Rascasse Audience Intelligence

United States Virgin Islands Audience in United States

A data profile of the people who buy, follow and care about United States Virgin Islands in United States — modelled from more than twelve digital signal sources. United States Virgin Islands has an estimated audience of 3,938,397 people in United States.

#8among Island in United States#597among POI in United States#684in Travel & Leisure

The average United States Virgin Islands fan in United States is 43.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Powerball, Anjelica Huston, The Weather Channel, with strongest over-indexing on Powerball (3.7× the country average).

Demographically, the United States Virgin Islands audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United States Virgin Islands fan in United States is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Powerball.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States Virgin Islands profile in United States.

Audience size
3.9M
in United States
Gender
57.4%♀
42.6% male
Age
43.6
average years
Country rank
#8149
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States Virgin Islands fans

57.4% are female, 42.6% are male, average age 43.6.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for United States Virgin Islands audience in United States
MetricValue
Female57.4%
Male42.6%
Average age43.6
Estimated audience size3,938,397
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the United States Virgin Islands audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4924%
50+31%
Fig. 04

Worldwide distribution

74.2%

of the worldwide United States Virgin Islands audience comes from United States.

Worldwide audience distribution share by country for United States Virgin Islands
CountryShare
United States74.2%
Canada3.5%
Germany3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States Virgin Islands audience in United States is strongest.

Fig. 05

Top regions by affinity

United States Virgin Islands fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.43×
02Massachusetts~100K1.38×
03New Hampshire~20K1.32×
04Connecticut~50K1.25×
05Maryland~80K1.21×
06Maine~20K1.21×
07New Jersey~100K1.19×
08Rhode Island~10K1.18×
09Vermont~8K1.16×
10Virginia~100K1.14×
11Iowa~40K1.14×
12New York~200K1.12×
13Georgia~100K1.12×
14North Carolina~100K1.12×
15North Dakota~9K1.12×
16Delaware~10K1.10×
17Florida~300K1.09×
18Wisconsin~60K1.09×
19Minnesota~60K1.08×
20Pennsylvania~100K1.06×
21South Dakota~10K1.06×
22Missouri~70K1.04×
23Ohio~100K1.03×
24Nebraska~20K1.03×
25Michigan~100K1.01×
26Indiana~70K1.01×
27South Carolina~60K0.99×
28Illinois~100K0.98×
29Kansas~30K0.98×
30Kentucky~50K0.96×
31Tennessee~70K0.95×
32Colorado~60K0.95×
33Louisiana~50K0.94×
34Montana~10K0.94×
35Texas~300K0.91×
36Oklahoma~40K0.91×
37Alaska~8K0.91×
38Arkansas~30K0.90×
39Alabama~50K0.89×
40Mississippi~30K0.89×
41West Virginia~20K0.85×
42Idaho~20K0.84×
43Washington~60K0.81×
44Oregon~30K0.77×
45Utah~30K0.77×
46Hawaii~10K0.73×
47Arizona~60K0.69×
48Nevada~30K0.68×
49New Mexico~10K0.67×
50California~300K0.61×
Fig. 06

Affinity by region

Affinity by region — United States Virgin Islands, United States
0.61×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States Virgin Islands audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States Virgin Islands audience
#·InterestCategoryAffinity×
01Renaissance HotelsTravel & Leisure27.81×
02CuraçaoTravel & Leisure16.57×
03Anjelica HustonMovies & TV14.37×
04American Cruise LinesTravel & Leisure13.35×
05LongchampFashion & Accessoires9.15×
06TransUnionTechnology & Electronics8.26×
07La Roche-PosayBeauty & Wellness6.81×
08The Weather ChannelMovies & TV5.67×
09Seaside resortTravel & Leisure5.05×
10Mega MillionsGames4.04×
11Mineral waterFood & Beverages3.88×
12PowerballGames3.70×
13FedExBusiness & Career3.22×
14Renewable energyBusiness & Career3.00×
15United Parcel ServiceBusiness & Career2.96×
16Solar energyHome & Garden2.91×
17Discount storesShopping2.51×
18Mortgage loansBusiness & Career2.26×
19AirbnbTravel & Leisure1.70×
20PinterestInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States Virgin Islands audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States Virgin Islands audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.08×
Convenience OrientationPREMIUM1.90×
Pet OwnershipJOY1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States Virgin Islands audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
Healthy LifestyleBALANCE0.91×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United States Virgin Islands have in United States?

United States Virgin Islands has an estimated audience of 3,938,397 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of United States Virgin Islands fans?

57.4% of United States Virgin Islands fans are female, 42.6% are male, with an average age of 43.6 years.

03

Which brands do United States Virgin Islands fans like most?

United States Virgin Islands fans show strongest brand affinity for Powerball (3.7×), Anjelica Huston (14.37×), and The Weather Channel (5.67×) over the country average.

04

Where do United States Virgin Islands fans live in United States?

United States Virgin Islands fans in United States are most concentrated in Texas (reach ~300K), Florida (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do United States Virgin Islands fans also like?

Beyond United States Virgin Islands itself, the audience over-indexes on Anjelica Huston (14.37×), The Weather Channel (5.67×), TransUnion (8.26×), and FedEx (3.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for United States Virgin Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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