced, around 43.9 years old, with strong Tradition tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 134,781 | 2.46× |
| Nordrhein-Westfalen | 64,557 | 0.87× |
| Baden-Württemberg | 62,762 | 1.35× |
| Hessen | 25,961 | 1× |
| Niedersachsen | 25,832 | 0.78× |
| Sachsen | 20,663 | 1.24× |
| Rheinland-Pfalz | 16,950 | 0.99× |
| Berlin | 12,809 | 0.84× |
| Thüringen | 10,272 | 1.18× |
| Brandenburg | 9,125 | 0.86× |
| Sachsen-Anhalt | 8,858 | 1× |
| Schleswig-Holstein | 7,708 | 0.63× |
| Hamburg | 5,013 | 0.65× |
| Mecklenburg-Vorpommern | 4,455 | 0.68× |
| Saarland | 3,738 | 0.89× |
| Bremen | 1,674 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.92× | Travel & Leisure |
| Progressive rock | 3.1× | Music & Radio |
| Artistic inspiration | 1.62× | Arts & Culture |
| Unique Gifts | 1.76× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Historic site | 12.45× | Arts & Culture |
| VfL Wolfsburg | 1.97× | Sports |
| Preacher (comics) | 6.93× | Literature |
| Urban Outfitters | 1.57× | Shopping |
| Product design | 1.57× | Business & Career |
| Birthday Gifts | 1.55× | Kids & Family |
| Urban horticulture | 1.57× | Home & Garden |
| Israel | 1.75× | Travel & Leisure |
| Time (magazine) | 1.67× | News |
| Natural rubber | 1.85× | Cars & Mobility |
| Noodle (Gorillaz) | 2.52× | Music & Radio |
| Corona (band) | 1.94× | Music & Radio |
| Eco Friendly Living | 2.88× | Home & Garden |
| Škoda Kodiaq | 1.53× | Cars & Mobility |
| Euphonium | 7.98× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.84 |
| Pet Ownership | JOY | 1.58 |
| Risk Appetite | THRILL | 1.56 |
| Community Orientation | OPEN | 1.54 |
| Need for Security | CONSERVATISM | 1.44 |
| Quality Awareness | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 60.2% |
| Germany | 17.8% |
| Hungary | 3.6% |
See Upper Austria audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Upper Austria have in Germany?
Upper Austria has an estimated audience of 340,963 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Upper Austria fans?
48.4% of Upper Austria fans are female, 51.6% are male, with an average age of 43.9 years.
Which brands do Upper Austria fans like most?
Upper Austria fans show strongest brand affinity for Goes (2.92×), Progressive rock (3.1×), and Artistic inspiration (1.62×) over the country average.
Where do Upper Austria fans live in Germany?
Upper Austria fans in Germany are most concentrated in Bayern (reach 134,781), Nordrhein-Westfalen (reach 64,557), and Baden-Württemberg (reach 62,762). These three regions account for the largest share of the active audience.
What other brands do Upper Austria fans also like?
Beyond Upper Austria itself, the audience over-indexes on Progressive rock (3.1×), Artistic inspiration (1.62×), Unique Gifts (1.76×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Upper Austria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.