United States Virgin Islands Audience in United States
United States Virgin Islands has an estimated audience of 3,938,397 people in United States. 57.4% are female, 42.6% are male, average age 43.6. Top regions: Texas, Florida, New York. Top brand affinities: Mothercare, Elsword, Kenosha, Wisconsin, Bank account, Nationality.
The average United States Virgin Islands fan in United States is 43.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New York. Top brand affinities include Mothercare, Elsword, Kenosha, Wisconsin, with strongest over-indexing on Mothercare (7.64× the country average). Demographically, the United States Virgin Islands audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of United States Virgin Islands fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 43.6 |
| Estimated audience size | 3,938,397 |
Audience persona
The typical United States Virgin Islands fan in United States is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 321,880 | 0.95× |
| Florida | 311,607 | 1.17× |
| New York | 267,451 | 1.22× |
| California | 260,413 | 0.6× |
| North Carolina | 143,691 | 1.21× |
| Pennsylvania | 143,214 | 1.08× |
| Georgia | 142,526 | 1.17× |
| Illinois | 133,904 | 1.02× |
| Ohio | 129,366 | 1.07× |
| New Jersey | 127,352 | 1.27× |
| Virginia | 111,889 | 1.17× |
| Massachusetts | 109,955 | 1.42× |
| Michigan | 108,341 | 1.05× |
| Maryland | 82,242 | 1.21× |
| Tennessee | 77,581 | 0.98× |
| Indiana | 74,707 | 1.04× |
| Missouri | 67,726 | 1.07× |
| Washington | 63,996 | 0.81× |
| Minnesota | 62,744 | 1.11× |
| Wisconsin | 62,562 | 1.06× |
| South Carolina | 61,621 | 1.04× |
| Colorado | 59,913 | 0.97× |
| Arizona | 55,580 | 0.69× |
| Alabama | 51,082 | 0.93× |
| Connecticut | 50,567 | 1.28× |
| Louisiana | 49,310 | 0.97× |
| Kentucky | 47,610 | 0.96× |
| Oklahoma | 40,994 | 0.94× |
| Iowa | 35,776 | 1.1× |
| Oregon | 33,390 | 0.74× |
| Kansas | 30,693 | 0.99× |
| Arkansas | 29,561 | 0.91× |
| Mississippi | 28,713 | 0.88× |
| Utah | 26,814 | 0.76× |
| Nevada | 26,585 | 0.7× |
| Nebraska | 19,781 | 1× |
| New Hampshire | 19,410 | 1.25× |
| Washington, District of Columbia | 17,096 | 1.44× |
| Maine | 16,147 | 1.14× |
| Idaho | 15,872 | 0.8× |
| Rhode Island | 14,938 | 1.19× |
| West Virginia | 14,861 | 0.81× |
| New Mexico | 11,987 | 0.61× |
| Delaware | 11,496 | 1.06× |
| Hawaii | 11,237 | 0.66× |
| Montana | 9,299 | 0.85× |
| South Dakota | 8,639 | 0.95× |
| North Dakota | 8,196 | 1.01× |
| Vermont | 7,556 | 1.09× |
| Alaska | 6,632 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 7.64× | Kids & Family |
| Elsword | 24.32× | Games |
| Kenosha, Wisconsin | 15.72× | Travel & Leisure |
| Bank account | 2.56× | Business & Career |
| Nationality | 1.65× | Politics & Society |
| Kendra Scott | 1.98× | Fashion & Accessoires |
| Nebraska | 1.82× | Travel & Leisure |
| Public speaking | 2.25× | Politics & Society |
| Nurse education | 1.78× | Kids & Family |
| Cincinnati Bearcats | 5.63× | Sports |
| Picnic | 3.63× | Kids & Family |
| New Era (Namibia) | 4.17× | News |
| Panama | 1.87× | Travel & Leisure |
| Voter registration | 2.32× | Politics & Society |
| Arco Iris | 9.15× | Music & Radio |
| Paducah, Kentucky | 4.14× | Travel & Leisure |
| Nebraska Cornhuskers football | 1.56× | Sports |
| Kento Yamazaki | 4.65× | Movies & TV |
| N1 road (South Africa) | 1.72× | Travel & Leisure |
| Sears | 1.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.24 |
| Travelling | THRILL | 1.68 |
| Indulgence | JOY | 1.6 |
| Pet Ownership | JOY | 1.5 |
| Convenience Orientation | PREMIUM | 1.42 |
| Sustainability | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.2% |
| Canada | 3.5% |
| Germany | 3.1% |
See United States Virgin Islands audiences in other countries
- United States Virgin Islands — Germany
- United States Virgin Islands — United Kingdom
- United States Virgin Islands — France
- United States Virgin Islands — Italy
- United States Virgin Islands — Spain
- United States Virgin Islands — Brazil
- United States Virgin Islands — Japan
- United States Virgin Islands — South Korea
- United States Virgin Islands — India
More Island audiences in United States
- Hawaii (19,022,488)
- Rhode Island (9,015,961)
- Hawaiian Islands (5,621,037)
- Oahu (5,139,917)
- Sicily (4,920,933)
Frequently asked questions
How many fans does United States Virgin Islands have in United States?
United States Virgin Islands has an estimated audience of 3,938,397 people in United States, concentrated in Texas and Florida.
What is the gender split and age of United States Virgin Islands fans?
57.4% of United States Virgin Islands fans are female, 42.6% are male, with an average age of 43.6 years.
Which brands do United States Virgin Islands fans like most?
United States Virgin Islands fans show strongest brand affinity for Mothercare (7.64×), Elsword (24.32×), and Kenosha, Wisconsin (15.72×) over the country average.
Where do United States Virgin Islands fans live in United States?
United States Virgin Islands fans in United States are most concentrated in Texas (reach 321,880), Florida (reach 311,607), and New York (reach 267,451). These three regions account for the largest share of the active audience.
What other brands do United States Virgin Islands fans also like?
Beyond United States Virgin Islands itself, the audience over-indexes on Elsword (24.32×), Kenosha, Wisconsin (15.72×), Bank account (2.56×), and Nationality (1.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for United States Virgin Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.