Rascasse Audience Intelligence

Intelligence Audience in United States

A data profile of the people who buy, follow and care about Intelligence in United States — modelled from more than twelve digital signal sources. Intelligence has an estimated audience of 17,020,614 people in United States.

#1373among Topic in United States#77in Health

The average Intelligence fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Genetics, Tradition, with strongest over-indexing on Britney Spears (2.31× the country average).

Demographically, the Intelligence audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Intelligence fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Britney Spears.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Intelligence profile in United States.

Audience size
17M
in United States
Gender
61.4%♀
38.6% male
Age
41.5
average years
Country rank
#2008
Topic in United States
Fig. 01

Search interest · 12-month trend

+85%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Intelligence fans

61.4% are female, 38.6% are male, average age 41.5.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Intelligence audience in United States
MetricValue
Female61.4%
Male38.6%
Average age41.5
Estimated audience size17,020,614
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Intelligence audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Intelligence audience comes from United States.

Worldwide audience distribution share by country for Intelligence
CountryShare
United States22.7%
Brazil6.3%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Intelligence audience in United States is strongest.

Fig. 05

Top regions by affinity

Intelligence fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~500K1.17×
02Maryland~300K1.17×
03Georgia~600K1.15×
04Oklahoma~200K1.13×
05Texas~1.5M1.12×
06Arkansas~200K1.12×
07California~2M1.10×
08Louisiana~200K1.09×
09Hawaii~80K1.09×
10Washington, District of Columbia~60K1.08×
11North Carolina~500K1.07×
12Pennsylvania~600K1.05×
13Arizona~400K1.05×
14Indiana~300K1.05×
15Missouri~300K1.05×
16South Carolina~300K1.05×
17Kansas~100K1.05×
18Washington~400K1.04×
19Mississippi~100K1.03×
20Alaska~40K1.03×
21Alabama~200K1.02×
22Kentucky~200K1.02×
23Oregon~200K1.02×
24Montana~50K1.02×
25New Mexico~90K1.01×
26West Virginia~80K1.01×
27Utah~200K1.00×
28Idaho~80K0.99×
29Florida~1M0.98×
30Nevada~200K0.98×
31Illinois~500K0.97×
32Colorado~300K0.97×
33North Dakota~30K0.97×
34South Dakota~40K0.96×
35Ohio~500K0.95×
36Michigan~400K0.95×
37Nebraska~80K0.95×
38New Jersey~400K0.94×
39Delaware~40K0.94×
40Tennessee~300K0.93×
41Wisconsin~200K0.93×
42New York~900K0.92×
43Maine~60K0.92×
44Connecticut~200K0.91×
45Rhode Island~50K0.91×
46Minnesota~200K0.90×
47Iowa~100K0.90×
48Vermont~30K0.90×
49Massachusetts~300K0.89×
50New Hampshire~60K0.88×
Fig. 06

Affinity by region

Affinity by region — Intelligence, United States
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Intelligence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Intelligence audience
#·InterestCategoryAffinity×
01El Pollo LocoFood & Beverages3.21×
02Non-alcoholic beverageFood & Beverages2.51×
03Web serverTechnology & Electronics2.49×
04Britney SpearsMusic & Radio2.31×
05Microwave ovenHome & Garden1.95×
06Drudge ReportSports1.91×
07GeneticsKids & Family1.89×
08New York PostNews1.88×
09InnovationBusiness & Career1.78×
10Real propertyHome & Garden1.72×
11WhataburgerFood & Beverages1.72×
12Rail transportTravel & Leisure1.70×
13Ace HardwareHome & Garden1.66×
14LinuxTechnology & Electronics1.66×
15Charitable organizationPolitics & Society1.62×
16Made in USABusiness & Career1.59×
17TraditionPolitics & Society1.56×
18DentistryBusiness & Career1.55×
19PharmacyBusiness & Career1.53×
20WingstopFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Intelligence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Intelligence audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Community OrientationOPEN1.46×
IndividualismJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Intelligence audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Intelligence have in United States?

Intelligence has an estimated audience of 17,020,614 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Intelligence fans?

61.4% of Intelligence fans are female, 38.6% are male, with an average age of 41.5 years.

03

Which brands do Intelligence fans like most?

Intelligence fans show strongest brand affinity for Britney Spears (2.31×), Genetics (1.89×), and Tradition (1.56×) over the country average.

04

Where do Intelligence fans live in United States?

Intelligence fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Intelligence fans also like?

Beyond Intelligence itself, the audience over-indexes on Genetics (1.89×), Tradition (1.56×), Non-alcoholic beverage (2.51×), and Wingstop (1.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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