The New School Audience in United States
The New School has an estimated audience of 1,115,566 people in United States. 72.3% are female, 27.7% are male, average age 37.2. Top brand affinities: Jeep FJ, Mojinos Escozíos, Habtamu Wondimu, Kuopio, Jaspal.
Top brand affinities include Jeep FJ, Mojinos Escozíos, Habtamu Wondimu, with strongest over-indexing on Jeep FJ (40.44× the country average). Demographically, the The New School audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Sports Activity.
Category: Business & Career · Type: POI · Subtype: University
Demographics of The New School fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 37.2 |
| Estimated audience size | 1,115,566 |
Audience persona
The typical The New School fan in United States is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Jeep FJ.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeep FJ | 40.44× | Cars & Mobility |
| Mojinos Escozíos | 19.03× | Music & Radio |
| Habtamu Wondimu | 17.52× | Politics & Society |
| Kuopio | 15.16× | Travel & Leisure |
| Jaspal | 13.78× | Fashion & Accessoires |
| Elisa Carrió | 12.84× | Politics & Society |
| Wedding Favors shop | 12.67× | Kids & Family |
| McGill University Faculty of Law | 12.48× | Business & Career |
| Edvard Grieg | 12.23× | Literature |
| Kanna Hashimoto | 12.23× | Movies & TV |
| Kashan | 12.23× | Travel & Leisure |
| Clonakilty | 12.23× | Travel & Leisure |
| Hirokazu Koreeda | 12.23× | Movies & TV |
| Elisa Lilita Carrió | 11.28× | Politics & Society |
| Six-Guns | 10.84× | Games |
| Lenny Henry | 10.34× | Movies & TV |
| Moshe Kahlon | 9.2× | Politics & Society |
| Brian Keene | 8.76× | Literature |
| Lulu 黃路梓茵 | 8.72× | Movies & TV |
| Grimaldi, Calabria | 8.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.99 |
| Sports Activity | POWER | 1.43 |
| Early Adopter Mentality | POWER | 1.35 |
| Travelling | THRILL | 1.32 |
| Urban Lifestyle | OPEN | 1.31 |
| Extroversion | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 10.0% |
| Germany | 8.1% |
See The New School audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for The New School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.