Cloud Audience in United States

Cloud logo

Cloud has an estimated audience of 7,764,111 people in United States. 58.5% are female, 41.5% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Scooby-Doo, Aaron Rodgers, Indeed.com, Google Maps, Do it yourself (DIY).

The average Cloud fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scooby-Doo, Aaron Rodgers, Indeed.com, with strongest over-indexing on Scooby-Doo (8.43× the country average). Demographically, the Cloud audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Cloud fans

Demographic split for Cloud audience in United States
MetricValue
Female58.5%
Male41.5%
Average age39.8
Estimated audience size7,764,111

Audience persona

The typical Cloud fan in United States is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Cloud in United States
RegionReachAffinity
California1,023,6461.2×
Texas806,0441.21×
Florida617,2511.17×
Michigan509,9582.51×
New York498,2031.15×
Georgia299,9691.25×
Illinois261,8711.01×
North Carolina256,2251.1×
Pennsylvania244,9740.94×
Virginia234,3721.24×
Ohio224,8290.94×
New Jersey200,0111.01×
Washington185,6861.19×
Massachusetts181,0821.18×
Arizona161,4731.02×
Tennessee149,8400.96×
Maryland141,9821.06×
Indiana139,8270.99×
Missouri119,0490.95×
Colorado116,4370.95×
South Carolina106,7130.91×
Minnesota100,7110.91×
Wisconsin96,7520.83×
Alabama96,7040.89×
Oklahoma96,2631.12×
Oregon95,4511.07×
Louisiana94,9330.95×
Kentucky91,2930.94×
Nevada73,1790.97×
Connecticut71,0100.91×
Utah70,5081.01×
Kansas64,2111.05×
Arkansas60,8500.95×
Mississippi58,2200.91×
Iowa56,2920.88×
Idaho34,6580.89×
New Mexico34,5280.89×
Nebraska34,1280.88×
Hawaii33,7431.01×
West Virginia30,7670.85×
New Hampshire26,5840.87×
Washington, District of Columbia24,8121.06×
Maine22,3050.8×
Rhode Island21,9210.89×
Montana17,0720.79×
Delaware15,8000.74×
South Dakota15,4230.86×
North Dakota15,2950.96×
Alaska12,6690.76×
Vermont9,5870.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cloud audience
BrandAffinityCategory
Scooby-Doo8.43×Movies & TV
Aaron Rodgers4.72×Sports
Indeed.com3.01×Business & Career
Google Maps2.66×Internet & Social Media
Do it yourself (DIY)2.16×Home & Garden
Superman1.52×Movies & TV
Tampa Bay Lightning7.16×Sports
Google Flights3.03×Travel & Leisure
Capital One2.1×Business & Career
Enterprise Rent-A-Car3.14×Cars & Mobility
Made in USA2.84×Business & Career
Minnesota Wild5.28×Sports
Standup paddleboarding4.13×Sports
Beetlejuice2.16×Movies & TV
Alpine skiing3.27×Sports
Texas Roadhouse1.72×Food & Beverages
FIFA World Cup1.71×Sports
Harry Potter1.53×Movies & TV
Local food2.13×Food & Beverages
Dollar General1.6×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cloud audience
TraitClusterScore
Design AffinityPREMIUM1.74
Luxury OrientationPREMIUM1.73
SustainabilityBALANCE1.69
Sports ActivityPOWER1.62
Early Adopter MentalityPOWER1.58
TravellingTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Cloud
CountryShare
United States27.3%
United Kingdom6.0%
Taiwan5.8%

See Cloud audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Cloud have in United States?

Cloud has an estimated audience of 7,764,111 people in United States, concentrated in California and Texas.

What is the gender split and age of Cloud fans?

58.5% of Cloud fans are female, 41.5% are male, with an average age of 39.8 years.

Which brands do Cloud fans like most?

Cloud fans show strongest brand affinity for Scooby-Doo (8.43×), Aaron Rodgers (4.72×), and Indeed.com (3.01×) over the country average.

Where do Cloud fans live in United States?

Cloud fans in United States are most concentrated in California (reach 1,023,646), Texas (reach 806,044), and Florida (reach 617,251). These three regions account for the largest share of the active audience.

What other brands do Cloud fans also like?

Beyond Cloud itself, the audience over-indexes on Aaron Rodgers (4.72×), Indeed.com (3.01×), Google Maps (2.66×), and Do it yourself (DIY) (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cloud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.