Intelligence Audience in United States
Intelligence has an estimated audience of 17,020,614 people in United States. 61.4% are female, 38.6% are male, average age 41.5. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Dentistry, Livemusic.
Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (23.08× the country average). Demographically, the Intelligence audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Individualism.
Category: Health · Type: Topic
Demographics of Intelligence fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 41.5 |
| Estimated audience size | 17,020,614 |
Audience persona
The typical Intelligence fan in United States is more female, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 23.08× | Cars & Mobility |
| Honda HR-V | 15.38× | Cars & Mobility |
| Pre-school playgroup | 16.33× | Kids & Family |
| Dentistry | 2.45× | Business & Career |
| Livemusic | 2.27× | Music & Radio |
| Jeep Grand Cherokee | 4.62× | Cars & Mobility |
| Wingstop | 1.98× | Food & Beverages |
| Dollar General | 1.56× | Shopping |
| Singer-songwriter | 1.59× | Music & Radio |
| Made in USA | 2.25× | Business & Career |
| Genetics | 1.76× | Kids & Family |
| Real property | 1.88× | Home & Garden |
| Hormone | 2.78× | Health |
| J. C. Penney | 1.67× | Shopping |
| Houston Astros | 2.61× | Sports |
| Non-fiction books | 2.29× | Literature |
| Five Below | 1.64× | Shopping |
| El Pollo Loco | 3.63× | Food & Beverages |
| Diabetes mellitus awareness | 1.86× | Health |
| Whataburger | 1.66× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.21 |
| Individualism | JOY | 1.21 |
| Need for Security | CONSERVATISM | 1.21 |
| Convenience Orientation | PREMIUM | 1.17 |
| Patriotism | CONSERVATISM | 1.16 |
| Mindfulness | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.3% |
| Italy | 4.4% |
See Intelligence audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.