A data profile of the people who buy, follow and care about Fabindia in India — modelled from more than twelve digital signal sources. Fabindia has an estimated audience of 6,538,336 people in India.
Fabindia has an estimated audience of 6,538,336 people in India. 46.3% are female, 53.7% are male, average age 31.3. Top brand affinities: Do it yourself (DIY), Embroidery, Chennai, Barbecue, Engagement ring.
Top brand affinities include Do it yourself (DIY), Embroidery, Chennai, with strongest over-indexing on Do it yourself (DIY) (1.9× the country average).
Demographically, the Fabindia audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Fabindia fan in India is balanced, around 31.3 years old, with strong Indulgence tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Fabindia profile in India.
46.3% are female, 53.7% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 31.3 |
| Estimated audience size | 6,538,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 33% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Fabindia audience comes from India.
| Country | Share |
|---|---|
| India | 99.7% |
| United States | 0.1% |
| Japan | 0.0% |
The strongest cross-interests of the Fabindia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 2.54× | ||
| 02 | Sewing machine | Home & Garden | 2.49× | ||
| 03 | Barbecue | Food & Beverages | 2.30× | ||
| 04 | Grilling | Food & Beverages | 2.30× | ||
| 05 | Microwave oven | Home & Garden | 2.30× | ||
| 06 | Soft drinks | Food & Beverages | 2.24× | ||
| 07 | Embroidery | Home & Garden | 2.22× | ||
| 08 | Wedding invitation | Home & Garden | 1.98× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.90× | ||
| 10 | Engagement ring | Fashion & Accessoires | 1.89× | ||
| 11 | True Detective | Movies & TV | 1.88× | ||
| 12 | Earring | Fashion & Accessoires | 1.83× | ||
| 13 | Handmade jewelry | Fashion & Accessoires | 1.83× | ||
| 14 | Skirt | Fashion & Accessoires | 1.78× | ||
| 15 | Party dress | Fashion & Accessoires | 1.77× | ||
| 16 | Pakistan national cricket team | Sports | 1.67× | ||
| 17 | Cash on delivery | Business & Career | 1.59× | ||
| 18 | England cricket team | Sports | 1.58× | ||
| 19 | Chennai | Travel & Leisure | 1.53× | ||
| 20 | Nutrient | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.83× | |
| Community Orientation | OPEN | 1.69× | |
| DIY Mentality | THRILL | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.86× | |
| Extroversion | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Fabindia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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