Storm chasing Audience in United States

Storm chasing logo

Storm chasing has an estimated audience of 3,160,360 people in United States. 59.7% are female, 40.3% are male, average age 42.8. Top regions: Nebraska, Texas, California. Top brand affinities: Bonnie and Clyde (film), AccuWeather, 21st Amendment Brewery, National Weather Service, Weather Underground (weather service).

The average Storm chasing fan in United States is 42.8 years old, more female, and lives primarily in Nebraska. The audience is concentrated in Nebraska, Texas, California. Top brand affinities include Bonnie and Clyde (film), AccuWeather, 21st Amendment Brewery, with strongest over-indexing on Bonnie and Clyde (film) (24.27× the country average). Demographically, the Storm chasing audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Storm chasing fans

Demographic split for Storm chasing audience in United States
MetricValue
Female59.7%
Male40.3%
Average age42.8
Estimated audience size3,160,360

Audience persona

The typical Storm chasing fan in United States is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Bonnie and Clyde (film).

Top regions in United States

Top regions ranked by reach for Storm chasing in United States
RegionReachAffinity
Nebraska225,89514.25×
Texas221,1550.81×
California120,8860.35×
Florida117,9960.55×
Ohio81,8300.84×
Illinois79,3900.75×
Missouri73,4291.44×
New York66,0110.37×
Michigan61,9500.75×
Iowa58,4342.24×
North Carolina55,9900.59×
Tennessee55,9850.88×
Georgia55,7330.57×
Indiana54,5850.95×
Oklahoma53,6531.53×
Pennsylvania53,4420.5×
Kansas47,2321.9×
Kentucky42,1781.06×
Virginia40,8500.53×
Minnesota40,2840.89×
Wisconsin37,7690.79×
Colorado33,4680.67×
Washington32,4340.51×
Arkansas32,0381.23×
Arizona32,0310.5×
Alabama28,7640.65×
South Carolina28,5970.6×
Louisiana27,4120.67×
New Jersey27,2900.34×
Maryland26,3380.48×
Mississippi25,9731×
Massachusetts23,3450.37×
Oregon17,1790.47×
Utah15,6230.55×
Connecticut12,4890.39×
Nevada12,0940.4×
South Dakota11,3911.56×
West Virginia10,2580.7×
New Mexico9,7810.62×
Idaho8,7610.55×
North Dakota8,1891.26×
New Hampshire6,6090.53×
Montana6,1730.7×
Maine5,8260.51×
Hawaii4,4910.33×
Alaska3,7710.56×
Rhode Island3,6820.37×
Washington, District of Columbia3,4120.36×
Wyoming3,3070.71×
Delaware3,2420.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Storm chasing audience
BrandAffinityCategory
Bonnie and Clyde (film)24.27×Movies & TV
AccuWeather6.14×Home & Garden
21st Amendment Brewery41.6×Food & Beverages
National Weather Service8.15×Home & Garden
Weather Underground (weather service)9.07×Home & Garden
Meteorology3.73×Home & Garden
Arkansas3.16×Travel & Leisure
Photography1.54×Arts & Culture
Current events1.53×Arts & Culture
Texas2×Travel & Leisure
Rock music1.6×Music & Radio
Television station2.19×Movies & TV
Fox News Channel1.55×Movies & TV
NBC1.72×Movies & TV
Pinterest1.72×Internet & Social Media
Texas Roadhouse2.03×Food & Beverages
U.S. state1.56×Travel & Leisure
Oklahoma2.73×Travel & Leisure
Dogs1.54×Pets & Animals
Dollar Tree2.01×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Storm chasing audience
TraitClusterScore
PatriotismCONSERVATISM1.98
ExtroversionTHRILL1.33
Community OrientationOPEN1.31
SpiritualityBALANCE1.2
Need for SecurityCONSERVATISM1.16
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Storm chasing
CountryShare
United States47.5%
Australia23.0%
United Kingdom4.3%

See Storm chasing audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Storm chasing have in United States?

Storm chasing has an estimated audience of 3,160,360 people in United States, concentrated in Nebraska and Texas.

What is the gender split and age of Storm chasing fans?

59.7% of Storm chasing fans are female, 40.3% are male, with an average age of 42.8 years.

Which brands do Storm chasing fans like most?

Storm chasing fans show strongest brand affinity for Bonnie and Clyde (film) (24.27×), AccuWeather (6.14×), and 21st Amendment Brewery (41.6×) over the country average.

Where do Storm chasing fans live in United States?

Storm chasing fans in United States are most concentrated in Nebraska (reach 225,895), Texas (reach 221,155), and California (reach 120,886). These three regions account for the largest share of the active audience.

What other brands do Storm chasing fans also like?

Beyond Storm chasing itself, the audience over-indexes on AccuWeather (6.14×), 21st Amendment Brewery (41.6×), National Weather Service (8.15×), and Weather Underground (weather service) (9.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Storm chasing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.