A data profile of the people who buy, follow and care about PC Gamer in Brazil — modelled from more than twelve digital signal sources. PC Gamer has an estimated audience of 1,312,485 people in Brazil.
The average PC Gamer fan in Brazil is 33.8 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Betano, Steam, Gaming computer, with strongest over-indexing on Betano (1.61× the country average).
Demographically, the PC Gamer audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical PC Gamer fan in Brazil is more male, around 33.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Betano.
The key figures that characterise the PC Gamer profile in Brazil.
39.4% are female, 60.6% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 33.8 |
| Estimated audience size | 1,312,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 12% |
of the worldwide PC Gamer audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.7% |
| Brazil | 8.1% |
| India | 7.2% |
Where the PC Gamer audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minas Gerais | ~200K | 1.23× | |
| 02 | Pernambuco | ~70K | 1.16× | |
| 03 | Alagoas | ~20K | 1.15× | |
| 04 | Paraíba | ~30K | 1.13× | |
| 05 | Rio Grande do Sul | ~80K | 1.08× | |
| 06 | Maranhão | ~40K | 1.08× | |
| 07 | São Paulo | ~400K | 1.07× | |
| 08 | Rio de Janeiro | ~100K | 1.06× | |
| 09 | Piauí | ~20K | 1.06× | |
| 10 | Bahia | ~90K | 1.05× | |
| 11 | Sergipe | ~10K | 1.04× | |
| 12 | Rio Grande do Norte | ~20K | 1.03× | |
| 13 | Espírito Santo | ~30K | 1.01× | |
| 14 | Goiás | ~50K | 1.00× | |
| 15 | Mato Grosso do Sul | ~20K | 0.99× | |
| 16 | Federal District | ~20K | 0.95× | |
| 17 | Rondônia | ~10K | 0.95× | |
| 18 | Paraná | ~80K | 0.94× | |
| 19 | Santa Catarina | ~60K | 0.94× | |
| 20 | Ceará | ~50K | 0.94× | |
| 21 | Amapá | ~4K | 0.94× | |
| 22 | Mato Grosso | ~20K | 0.93× | |
| 23 | Acre | ~4K | 0.92× | |
| 24 | Pará | ~40K | 0.89× | |
| 25 | Tocantins | ~8K | 0.88× | |
| 26 | Amazonas | ~20K | 0.83× | |
| 27 | Roraima | ~3K | 0.81× |
The strongest cross-interests of the PC Gamer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gaming computer | Technology & Electronics | 4.52× | ||
| 02 | Steam | Games | 4.31× | ||
| 03 | PC game | Games | 3.77× | ||
| 04 | Fortnite | Games | 3.73× | ||
| 05 | Xbox | Games | 3.49× | ||
| 06 | League of Legends | Games | 3.39× | ||
| 07 | K (anime) | Literature | 3.19× | ||
| 08 | Call of Duty | Games | 3.15× | ||
| 09 | Epic Games | Games | 2.92× | ||
| 10 | Playstation 5 | Games | 2.84× | ||
| 11 | PlayStation | Games | 2.84× | ||
| 12 | Gamer | Games | 2.54× | ||
| 13 | Roblox | Games | 1.98× | ||
| 14 | First-person shooter games | Games | 1.77× | ||
| 15 | Online games | Games | 1.75× | ||
| 16 | Betano | Games | 1.61× | ||
| 17 | Cristiano Ronaldo | Sports | 1.60× | ||
| 18 | UEFA Champions League | Sports | 1.53× | ||
| 19 | FIFA World Cup | Sports | 1.51× | ||
| 20 | Stranger Things | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.40× | |
| Social Media Usage | JOY | 1.28× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.89× | |
| Design Affinity | PREMIUM | 0.89× | |
| Mindfulness | BALANCE | 0.96× |
PC Gamer has an estimated audience of 1,312,485 people in Brazil, concentrated in São Paulo and Minas Gerais.
39.4% of PC Gamer fans are female, 60.6% are male, with an average age of 33.8 years.
PC Gamer fans show strongest brand affinity for Betano (1.61×), Steam (4.31×), and Gaming computer (4.52×) over the country average.
PC Gamer fans in Brazil are most concentrated in São Paulo (reach ~400K), Minas Gerais (reach ~200K), and Rio de Janeiro (reach ~100K). These three regions account for the largest share of the active audience.
Beyond PC Gamer itself, the audience over-indexes on Steam (4.31×), Gaming computer (4.52×), Xbox (3.49×), and PC game (3.77×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for PC Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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