A data profile of the people who buy, follow and care about Publico in Spain — modelled from more than twelve digital signal sources. Publico has an estimated audience of 4,277,820 people in Spain.
Publico has an estimated audience of 4,277,820 people in Spain. 69.3% are female, 30.7% are male, average age 32.7. Top brand affinities: Voting, Job interview, Political science, Street art, Young-adult fiction.
Top brand affinities include Voting, Job interview, Political science, with strongest over-indexing on Voting (23.62× the country average).
Demographically, the Publico audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
The typical Publico fan in Spain is more female, around 32.7 years old, with strong Career Orientation tendencies and a notable affinity for Voting.
The key figures that characterise the Publico profile in Spain.
69.3% are female, 30.7% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 32.7 |
| Estimated audience size | 4,277,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 18% | |
| 30-39 | 28% | |
| 40-49 | 21% | |
| 50+ | 0% |
of the worldwide Publico audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 56.3% |
| Portugal | 33.7% |
| Brazil | 3.5% |
The strongest cross-interests of the Publico audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voting | Politics & Society | 23.62× | ||
| 02 | All-inclusive resort | Travel & Leisure | 5.15× | ||
| 03 | Job interview | Business & Career | 4.55× | ||
| 04 | Graphic novel | Literature | 4.51× | ||
| 05 | Young-adult fiction | Literature | 4.29× | ||
| 06 | Art dealer | Arts & Culture | 4.17× | ||
| 07 | Unique Gifts | Shopping | 3.81× | ||
| 08 | Political science | Business & Career | 3.00× | ||
| 09 | Parachuting | Sports | 2.94× | ||
| 10 | Street art | Arts & Culture | 2.85× | ||
| 11 | Max Mara | Fashion & Accessoires | 2.70× | ||
| 12 | Influencer marketing | Internet & Social Media | 2.69× | ||
| 13 | Exhibition | Arts & Culture | 2.61× | ||
| 14 | Live television | Movies & TV | 2.33× | ||
| 15 | Psychological thriller | Literature | 2.15× | ||
| 16 | Birdwatching | Pets & Animals | 2.08× | ||
| 17 | Human rights | Politics & Society | 2.08× | ||
| 18 | The Witcher | Games | 1.88× | ||
| 19 | Contemporary art gallery | Arts & Culture | 1.69× | ||
| 20 | Digital art | Arts & Culture | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 4.55× | |
| Urban Lifestyle | OPEN | 2.85× | |
| Risk Appetite | THRILL | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.39× | |
| Pet Ownership | JOY | 0.53× | |
| Sports Activity | POWER | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Publico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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