A data profile of the people who buy, follow and care about The New School in United States — modelled from more than twelve digital signal sources. The New School has an estimated audience of 1,115,566 people in United States.
The New School has an estimated audience of 1,115,566 people in United States. 72.3% are female, 27.7% are male, average age 37.2. Top brand affinities: Obsessed (2009 film), Death Proof, Suspiria, Museum of Modern Art, Taron Egerton.
Top brand affinities include Obsessed (2009 film), Death Proof, Suspiria, with strongest over-indexing on Obsessed (2009 film) (12.23× the country average).
Demographically, the The New School audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Career Orientation.
The typical The New School fan in United States is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Obsessed (2009 film).
The key figures that characterise the The New School profile in United States.
72.3% are female, 27.7% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 37.2 |
| Estimated audience size | 1,115,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 15% |
The strongest cross-interests of the The New School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Death Proof | Movies & TV | 45.71× | ||
| 02 | Suspiria | Movies & TV | 42.46× | ||
| 03 | Battle Angel Alita | Literature | 26.45× | ||
| 04 | Syracuse Orange men's basketball | Sports | 20.95× | ||
| 05 | Obsessed (2009 film) | Movies & TV | 12.23× | ||
| 06 | Taron Egerton | Movies & TV | 12.23× | ||
| 07 | Marina Abramović | Arts & Culture | 12.23× | ||
| 08 | Gangs of New York | Movies & TV | 12.23× | ||
| 09 | DKNY | Fashion & Accessoires | 11.98× | ||
| 10 | Debbie Harry | Music & Radio | 11.76× | ||
| 11 | Metropolitan Museum of Art | Arts & Culture | 10.85× | ||
| 12 | Paula Abdul | Music & Radio | 10.64× | ||
| 13 | Museum of Modern Art | Arts & Culture | 9.73× | ||
| 14 | Western Union | Business & Career | 3.85× | ||
| 15 | Anne Hathaway | Movies & TV | 3.82× | ||
| 16 | Ancient Egypt | Politics & Society | 3.44× | ||
| 17 | Distance education | Business & Career | 3.38× | ||
| 18 | Nordstrom rack | Fashion & Accessoires | 2.48× | ||
| 19 | Planet Fitness | Sports | 1.94× | ||
| 20 | Fragrances | Beauty & Wellness | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.53× | |
| Career Orientation | POWER | 1.46× | |
| Need for Security | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Risk Appetite | THRILL | 0.82× | |
| Tradition | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The New School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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