PC Gamer Audience in United States

PC Gamer has an estimated audience of 4,000,822 people in United States. 35.3% are female, 64.7% are male, average age 29.6. Top regions: California, Texas, Florida. Top brand affinities: Twitch, Harry Potter, Superman, Gaming, TikTok.
The average PC Gamer fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Twitch, Harry Potter, Superman, with strongest over-indexing on Twitch (4.49× the country average). Demographically, the PC Gamer audience skews more male with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Website / Newspaper / Magazine
Demographics of PC Gamer fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 29.6 |
| Estimated audience size | 4,000,822 |
Audience persona
The typical PC Gamer fan in United States is more male, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Twitch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 467,076 | 1.06× |
| Texas | 396,540 | 1.15× |
| Florida | 294,821 | 1.09× |
| New York | 217,846 | 0.97× |
| Illinois | 151,377 | 1.14× |
| Georgia | 135,904 | 1.1× |
| Pennsylvania | 134,312 | 1× |
| North Carolina | 128,307 | 1.07× |
| Ohio | 123,931 | 1.01× |
| Virginia | 116,497 | 1.2× |
| New Jersey | 105,516 | 1.04× |
| Washington | 103,954 | 1.3× |
| Michigan | 101,883 | 0.97× |
| Tennessee | 90,362 | 1.13× |
| Arizona | 85,647 | 1.05× |
| Massachusetts | 84,552 | 1.07× |
| Indiana | 83,666 | 1.14× |
| Maryland | 73,603 | 1.07× |
| Colorado | 66,207 | 1.05× |
| Missouri | 65,105 | 1.01× |
| Alabama | 63,686 | 1.14× |
| Wisconsin | 61,071 | 1.01× |
| Louisiana | 59,440 | 1.15× |
| South Carolina | 56,606 | 0.94× |
| Minnesota | 52,348 | 0.91× |
| Kentucky | 51,562 | 1.03× |
| Oregon | 49,995 | 1.09× |
| Oklahoma | 44,332 | 1× |
| Connecticut | 40,106 | 1× |
| Nevada | 39,288 | 1.02× |
| Utah | 36,397 | 1.02× |
| Mississippi | 34,327 | 1.04× |
| Kansas | 33,249 | 1.05× |
| Arkansas | 33,016 | 1× |
| Iowa | 25,679 | 0.78× |
| West Virginia | 20,477 | 1.1× |
| New Mexico | 20,033 | 1× |
| Idaho | 19,492 | 0.97× |
| Nebraska | 17,157 | 0.86× |
| Rhode Island | 15,718 | 1.23× |
| New Hampshire | 14,014 | 0.89× |
| Hawaii | 13,572 | 0.79× |
| Maine | 12,843 | 0.9× |
| Washington, District of Columbia | 9,781 | 0.81× |
| Montana | 9,445 | 0.85× |
| Alaska | 9,441 | 1.1× |
| South Dakota | 8,511 | 0.92× |
| Delaware | 7,544 | 0.68× |
| North Dakota | 6,027 | 0.73× |
| Vermont | 5,412 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 4.49× | Games |
| Harry Potter | 2.58× | Movies & TV |
| Superman | 1.86× | Movies & TV |
| Gaming | 5.87× | Games |
| TikTok | 1.95× | Internet & Social Media |
| Steam | 4.77× | Games |
| Movies | 1.51× | Movies & TV |
| Games | 1.56× | Games |
| Gamer | 3.21× | Games |
| PC game | 4.41× | Games |
| Pokémon (video game series) | 4.43× | Games |
| World of Warcraft | 5× | Games |
| League of Legends | 4.55× | Games |
| Gaming computer | 4.2× | Technology & Electronics |
| Role-playing games | 3.14× | Games |
| Fortnite | 3.68× | Games |
| Xbox | 3.99× | Games |
| Otaku | 3.79× | Literature |
| Anime movies | 2.36× | Movies & TV |
| Animated cartoon | 3.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.1 |
| Early Adopter Mentality | POWER | 1.75 |
| Social Media Usage | JOY | 1.11 |
| Pet Ownership | JOY | 1.1 |
| Luxury Orientation | PREMIUM | 1.04 |
| Risk Appetite | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Brazil | 8.2% |
| India | 7.3% |
See PC Gamer audiences in other countries
More Games audiences in United States
Frequently asked questions
How many fans does PC Gamer have in United States?
PC Gamer has an estimated audience of 4,000,822 people in United States, concentrated in California and Texas.
What is the gender split and age of PC Gamer fans?
35.3% of PC Gamer fans are female, 64.7% are male, with an average age of 29.6 years.
Which brands do PC Gamer fans like most?
PC Gamer fans show strongest brand affinity for Twitch (4.49×), Harry Potter (2.58×), and Superman (1.86×) over the country average.
Where do PC Gamer fans live in United States?
PC Gamer fans in United States are most concentrated in California (reach 467,076), Texas (reach 396,540), and Florida (reach 294,821). These three regions account for the largest share of the active audience.
What other brands do PC Gamer fans also like?
Beyond PC Gamer itself, the audience over-indexes on Harry Potter (2.58×), Superman (1.86×), Gaming (5.87×), and TikTok (1.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for PC Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.