Admiralbet Audience in Germany
Admiralbet has an estimated audience of 648,723 people in Germany. 25.0% are female, 75.0% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tipico, Betfair, Borussia Dortmund, Transfermarkt, UEFA Champions League.
The average Admiralbet fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tipico, Betfair, Borussia Dortmund, with strongest over-indexing on Tipico (15.66× the country average). Demographically, the Admiralbet audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Admiralbet fans
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 40.8 |
| Estimated audience size | 648,723 |
Audience persona
The typical Admiralbet fan in Germany is more male, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Tipico.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 187,778 | 1.32× |
| Bayern | 88,488 | 0.85× |
| Baden-Württemberg | 81,081 | 0.92× |
| Niedersachsen | 59,581 | 0.95× |
| Hessen | 44,055 | 0.89× |
| Rheinland-Pfalz | 35,809 | 1.1× |
| Sachsen | 34,217 | 1.08× |
| Berlin | 26,980 | 0.93× |
| Sachsen-Anhalt | 19,748 | 1.17× |
| Schleswig-Holstein | 19,568 | 0.84× |
| Thüringen | 16,818 | 1.02× |
| Brandenburg | 16,047 | 0.8× |
| Hamburg | 14,403 | 0.98× |
| Mecklenburg-Vorpommern | 13,194 | 1.07× |
| Saarland | 8,225 | 1.03× |
| Bremen | 5,871 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tipico | 15.66× | Games |
| Betfair | 44× | Games |
| Borussia Dortmund | 2.58× | Sports |
| Transfermarkt | 4.45× | Sports |
| UEFA Champions League | 3.24× | Sports |
| FIFA World Cup | 3.05× | Sports |
| FC Bayern Munich | 2.73× | Sports |
| SV Werder Bremen | 3.38× | Sports |
| 2. Bundesliga | 3.43× | Sports |
| Bundesliga | 2.56× | Sports |
| Sports betting | 8.5× | Games |
| Sportschau | 3.36× | Sports |
| Satire | 5.14× | Literature |
| 3. Liga | 4.53× | Sports |
| F.C. Hansa Rostock | 4.64× | Sports |
| Real Madrid C.F. | 2.72× | Sports |
| Premier League | 3.56× | Sports |
| German television comedy | 5.99× | Movies & TV |
| Gambling | 4.42× | Games |
| Ligue 1 | 5.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Need for Security | CONSERVATISM | 1.31 |
| Early Adopter Mentality | POWER | 1.21 |
| Patriotism | CONSERVATISM | 1.16 |
| Risk Appetite | THRILL | 1.12 |
| Social Media Usage | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Serbia | 38.2% |
| Italy | 26.4% |
| Montenegro | 8.4% |
See Admiralbet audiences in other countries
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,165,731)
- Betano (2,989,693)
- Interwetten (2,653,623)
- TipWin (2,132,435)
Frequently asked questions
How many fans does Admiralbet have in Germany?
Admiralbet has an estimated audience of 648,723 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Admiralbet fans?
25.0% of Admiralbet fans are female, 75.0% are male, with an average age of 40.8 years.
Which brands do Admiralbet fans like most?
Admiralbet fans show strongest brand affinity for Tipico (15.66×), Betfair (44×), and Borussia Dortmund (2.58×) over the country average.
Where do Admiralbet fans live in Germany?
Admiralbet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 187,778), Bayern (reach 88,488), and Baden-Württemberg (reach 81,081). These three regions account for the largest share of the active audience.
What other brands do Admiralbet fans also like?
Beyond Admiralbet itself, the audience over-indexes on Betfair (44×), Borussia Dortmund (2.58×), Transfermarkt (4.45×), and UEFA Champions League (3.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Admiralbet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.