A data profile of the people who buy, follow and care about K (anime) in Brazil — modelled from more than twelve digital signal sources. K (anime) has an estimated audience of 3,823,604 people in Brazil.
K (anime) has an estimated audience of 3,823,604 people in Brazil. 68.7% are female, 31.3% are male, average age 24.6. Top brand affinities: Crunchyroll, Steam, Roblox, Jensen Ackles, Resident Evil.
Top brand affinities include Crunchyroll, Steam, Roblox, with strongest over-indexing on Crunchyroll (9.86× the country average).
The typical K (anime) fan in Brazil is more female, around 24.6 years old, with a notable affinity for Crunchyroll.
The key figures that characterise the K (anime) profile in Brazil.
68.7% are female, 31.3% are male, average age 24.6.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 24.6 |
| Estimated audience size | 3,823,604 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 44% | |
| 30-39 | 6% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide K (anime) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 16.3% |
| India | 13.5% |
The strongest cross-interests of the K (anime) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crunchyroll | Games | 9.86× | ||
| 02 | Resident Evil | Games | 5.29× | ||
| 03 | Uncharted | Games | 5.27× | ||
| 04 | Jensen Ackles | Movies & TV | 4.24× | ||
| 05 | Steam | Games | 3.84× | ||
| 06 | PC Gamer | Games | 3.19× | ||
| 07 | Roblox | Games | 3.04× | ||
| 08 | Gal Gadot | Fashion & Accessoires | 2.55× | ||
| 09 | Lana Del Rey | Music & Radio | 2.26× | ||
| 10 | American Horror Story | Movies & TV | 2.12× | ||
| 11 | Pokémon | Games | 1.83× | ||
| 12 | Ariana Grande | Music & Radio | 1.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for K (anime). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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