Radio broadcasting Audience in United States
Radio broadcasting has an estimated audience of 25,068,827 people in United States. 50.1% are female, 49.9% are male, average age 43.6. Top regions: Texas, California, Florida.
The average Radio broadcasting fan in United States is 43.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Demographically, the Radio broadcasting audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Extroversion.
Category: Music & Radio · Type: Topic
Demographics of Radio broadcasting fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 43.6 |
| Estimated audience size | 25,068,827 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 2,894,700 | 1.34× |
| California | 2,455,039 | 0.89× |
| Florida | 1,322,805 | 0.78× |
| New York | 1,176,997 | 0.84× |
| Illinois | 795,618 | 0.95× |
| North Carolina | 765,538 | 1.01× |
| Georgia | 729,669 | 0.94× |
| Ohio | 720,736 | 0.93× |
| Pennsylvania | 684,265 | 0.81× |
| Michigan | 634,471 | 0.97× |
| New Jersey | 625,236 | 0.98× |
| Virginia | 537,600 | 0.88× |
| Tennessee | 525,274 | 1.04× |
| South Carolina | 481,906 | 1.28× |
| Indiana | 469,536 | 1.03× |
| Washington | 458,220 | 0.91× |
| Maryland | 448,451 | 1.04× |
| Arizona | 431,680 | 0.84× |
| Missouri | 411,126 | 1.02× |
| Alabama | 376,883 | 1.08× |
| Colorado | 370,630 | 0.94× |
| Louisiana | 344,901 | 1.07× |
| Massachusetts | 323,368 | 0.65× |
| Kentucky | 317,256 | 1.01× |
| Minnesota | 310,911 | 0.87× |
| Oregon | 307,914 | 1.07× |
| Oklahoma | 278,406 | 1× |
| Wisconsin | 271,311 | 0.72× |
| Iowa | 231,973 | 1.12× |
| Arkansas | 209,765 | 1.02× |
| Utah | 202,228 | 0.9× |
| Kansas | 199,338 | 1.01× |
| Connecticut | 179,470 | 0.71× |
| Mississippi | 168,657 | 0.82× |
| Nevada | 167,087 | 0.69× |
| Idaho | 141,433 | 1.12× |
| Nebraska | 129,190 | 1.03× |
| South Dakota | 101,620 | 1.75× |
| Hawaii | 98,260 | 0.91× |
| West Virginia | 97,464 | 0.83× |
| New Hampshire | 91,779 | 0.93× |
| New Mexico | 89,402 | 0.71× |
| Alaska | 83,367 | 1.55× |
| Maine | 77,499 | 0.86× |
| North Dakota | 75,664 | 1.47× |
| Montana | 72,674 | 1.04× |
| Rhode Island | 66,467 | 0.83× |
| Vermont | 65,375 | 1.49× |
| Wyoming | 61,948 | 1.67× |
| Delaware | 59,524 | 0.86× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.35 |
| Extroversion | THRILL | 1.3 |
| Spirituality | BALANCE | 1.19 |
| Tradition | CONSERVATISM | 1.14 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Need for Security | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 6.5% |
| Brazil | 6.2% |
See Radio broadcasting audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Radio broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.