A data profile of the people who buy, follow and care about Jo Koy in United States — modelled from more than twelve digital signal sources. Jo Koy has an estimated audience of 1,440,110 people in United States.
The average Jo Koy fan in United States is 41.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Financial Services Agency, Matt Rife, Robin Williams, with strongest over-indexing on Financial Services Agency (50.46× the country average).
Demographically, the Jo Koy audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Jo Koy fan in United States is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Financial Services Agency.
The key figures that characterise the Jo Koy profile in United States.
56.5% are female, 43.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 41.3 |
| Estimated audience size | 1,440,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 27% | |
| 40-49 | 27% | |
| 50+ | 18% |
of the worldwide Jo Koy audience comes from United States.
| Country | Share |
|---|---|
| United States | 71.8% |
| Canada | 9.7% |
| Philippines | 3.8% |
Where the Jo Koy audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~20K | 3.39× | |
| 02 | Alaska | ~7K | 2.41× | |
| 03 | Arizona | ~60K | 2.11× | |
| 04 | New Mexico | ~10K | 2.10× | |
| 05 | Nevada | ~30K | 2.06× | |
| 06 | California | ~300K | 1.66× | |
| 07 | Washington | ~40K | 1.59× | |
| 08 | North Dakota | ~4K | 1.49× | |
| 09 | Idaho | ~10K | 1.41× | |
| 10 | Oregon | ~20K | 1.19× | |
| 11 | Rhode Island | ~5K | 1.12× | |
| 12 | Texas | ~100K | 1.08× | |
| 13 | New Jersey | ~40K | 1.05× | |
| 14 | Alabama | ~20K | 1.05× | |
| 15 | Oklahoma | ~20K | 1.05× | |
| 16 | Florida | ~100K | 1.04× | |
| 17 | Illinois | ~50K | 0.99× | |
| 18 | Colorado | ~20K | 0.99× | |
| 19 | Virginia | ~30K | 0.95× | |
| 20 | New York | ~70K | 0.92× | |
| 21 | Maryland | ~20K | 0.92× | |
| 22 | Pennsylvania | ~40K | 0.90× | |
| 23 | Washington, District of Columbia | ~4K | 0.90× | |
| 24 | Wisconsin | ~20K | 0.89× | |
| 25 | Connecticut | ~10K | 0.88× | |
| 26 | Utah | ~10K | 0.88× | |
| 27 | Wyoming | ~2K | 0.86× | |
| 28 | Massachusetts | ~20K | 0.85× | |
| 29 | Nebraska | ~6K | 0.85× | |
| 30 | Maine | ~4K | 0.84× | |
| 31 | Delaware | ~3K | 0.84× | |
| 32 | Minnesota | ~20K | 0.83× | |
| 33 | Louisiana | ~10K | 0.83× | |
| 34 | West Virginia | ~5K | 0.83× | |
| 35 | Iowa | ~9K | 0.79× | |
| 36 | New Hampshire | ~4K | 0.79× | |
| 37 | Ohio | ~30K | 0.78× | |
| 38 | North Carolina | ~30K | 0.76× | |
| 39 | Michigan | ~30K | 0.76× | |
| 40 | South Carolina | ~20K | 0.75× | |
| 41 | Indiana | ~20K | 0.73× | |
| 42 | Tennessee | ~20K | 0.71× | |
| 43 | Montana | ~3K | 0.69× | |
| 44 | Missouri | ~20K | 0.68× | |
| 45 | Georgia | ~30K | 0.66× | |
| 46 | Kansas | ~7K | 0.66× | |
| 47 | South Dakota | ~2K | 0.66× | |
| 48 | Kentucky | ~10K | 0.65× | |
| 49 | Arkansas | ~6K | 0.54× | |
| 50 | Mississippi | ~6K | 0.50× |
The strongest cross-interests of the Jo Koy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Financial Services Agency | NGO / Political Party | 50.46× | ||
| 02 | The Home Depot Careers | Business & Career | 23.21× | ||
| 03 | Bo Burnham | Music & Radio | 11.19× | ||
| 04 | Matt Rife | Music & Radio | 10.00× | ||
| 05 | Robin Williams | Movies & TV | 5.75× | ||
| 06 | Nikki Glaser | Movies & TV | 5.17× | ||
| 07 | Jollibee | Food & Beverages | 4.44× | ||
| 08 | Amy Schumer | Movies & TV | 3.27× | ||
| 09 | The Big Bang Theory | Movies & TV | 2.68× | ||
| 10 | Jimmy Kimmel | Movies & TV | 2.50× | ||
| 11 | Husband | Kids & Family | 2.48× | ||
| 12 | Global Television Network | Movies & TV | 1.99× | ||
| 13 | Evolutionary psychology | Health | 1.93× | ||
| 14 | OnlyFans | Technology & Electronics | 1.79× | ||
| 15 | Canada | Travel & Leisure | 1.76× | ||
| 16 | Martial arts | Sports | 1.70× | ||
| 17 | Laughter | Movies & TV | 1.68× | ||
| 18 | Viral video | Internet & Social Media | 1.65× | ||
| 19 | Peacemaker | Movies & TV | 1.64× | ||
| 20 | Stand-up comedy | Movies & TV | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.41× | |
| Social Media Usage | JOY | 1.16× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.88× | |
| Tradition | CONSERVATISM | 0.93× | |
| Sustainability | BALANCE | 0.94× |
Jo Koy has an estimated audience of 1,440,110 people in United States, concentrated in California and Texas.
56.5% of Jo Koy fans are female, 43.5% are male, with an average age of 41.3 years.
Jo Koy fans show strongest brand affinity for Financial Services Agency (50.46×), Matt Rife (10×), and Robin Williams (5.75×) over the country average.
Jo Koy fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Jo Koy itself, the audience over-indexes on Matt Rife (10×), Robin Williams (5.75×), The Home Depot Careers (23.21×), and Laughter (1.68×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Jo Koy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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