Radio broadcasting Audience in Italy
Radio broadcasting has an estimated audience of 9,565,811 people in Italy. 46.1% are female, 53.9% are male, average age 43.9. Top regions: Lombardy, Campania, Sicilia.
The average Radio broadcasting fan in Italy is 43.9 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Sicilia. Demographically, the Radio broadcasting audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Indulgence.
Category: Music & Radio · Type: Topic
Demographics of Radio broadcasting fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 43.9 |
| Estimated audience size | 9,565,811 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 574,857 | 0.34× |
| Campania | 537,732 | 0.5× |
| Sicilia | 525,671 | 0.63× |
| Piedmont | 524,178 | 0.74× |
| Puglia | 509,454 | 0.77× |
| Tuscany | 399,973 | 0.63× |
| Veneto | 389,115 | 0.51× |
| Lazio | 387,153 | 0.33× |
| Emilia-Romagna | 379,871 | 0.49× |
| Marche | 371,780 | 1.56× |
| Liguria | 329,611 | 1.23× |
| Friuli-Venezia Giulia | 310,589 | 1.72× |
| Sardinia | 269,522 | 1× |
| Basilicata | 267,563 | 3.06× |
| Umbria | 223,362 | 1.44× |
| Abruzzo | 206,143 | 0.98× |
| Trentino-Alto Adige/Südtirol | 154,161 | 0.85× |
| Calabria | 128,350 | 0.44× |
| Aosta Valley | 50,028 | 2.05× |
| Molise | 32,138 | 0.71× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.16 |
| Indulgence | JOY | 1.1 |
| Need for Security | CONSERVATISM | 1.05 |
| Community Orientation | OPEN | 1 |
| Social Media Usage | JOY | 0.99 |
| Pet Ownership | JOY | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 6.5% |
| Brazil | 6.2% |
See Radio broadcasting audiences in other countries
- Radio broadcasting — Germany
- Radio broadcasting — United States
- Radio broadcasting — United Kingdom
- Radio broadcasting — France
- Radio broadcasting — Spain
- Radio broadcasting — Brazil
- Radio broadcasting — Japan
- Radio broadcasting — South Korea
- Radio broadcasting — India
- Radio broadcasting — Canada
- Radio broadcasting — Mexico
More Music & Radio audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Radio broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.