Rascasse Audience Intelligence

Building automation Audience in United States

A data profile of the people who buy, follow and care about Building automation in United States — modelled from more than twelve digital signal sources. Building automation has an estimated audience of 1,562,456 people in United States.

#7139among Topic in United States#1213in Business & Career

The average Building automation fan in United States is 44.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Home automation, Discount stores, Mortgage loans, with strongest over-indexing on Home automation (6.67× the country average).

Demographically, the Building automation audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Building automation fan in United States is more male, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Home automation.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Building automation profile in United States.

Audience size
1.6M
in United States
Gender
44.7%♀
55.3% male
Age
44.0
average years
Country rank
#17222
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Building automation fans

44.7% are female, 55.3% are male, average age 44.0.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Building automation audience in United States
MetricValue
Female44.7%
Male55.3%
Average age44.0
Estimated audience size1,562,456
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Building automation audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3921%
40-4923%
50+31%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Building automation audience comes from United States.

Worldwide audience distribution share by country for Building automation
CountryShare
United States24.4%
Germany12.2%
Italy10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Building automation audience in United States is strongest.

Fig. 05

Top regions by affinity

Building automation fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~10K2.05×
02Alaska~5K1.41×
03Vermont~3K1.22×
04Delaware~5K1.15×
05Montana~5K1.13×
06South Dakota~4K1.13×
07North Dakota~4K1.13×
08Massachusetts~30K1.07×
09Rhode Island~5K1.07×
10Mississippi~10K1.04×
11Maine~6K1.04×
12Idaho~8K1.02×
13West Virginia~7K1.02×
14Hawaii~7K1.01×
15Pennsylvania~50K1.00×
16Washington, District of Columbia~5K1.00×
17Oregon~20K0.99×
18Virginia~40K0.98×
19Nebraska~8K0.98×
20Wisconsin~20K0.97×
21New Mexico~8K0.97×
22Georgia~50K0.96×
23Oklahoma~20K0.95×
24Arkansas~10K0.95×
25Minnesota~20K0.94×
26Iowa~10K0.94×
27Kansas~10K0.94×
28Colorado~20K0.93×
29Alabama~20K0.92×
30Kentucky~20K0.92×
31Maryland~20K0.91×
32Connecticut~10K0.91×
33Louisiana~20K0.90×
34Nevada~10K0.90×
35Utah~10K0.90×
36New York~80K0.87×
37Illinois~50K0.87×
38South Carolina~20K0.87×
39North Carolina~40K0.86×
40Missouri~20K0.86×
41Texas~100K0.85×
42New Jersey~30K0.84×
43Tennessee~30K0.84×
44Indiana~20K0.84×
45Ohio~40K0.83×
46Arizona~30K0.83×
47Washington~30K0.83×
48Michigan~30K0.79×
49California~100K0.77×
50Florida~70K0.71×
Fig. 06

Affinity by region

Affinity by region — Building automation, United States
0.71×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Building automation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Building automation audience
#·InterestCategoryAffinity×
01Ford EcoSportCars & Mobility18.58×
02Roche BoboisHome & Garden18.51×
03Internet of ThingsBusiness & Career13.27×
04Home automationTechnology & Electronics6.67×
05Web serverTechnology & Electronics6.07×
06Weather forecastingHome & Garden5.65×
07Sustainable energyHome & Garden4.92×
08QVCMovies & TV4.86×
09Information securityBusiness & Career4.70×
10Renewable energyBusiness & Career4.42×
11Mineral waterFood & Beverages4.42×
12Discount storesShopping3.76×
13Solar energyHome & Garden3.54×
14FedExBusiness & Career3.35×
15Mortgage loansBusiness & Career3.17×
16Hardware storeHome & Garden3.02×
17Shopping mallsShopping2.54×
18PinterestInternet & Social Media2.18×
19AirbnbTravel & Leisure2.05×
20FurnitureHome & Garden1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Building automation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Building automation audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.87×
Need for SecurityCONSERVATISM2.69×
PatriotismCONSERVATISM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Building automation audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Healthy LifestyleBALANCE0.77×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Building automation have in United States?

Building automation has an estimated audience of 1,562,456 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Building automation fans?

44.7% of Building automation fans are female, 55.3% are male, with an average age of 44.0 years.

03

Which brands do Building automation fans like most?

Building automation fans show strongest brand affinity for Home automation (6.67×), Discount stores (3.76×), and Mortgage loans (3.17×) over the country average.

04

Where do Building automation fans live in United States?

Building automation fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Building automation fans also like?

Beyond Building automation itself, the audience over-indexes on Discount stores (3.76×), Mortgage loans (3.17×), Weather forecasting (5.65×), and Ford EcoSport (18.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Building automation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Building automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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