High-definition video Audience in Germany
A data profile of the people who buy, follow and care about High-definition video in Germany — modelled from more than twelve digital signal sources. High-definition video has an estimated audience of 253,611 people in Germany.
The average High-definition video fan in Germany is 39.8 years old, more male, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Google Drive, Office 365, Daniel Day-Lewis, with strongest over-indexing on Google Drive (46.25× the country average).
Demographically, the High-definition video audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical High-definition video fan in Germany is more male, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Google Drive.
At a glance
The key figures that characterise the High-definition video profile in Germany.
Search interest · 12-month trend
Demographics of High-definition video fans
28.4% are female, 71.6% are male, average age 39.8.
Gender split
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 39.8 |
| Estimated audience size | 253,611 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide High-definition video audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.7% |
| United Kingdom | 5.3% |
| China | 4.7% |
Geography
Where the High-definition video audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~60K | 3.18× | |
| 02 | Rheinland-Pfalz | ~10K | 1.10× | |
| 03 | Bayern | ~40K | 1.07× | |
| 04 | Bremen | ~2K | 1.03× | |
| 05 | Nordrhein-Westfalen | ~60K | 1.02× | |
| 06 | Saarland | ~3K | 0.99× | |
| 07 | Thüringen | ~6K | 0.97× | |
| 08 | Sachsen-Anhalt | ~6K | 0.96× | |
| 09 | Mecklenburg-Vorpommern | ~5K | 0.96× | |
| 10 | Schleswig-Holstein | ~8K | 0.93× | |
| 11 | Brandenburg | ~7K | 0.93× | |
| 12 | Berlin | ~10K | 0.91× | |
| 13 | Hamburg | ~5K | 0.91× | |
| 14 | Sachsen | ~10K | 0.90× | |
| 15 | Baden-Württemberg | ~30K | 0.85× | |
| 16 | Niedersachsen | ~20K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the High-definition video audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Drive | Technology & Electronics | 46.25× | ||
| 02 | Office 365 | Technology & Electronics | 23.11× | ||
| 03 | Daniel Day-Lewis | Movies & TV | 20.00× | ||
| 04 | Rick Astley | Music & Radio | 20.00× | ||
| 05 | Crunch Fitness | Sports | 16.85× | ||
| 06 | Daytona International Speedway | Sports | 16.66× | ||
| 07 | Alienware | Technology & Electronics | 15.84× | ||
| 08 | Photocopier | Business & Career | 14.98× | ||
| 09 | WebEx | Technology & Electronics | 14.48× | ||
| 10 | Proton (automobile) | Cars & Mobility | 14.28× | ||
| 11 | Multiplayer online battle arena | Games | 13.23× | ||
| 12 | Advanced Micro Devices | Technology & Electronics | 8.45× | ||
| 13 | Google Chrome | Internet & Social Media | 6.29× | ||
| 14 | Ornamental plant | Home & Garden | 5.98× | ||
| 15 | Steam | Games | 5.73× | ||
| 16 | Google Docs | Internet & Social Media | 5.51× | ||
| 17 | High-definition television | Technology & Electronics | 5.24× | ||
| 18 | Real-time strategy | Games | 4.99× | ||
| 19 | Google Maps | Internet & Social Media | 4.16× | ||
| 20 | Tagesschau | Movies & TV | 2.01× |
Personality of the High-definition video audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.94× | |
| Career Orientation | POWER | 1.56× | |
| Spirituality | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.78× | |
| Creativity | OPEN | 0.80× | |
| DIY Mentality | THRILL | 0.80× |
Frequently asked questions
How many fans does High-definition video have in Germany?
High-definition video has an estimated audience of 253,611 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of High-definition video fans?
28.4% of High-definition video fans are female, 71.6% are male, with an average age of 39.8 years.
Which brands do High-definition video fans like most?
High-definition video fans show strongest brand affinity for Google Drive (46.25×), Office 365 (23.11×), and Daniel Day-Lewis (20×) over the country average.
Where do High-definition video fans live in Germany?
High-definition video fans in Germany are most concentrated in Hessen (reach ~60K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do High-definition video fans also like?
Beyond High-definition video itself, the audience over-indexes on Office 365 (23.11×), Daniel Day-Lewis (20×), Google Maps (4.16×), and Ornamental plant (5.98×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See High-definition video audiences in other countries
- High-definition video — United States
- High-definition video — United Kingdom
- High-definition video — France
- High-definition video — Italy
- High-definition video — Spain
- High-definition video — Brazil
- High-definition video — Japan
- High-definition video — South Korea
- High-definition video — India
- High-definition video — Canada
- High-definition video — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for High-definition video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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