Cloud Audience in Germany
Cloud has an estimated audience of 836,337 people in Germany. 56.3% are female, 43.7% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Calf raises, Unique Gifts, Touro College of Osteopathic Medicine, Este, Veneto.
The average Cloud fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Calf raises, Unique Gifts, with strongest over-indexing on Goes (1.6× the country average). Demographically, the Cloud audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Cloud fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 37.2 |
| Estimated audience size | 836,337 |
Audience persona
The typical Cloud fan in Germany is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 193,756 | 1.06× |
| Bayern | 153,255 | 1.14× |
| Baden-Württemberg | 130,201 | 1.14× |
| Niedersachsen | 82,195 | 1.01× |
| Hessen | 72,429 | 1.14× |
| Sachsen | 43,218 | 1.05× |
| Rheinland-Pfalz | 41,682 | 0.99× |
| Berlin | 40,643 | 1.09× |
| Schleswig-Holstein | 28,390 | 0.95× |
| Brandenburg | 24,546 | 0.95× |
| Thüringen | 20,440 | 0.96× |
| Sachsen-Anhalt | 18,936 | 0.87× |
| Hamburg | 15,907 | 0.84× |
| Mecklenburg-Vorpommern | 14,975 | 0.94× |
| Saarland | 9,538 | 0.93× |
| Bremen | 6,750 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.6× | Travel & Leisure |
| Calf raises | 12.01× | Sports |
| Unique Gifts | 1.54× | Shopping |
| Touro College of Osteopathic Medicine | 20× | Business & Career |
| Este, Veneto | 2.3× | Travel & Leisure |
| Home Delivery | 2.03× | Food & Beverages |
| Irish Ferries | 7.19× | Cars & Mobility |
| Hana, Hawaii | 8.29× | Travel & Leisure |
| Cachorro | 2.41× | Pets & Animals |
| KLIX (AM) | 1.58× | Music & Radio |
| Hypertext | 1.74× | Technology & Electronics |
| Wolverine (comics) | 3.08× | Literature |
| 12 Monkeys (TV series) | 3.28× | Movies & TV |
| Bank account | 1.53× | Business & Career |
| Janitor | 3.18× | Home & Garden |
| Erasmus+ | 3.37× | Business & Career |
| Mount Arafat | 5.27× | Travel & Leisure |
| Khouribga | 8.67× | Travel & Leisure |
| Jaspal | 9.58× | Fashion & Accessoires |
| Boogie-woogie (dance) | 3.1× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2 |
| DIY Mentality | THRILL | 1.73 |
| Pet Ownership | JOY | 1.71 |
| Sustainability | BALANCE | 1.64 |
| Need for Security | CONSERVATISM | 1.58 |
| Travelling | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 6.0% |
| Taiwan | 5.8% |
See Cloud audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cloud have in Germany?
Cloud has an estimated audience of 836,337 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cloud fans?
56.3% of Cloud fans are female, 43.7% are male, with an average age of 37.2 years.
Which brands do Cloud fans like most?
Cloud fans show strongest brand affinity for Goes (1.6×), Calf raises (12.01×), and Unique Gifts (1.54×) over the country average.
Where do Cloud fans live in Germany?
Cloud fans in Germany are most concentrated in Nordrhein-Westfalen (reach 193,756), Bayern (reach 153,255), and Baden-Württemberg (reach 130,201). These three regions account for the largest share of the active audience.
What other brands do Cloud fans also like?
Beyond Cloud itself, the audience over-indexes on Calf raises (12.01×), Unique Gifts (1.54×), Touro College of Osteopathic Medicine (20×), and Este, Veneto (2.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cloud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.