Building automation Audience in United States

Building automation has an estimated audience of 1,562,456 people in United States. 44.7% are female, 55.3% are male, average age 44.0. Top regions: California, Texas, New York. Top brand affinities: PSV Eindhoven, Noah Cyrus, MSN, Kia Sportage, Roche Bobois.

The average Building automation fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include PSV Eindhoven, Noah Cyrus, MSN, with strongest over-indexing on PSV Eindhoven (64.58× the country average). Demographically, the Building automation audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Building automation fans

Demographic split for Building automation audience in United States
MetricValue
Female44.7%
Male55.3%
Average age44.0
Estimated audience size1,562,456

Audience persona

The typical Building automation fan in United States is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Building automation in United States
RegionReachAffinity
California122,0220.71×
Texas109,0360.81×
New York83,2880.95×
Pennsylvania59,1681.12×
Florida57,3630.54×
Illinois41,5020.8×
Massachusetts38,9111.26×
Georgia37,7810.78×
North Carolina33,7370.72×
Virginia29,6430.78×
New Hampshire26,0944.24×
Ohio26,0130.54×
Wisconsin23,6111×
New Jersey23,5390.59×
Washington21,7710.69×
Maryland20,6460.77×
Minnesota20,6160.92×
Colorado20,3250.83×
Michigan19,4220.48×
Missouri15,8690.63×
Kentucky15,7440.8×
Arizona15,5030.49×
Oklahoma15,3310.88×
Indiana14,6300.51×
Tennessee13,3090.42×
Louisiana11,5970.58×
Mississippi11,5080.89×
Iowa9,9970.78×
Oregon9,5050.53×
Alaska9,4812.84×
Alabama8,8900.41×
Idaho8,7731.12×
Kansas8,1900.67×
Arkansas8,1790.64×
West Virginia7,6011.04×
Delaware7,2211.68×
South Carolina7,2070.31×
Connecticut7,1440.46×
Hawaii6,7051×
Montana6,6121.53×
Nevada6,5870.44×
South Dakota6,5261.81×
Utah6,4650.46×
North Dakota6,3541.98×
Wyoming6,1482.65×
Nebraska6,1320.78×
New Mexico6,1000.78×
Rhode Island6,0471.22×
Maine6,0441.08×
Vermont5,9482.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Building automation audience
BrandAffinityCategory
PSV Eindhoven64.58×Sports
Noah Cyrus29.94×Music & Radio
MSN3.05×News
Kia Sportage15.81×Cars & Mobility
Roche Bobois20×Home & Garden
Staples (Canada)3.85×Business & Career
Planet Fitness2.74×Sports
Do it yourself (DIY)2.09×Home & Garden
Internet of Things12.53×Business & Career
Lowe's2.15×Shopping
Best Buy2.36×Shopping
Fox News Channel1.68×Movies & TV
Family1.51×Kids & Family
Diaper bag3.67×Kids & Family
Cigna7.42×Business & Career
Great Clips3.32×Beauty & Wellness
Ford EcoSport13.91×Cars & Mobility
Hobby Lobby1.94×Home & Garden
United States Postal Service1.96×Business & Career
Hardware store2.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Building automation audience
TraitClusterScore
Need for SecurityCONSERVATISM2.56
DIY MentalityTHRILL2.24
Career OrientationPOWER1.84
Convenience OrientationPREMIUM1.81
Risk AppetiteTHRILL1.75
PatriotismCONSERVATISM1.71

Worldwide distribution

Worldwide audience distribution share by country for Building automation
CountryShare
United States24.4%
Germany12.2%
Italy10.4%

See Building automation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Building automation have in United States?

Building automation has an estimated audience of 1,562,456 people in United States, concentrated in California and Texas.

What is the gender split and age of Building automation fans?

44.7% of Building automation fans are female, 55.3% are male, with an average age of 44.0 years.

Which brands do Building automation fans like most?

Building automation fans show strongest brand affinity for PSV Eindhoven (64.58×), Noah Cyrus (29.94×), and MSN (3.05×) over the country average.

Where do Building automation fans live in United States?

Building automation fans in United States are most concentrated in California (reach 122,022), Texas (reach 109,036), and New York (reach 83,288). These three regions account for the largest share of the active audience.

What other brands do Building automation fans also like?

Beyond Building automation itself, the audience over-indexes on Noah Cyrus (29.94×), MSN (3.05×), Kia Sportage (15.81×), and Roche Bobois (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Building automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.