Intelligence Audience in Germany
Intelligence has an estimated audience of 1,443,124 people in Germany. 59.2% are female, 40.8% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), KLIX (AM), Israel, Este, Veneto, Google Home.
The average Intelligence fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), KLIX (AM), Israel, with strongest over-indexing on Icon (magazine) (8.59× the country average). Demographically, the Intelligence audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Intelligence fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 39.0 |
| Estimated audience size | 1,443,124 |
Audience persona
The typical Intelligence fan in Germany is more female, around 39.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 337,728 | 1.07× |
| Bayern | 270,700 | 1.17× |
| Baden-Württemberg | 206,947 | 1.05× |
| Hessen | 187,737 | 1.71× |
| Niedersachsen | 118,671 | 0.85× |
| Berlin | 118,300 | 1.83× |
| Rheinland-Pfalz | 72,984 | 1.01× |
| Sachsen | 55,421 | 0.78× |
| Schleswig-Holstein | 45,864 | 0.89× |
| Hamburg | 40,675 | 1.25× |
| Brandenburg | 32,540 | 0.73× |
| Thüringen | 23,539 | 0.64× |
| Sachsen-Anhalt | 21,208 | 0.57× |
| Mecklenburg-Vorpommern | 16,895 | 0.61× |
| Bremen | 13,548 | 1.1× |
| Saarland | 13,433 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 8.59× | Arts & Culture |
| KLIX (AM) | 7.25× | Music & Radio |
| Israel | 3.33× | Travel & Leisure |
| Este, Veneto | 3.07× | Travel & Leisure |
| Google Home | 5.96× | Technology & Electronics |
| Irish Ferries | 8.59× | Cars & Mobility |
| Esra Erol | 4.25× | Movies & TV |
| Celtic mythology | 4× | Arts & Culture |
| N'Golo Kanté | 3.69× | Sports |
| Home Delivery | 1.8× | Food & Beverages |
| The Journey (1959 film) | 8.59× | Movies & TV |
| Kodi (software) | 1.66× | Technology & Electronics |
| Golem | 1.69× | Technology & Electronics |
| JibJab | 6.87× | Internet & Social Media |
| Solo climbing | 2.06× | Sports |
| Samanyolu Haber | 2.28× | Movies & TV |
| Mülheim | 1.8× | Travel & Leisure |
| The Hooters | 4.44× | Music & Radio |
| Scratching post | 2.94× | Pets & Animals |
| Kyokushin | 4.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.84 |
| Indulgence | JOY | 1.36 |
| Need for Security | CONSERVATISM | 1.36 |
| Pet Ownership | JOY | 1.35 |
| Mindfulness | BALANCE | 1.34 |
| DIY Mentality | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.3% |
| Italy | 4.4% |
See Intelligence audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Intelligence have in Germany?
Intelligence has an estimated audience of 1,443,124 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Intelligence fans?
59.2% of Intelligence fans are female, 40.8% are male, with an average age of 39.0 years.
Which brands do Intelligence fans like most?
Intelligence fans show strongest brand affinity for Icon (magazine) (8.59×), KLIX (AM) (7.25×), and Israel (3.33×) over the country average.
Where do Intelligence fans live in Germany?
Intelligence fans in Germany are most concentrated in Nordrhein-Westfalen (reach 337,728), Bayern (reach 270,700), and Baden-Württemberg (reach 206,947). These three regions account for the largest share of the active audience.
What other brands do Intelligence fans also like?
Beyond Intelligence itself, the audience over-indexes on KLIX (AM) (7.25×), Israel (3.33×), Este, Veneto (3.07×), and Google Home (5.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.