A data profile of the people who buy, follow and care about Intelligence in Brazil — modelled from more than twelve digital signal sources. Intelligence has an estimated audience of 4,744,665 people in Brazil.
Intelligence has an estimated audience of 4,744,665 people in Brazil. 66.1% are female, 33.9% are male, average age 36.7. Top brand affinities: Seleção Brasileira, GitHub, Rick and Morty, Linux, Borussia Dortmund.
Top brand affinities include Seleção Brasileira, GitHub, Rick and Morty, with strongest over-indexing on Seleção Brasileira (1.85× the country average).
Demographically, the Intelligence audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Intelligence fan in Brazil is more female, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Intelligence profile in Brazil.
66.1% are female, 33.9% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 36.7 |
| Estimated audience size | 4,744,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Intelligence audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.3% |
| Italy | 4.4% |
The strongest cross-interests of the Intelligence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GitHub | Internet & Social Media | 3.83× | ||
| 02 | Rick and Morty | Movies & TV | 3.83× | ||
| 03 | Borussia Dortmund | Sports | 3.83× | ||
| 04 | Toy Story (franchise) | Movies & TV | 3.83× | ||
| 05 | Germany | Travel & Leisure | 3.83× | ||
| 06 | Arrow | Movies & TV | 3.83× | ||
| 07 | Philippe Coutinho | Sports | 3.83× | ||
| 08 | Sodiê Doces | Food & Beverages | 3.83× | ||
| 09 | Linux | Technology & Electronics | 3.14× | ||
| 10 | Campeonato Carioca | Sports | 2.87× | ||
| 11 | Spanish language | Politics & Society | 2.22× | ||
| 12 | Khan Academy | Business & Career | 1.95× | ||
| 13 | Seleção Brasileira | Sports | 1.85× | ||
| 14 | Michael Jackson | Music & Radio | 1.80× | ||
| 15 | BTS | Music & Radio | 1.75× | ||
| 16 | Wikipedia | Internet & Social Media | 1.73× | ||
| 17 | Telegram | Internet & Social Media | 1.64× | ||
| 18 | Steam | Games | 1.61× | ||
| 19 | Dafiti | Fashion & Accessoires | 1.57× | ||
| 20 | Soul music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.53× | |
| Individualism | JOY | 1.42× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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