High-definition video Audience in United States
High-definition video has an estimated audience of 3,891,334 people in United States. 38.3% are female, 61.7% are male, average age 42.2. Top brand affinities: Mathcore, Google Home, Cassoulet, The Historian, Minnesota.
Top brand affinities include Mathcore, Google Home, Cassoulet, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the High-definition video audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Indulgence.
Category: Movies & TV · Type: Topic
Demographics of High-definition video fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 42.2 |
| Estimated audience size | 3,891,334 |
Audience persona
The typical High-definition video fan in United States is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Mathcore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.64× | Technology & Electronics |
| Cassoulet | 13.68× | Food & Beverages |
| The Historian | 16.48× | Literature |
| Minnesota | 1.55× | Travel & Leisure |
| Eurail | 16.57× | Cars & Mobility |
| Parral, Chihuahua | 9.05× | Travel & Leisure |
| Northrop Grumman | 2.87× | Business & Career |
| Evan Tanner | 16.6× | Sports |
| Mie goreng | 16.07× | Food & Beverages |
| Étouffée | 10.31× | Food & Beverages |
| Glasgow, Kentucky | 11.23× | Travel & Leisure |
| charvel guitars | 12.76× | Music & Radio |
| El Hijo del Santo | 12.68× | Sports |
| Holly Hagan | 17.22× | Movies & TV |
| Atkins diet | 1.96× | Health |
| Hatch, New Mexico | 6.06× | Travel & Leisure |
| Dan Hardy | 11.49× | Sports |
| Guayas Province | 12.25× | Travel & Leisure |
| Ghar (film) | 16.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.46 |
| Indulgence | JOY | 1.41 |
| Quality Awareness | PREMIUM | 1.35 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Risk Appetite | THRILL | 1.31 |
| Family Orientation | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| United Kingdom | 5.3% |
| China | 4.7% |
See High-definition video audiences in other countries
More Movies & TV audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for High-definition video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.