A data profile of the people who buy, follow and care about Fun in Austria — modelled from more than twelve digital signal sources. Fun has an estimated audience of 825,155 people in Austria.
The average Fun fan in Austria is 39.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), WhatsApp, with strongest over-indexing on Kronen Zeitung (1.68× the country average).
Demographically, the Fun audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Fun fan in Austria is more female, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Fun profile in Austria.
55.4% are female, 44.6% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 39.1 |
| Estimated audience size | 825,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Fun audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.7% |
| China | 5.1% |
| Japan | 4.8% |
Where the Fun audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.16× | |
| 02 | Tyrol | ~60K | 1.05× | |
| 03 | Upper Austria | ~100K | 1.03× | |
| 04 | Salzburg | ~60K | 1.00× | |
| 05 | Lower Austria | ~100K | 0.99× | |
| 06 | Carinthia (state) | ~40K | 0.99× | |
| 07 | Vorarlberg | ~30K | 0.98× | |
| 08 | Burgenland | ~20K | 0.98× | |
| 09 | Styria | ~90K | 0.93× |
The strongest cross-interests of the Fun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Secret Escapes | Travel & Leisure | 2.84× | ||
| 02 | Montenegro | Travel & Leisure | 2.73× | ||
| 03 | Politics | Politics & Society | 2.06× | ||
| 04 | Gambling | Games | 2.06× | ||
| 05 | Toys | Games | 1.94× | ||
| 06 | Hobby | Home & Garden | 1.90× | ||
| 07 | First-person shooter games | Games | 1.90× | ||
| 08 | Blues music | Music & Radio | 1.82× | ||
| 09 | Italian cuisine | Food & Beverages | 1.78× | ||
| 10 | Science fiction movies | Movies & TV | 1.78× | ||
| 11 | Internet & Social Media | 1.75× | |||
| 12 | Billa (supermarket) | Shopping | 1.73× | ||
| 13 | Distilled beverage | Food & Beverages | 1.69× | ||
| 14 | Bicycle | Cars & Mobility | 1.69× | ||
| 15 | Kronen Zeitung | News | 1.68× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.66× | ||
| 17 | Movie theater | Movies & TV | 1.62× | ||
| 18 | Instant messaging | Internet & Social Media | 1.61× | ||
| 19 | Hair products | Beauty & Wellness | 1.57× | ||
| 20 | Cineplexx Cinemas | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.24× | |
| Spirituality | BALANCE | 1.20× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.89× | |
| Creativity | OPEN | 0.91× |
Fun has an estimated audience of 825,155 people in Austria, concentrated in Vienna and Lower Austria.
55.4% of Fun fans are female, 44.6% are male, with an average age of 39.1 years.
Fun fans show strongest brand affinity for Kronen Zeitung (1.68×), Billa (supermarket) (1.73×), and WhatsApp (1.75×) over the country average.
Fun fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Fun itself, the audience over-indexes on Billa (supermarket) (1.73×), WhatsApp (1.75×), Politics (2.06×), and Hobby (1.9×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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