Rascasse Audience Intelligence

Pennsylvania State University Audience in United States

A data profile of the people who buy, follow and care about Pennsylvania State University in United States — modelled from more than twelve digital signal sources. Pennsylvania State University has an estimated audience of 5,059,925 people in United States.

#13among University in United States#462among POI in United States#608in Business & Career

The average Pennsylvania State University fan in United States is 41.6 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, California.

Top brand affinities include AccuWeather, Buffalo Bills, Tampa Bay Buccaneers, with strongest over-indexing on AccuWeather (8.89× the country average).

Demographically, the Pennsylvania State University audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pennsylvania State University fan in United States is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for AccuWeather.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pennsylvania State University profile in United States.

Audience size
5.1M
in United States
Gender
48.5%♀
51.5% male
Age
41.6
average years
Country rank
#6640
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pennsylvania State University fans

48.5% are female, 51.5% are male, average age 41.6.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Pennsylvania State University audience in United States
MetricValue
Female48.5%
Male51.5%
Average age41.6
Estimated audience size5,059,925
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Pennsylvania State University audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3916%
40-4923%
50+28%
Fig. 04

Worldwide distribution

83.5%

of the worldwide Pennsylvania State University audience comes from United States.

Worldwide audience distribution share by country for Pennsylvania State University
CountryShare
United States83.5%
Canada1.8%
Australia1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pennsylvania State University audience in United States is strongest.

Fig. 05

Top regions by affinity

Pennsylvania State University fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~1M6.97×
02New Jersey~300K2.55×
03Delaware~30K2.24×
04Maryland~200K2.15×
05Washington, District of Columbia~30K1.80×
06New York~500K1.63×
07Virginia~200K1.59×
08Connecticut~70K1.38×
09West Virginia~30K1.15×
10Massachusetts~100K1.14×
11Ohio~200K1.10×
12New Hampshire~20K0.97×
13Illinois~200K0.94×
14Rhode Island~20K0.93×
15Vermont~8K0.92×
16North Carolina~100K0.85×
17Nebraska~20K0.85×
18Iowa~30K0.81×
19Oregon~50K0.80×
20Indiana~70K0.79×
21Hawaii~20K0.79×
22Maine~10K0.79×
23Texas~300K0.78×
24Georgia~100K0.78×
25South Carolina~60K0.77×
26Michigan~100K0.76×
27Florida~300K0.74×
28Washington~70K0.72×
29North Dakota~7K0.71×
30California~400K0.70×
31Alaska~8K0.70×
32Kentucky~40K0.69×
33South Dakota~8K0.69×
34Kansas~30K0.68×
35Minnesota~50K0.67×
36Colorado~50K0.66×
37Montana~9K0.66×
38Tennessee~70K0.65×
39Wisconsin~50K0.65×
40Missouri~50K0.63×
41Alabama~40K0.63×
42Mississippi~30K0.63×
43Idaho~20K0.63×
44Oklahoma~40K0.62×
45New Mexico~20K0.62×
46Arkansas~20K0.60×
47Arizona~60K0.59×
48Louisiana~40K0.59×
49Nevada~30K0.59×
50Utah~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Pennsylvania State University, United States
0.56×1.00×6.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pennsylvania State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pennsylvania State University audience
#·InterestCategoryAffinity×
01Jacksonville JaguarsSports10.67×
02Tampa Bay BuccaneersSports10.03×
03New York JetsSports9.76×
04Indianapolis ColtsSports9.71×
05Cincinnati BengalsSports9.62×
06AccuWeatherHome & Garden8.89×
07Miami DolphinsSports8.50×
08New York GiantsSports8.23×
09Arizona CardinalsSports8.17×
10Minnesota VikingsSports7.93×
11Buffalo BillsSports7.90×
12Los Angeles RamsSports7.72×
13Carolina PanthersSports7.72×
14Denver BroncosSports7.43×
15Cleveland BrownsSports7.42×
16Baltimore RavensSports7.31×
17Seattle SeahawksSports7.26×
18Detroit LionsSports6.65×
19Green Bay PackersSports6.32×
20Pittsburgh SteelersSports6.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pennsylvania State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pennsylvania State University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
Career OrientationPOWER1.37×
Early Adopter MentalityPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pennsylvania State University audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
CreativityOPEN0.82×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pennsylvania State University have in United States?

Pennsylvania State University has an estimated audience of 5,059,925 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of Pennsylvania State University fans?

48.5% of Pennsylvania State University fans are female, 51.5% are male, with an average age of 41.6 years.

03

Which brands do Pennsylvania State University fans like most?

Pennsylvania State University fans show strongest brand affinity for AccuWeather (8.89×), Buffalo Bills (7.9×), and Tampa Bay Buccaneers (10.03×) over the country average.

04

Where do Pennsylvania State University fans live in United States?

Pennsylvania State University fans in United States are most concentrated in Pennsylvania (reach ~1M), New York (reach ~500K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Pennsylvania State University fans also like?

Beyond Pennsylvania State University itself, the audience over-indexes on Buffalo Bills (7.9×), Tampa Bay Buccaneers (10.03×), Miami Dolphins (8.5×), and Denver Broncos (7.43×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pennsylvania State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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