Rascasse Audience Intelligence

Cloud Audience in Germany

A data profile of the people who buy, follow and care about Cloud in Germany — modelled from more than twelve digital signal sources. Cloud has an estimated audience of 836,337 people in Germany.

#3508among Topic in Germany#367in Technology & Electronics

The average Cloud fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Drive, Office 365, Moodle, with strongest over-indexing on Google Drive (15.65× the country average).

Demographically, the Cloud audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Need for Security, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cloud fan in Germany is more female, around 37.2 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cloud profile in Germany.

Audience size
836K
in Germany
Gender
56.3%♀
43.7% male
Age
37.2
average years
Country rank
#7587
Topic in Germany
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cloud fans

56.3% are female, 43.7% are male, average age 37.2.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Cloud audience in Germany
MetricValue
Female56.3%
Male43.7%
Average age37.2
Estimated audience size836,337
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Cloud audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4922%
50+13%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Cloud audience comes from Germany.

Worldwide audience distribution share by country for Cloud
CountryShare
United States27.3%
United Kingdom6.0%
Taiwan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cloud audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cloud fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.14×
02Baden-Württemberg~100K1.12×
03Bayern~100K1.10×
04Berlin~40K1.07×
05Nordrhein-Westfalen~200K1.04×
06Bremen~7K1.03×
07Niedersachsen~80K1.02×
08Sachsen~40K1.02×
09Thüringen~20K1.00×
10Rheinland-Pfalz~40K0.97×
11Schleswig-Holstein~30K0.95×
12Brandenburg~20K0.95×
13Mecklenburg-Vorpommern~20K0.95×
14Saarland~10K0.95×
15Hamburg~20K0.89×
16Sachsen-Anhalt~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Cloud, Germany
0.87×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cloud audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cloud audience
#·InterestCategoryAffinity×
01WebExTechnology & Electronics26.73×
02USB Type-CTechnology & Electronics21.16×
03MoodleTechnology & Electronics20.00×
04CapacitorHome & Garden20.00×
05Office 365Technology & Electronics19.24×
06Google DriveTechnology & Electronics15.65×
07Advanced Micro DevicesTechnology & Electronics12.50×
08Mila KunisMovies & TV11.96×
09JIRATechnology & Electronics10.60×
10PhotocopierBusiness & Career10.46×
11Google ChromeInternet & Social Media5.81×
12Instant GamingGames4.54×
13Solar cellHome & Garden4.33×
14Backpacking (travel)Travel & Leisure2.93×
15TagesschauMovies & TV2.33×
16Wetter.comHome & Garden2.29×
17TransfermarktSports1.93×
18Do it yourself (DIY)Home & Garden1.80×
19NatureHome & Garden1.78×
20AirbnbTravel & Leisure1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cloud audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cloud audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.15×
Design AffinityPREMIUM1.77×
TravellingTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cloud audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.93×
IndulgenceJOY0.95×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cloud have in Germany?

Cloud has an estimated audience of 836,337 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cloud fans?

56.3% of Cloud fans are female, 43.7% are male, with an average age of 37.2 years.

03

Which brands do Cloud fans like most?

Cloud fans show strongest brand affinity for Google Drive (15.65×), Office 365 (19.24×), and Moodle (20×) over the country average.

04

Where do Cloud fans live in Germany?

Cloud fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cloud fans also like?

Beyond Cloud itself, the audience over-indexes on Office 365 (19.24×), Moodle (20×), WebEx (26.73×), and Mila Kunis (11.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Cloud audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cloud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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