Rascasse Audience Intelligence

High-definition video Audience in United States

A data profile of the people who buy, follow and care about High-definition video in United States — modelled from more than twelve digital signal sources. High-definition video has an estimated audience of 3,891,334 people in United States.

#4376among Topic in United States#924in Movies & TV

The average High-definition video fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Digital photography, Home automation, Surround sound, with strongest over-indexing on Digital photography (2.47× the country average).

Demographically, the High-definition video audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical High-definition video fan in United States is more male, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Digital photography.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High-definition video profile in United States.

Audience size
3.9M
in United States
Gender
38.3%♀
61.7% male
Age
42.2
average years
Country rank
#8210
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High-definition video fans

38.3% are female, 61.7% are male, average age 42.2.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for High-definition video audience in United States
MetricValue
Female38.3%
Male61.7%
Average age42.2
Estimated audience size3,891,334
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the High-definition video audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

23.7%

of the worldwide High-definition video audience comes from United States.

Worldwide audience distribution share by country for High-definition video
CountryShare
United States23.7%
United Kingdom5.3%
China4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High-definition video audience in United States is strongest.

Fig. 05

Top regions by affinity

High-definition video fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K2.82×
02California~700K1.64×
03Oklahoma~50K1.22×
04New York~300K1.21×
05South Carolina~70K1.21×
06Tennessee~90K1.18×
07South Dakota~10K1.17×
08Mississippi~40K1.16×
09Florida~300K1.15×
10Kentucky~60K1.13×
11Arkansas~40K1.13×
12Alabama~60K1.12×
13Arizona~80K1.07×
14Missouri~70K1.05×
15New Mexico~20K1.03×
16Indiana~70K1.01×
17Kansas~30K1.01×
18Georgia~100K1.00×
19Montana~10K1.00×
20North Carolina~100K0.99×
21Idaho~20K0.98×
22North Dakota~8K0.98×
23Nevada~40K0.97×
24Alaska~8K0.97×
25Texas~300K0.96×
26West Virginia~20K0.95×
27Vermont~6K0.95×
28Nebraska~20K0.94×
29Delaware~10K0.94×
30Connecticut~40K0.93×
31Rhode Island~10K0.93×
32Illinois~100K0.91×
33Iowa~30K0.91×
34New Hampshire~10K0.91×
35New Jersey~90K0.90×
36Virginia~90K0.90×
37Maine~10K0.90×
38Washington, District of Columbia~10K0.90×
39Ohio~100K0.89×
40Oregon~40K0.89×
41Utah~30K0.88×
42Hawaii~10K0.88×
43Wisconsin~50K0.87×
44Pennsylvania~100K0.85×
45Minnesota~50K0.85×
46Washington~70K0.84×
47Maryland~60K0.83×
48Michigan~80K0.82×
49Colorado~50K0.81×
50Massachusetts~60K0.77×
Fig. 06

Affinity by region

Affinity by region — High-definition video, United States
0.77×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High-definition video audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High-definition video audience
#·InterestCategoryAffinity×
01Surround soundTechnology & Electronics5.54×
02Big 5 Sporting GoodsSports4.83×
03Battery chargerHome & Garden3.67×
04Home automationTechnology & Electronics3.18×
05Privacy policyTechnology & Electronics2.78×
06Information securityBusiness & Career2.72×
07Digital photographyBusiness & Career2.47×
08QVCMovies & TV2.38×
09Massively multiplayer online gamesGames2.22×
10Sustainable energyHome & Garden2.10×
11Real propertyHome & Garden1.90×
12Renewable energyBusiness & Career1.82×
13Made in USABusiness & Career1.78×
14Public transportCars & Mobility1.77×
15Solar energyHome & Garden1.73×
16MenardsHome & Garden1.71×
17InnovationBusiness & Career1.67×
18Discount TireShopping1.66×
19The UPS StoreShopping1.60×
20United Parcel ServiceBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High-definition video audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by High-definition video audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.80×
Need for SecurityCONSERVATISM1.69×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by High-definition video audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.60×
TraditionCONSERVATISM0.77×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does High-definition video have in United States?

High-definition video has an estimated audience of 3,891,334 people in United States, concentrated in California and Texas.

02

What is the gender split and age of High-definition video fans?

38.3% of High-definition video fans are female, 61.7% are male, with an average age of 42.2 years.

03

Which brands do High-definition video fans like most?

High-definition video fans show strongest brand affinity for Digital photography (2.47×), Home automation (3.18×), and Surround sound (5.54×) over the country average.

04

Where do High-definition video fans live in United States?

High-definition video fans in United States are most concentrated in California (reach ~700K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do High-definition video fans also like?

Beyond High-definition video itself, the audience over-indexes on Home automation (3.18×), Surround sound (5.54×), The UPS Store (1.6×), and Real property (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See High-definition video audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for High-definition video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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