A data profile of the people who buy, follow and care about Civil law (common law) in Brazil — modelled from more than twelve digital signal sources. Civil law (common law) has an estimated audience of 7,146,180 people in Brazil.
Civil law (common law) has an estimated audience of 7,146,180 people in Brazil. 58.6% are female, 41.4% are male, average age 37.8. Top brand affinities: Medicine, College, Riachuelo, Oral-B, JusBrasil.
Top brand affinities include Medicine, College, Riachuelo, with strongest over-indexing on Medicine (1.51× the country average).
Demographically, the Civil law (common law) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Civil law (common law) fan in Brazil is more female, around 37.8 years old, with strong Community Orientation tendencies and a notable affinity for Medicine.
The key figures that characterise the Civil law (common law) profile in Brazil.
58.6% are female, 41.4% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 37.8 |
| Estimated audience size | 7,146,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Civil law (common law) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 28.1% |
| United States | 22.3% |
| Italy | 4.8% |
The strongest cross-interests of the Civil law (common law) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oral-B | Beauty & Wellness | 4.34× | ||
| 02 | Alex Sandro | Sports | 4.32× | ||
| 03 | Monster High | Kids & Family | 3.89× | ||
| 04 | Crime fiction | Literature | 2.63× | ||
| 05 | JusBrasil | Internet & Social Media | 1.81× | ||
| 06 | CVC Viagens | Travel & Leisure | 1.76× | ||
| 07 | Buffet | Food & Beverages | 1.69× | ||
| 08 | Riachuelo | Shopping | 1.66× | ||
| 09 | Mixed martial arts | Sports | 1.65× | ||
| 10 | True Detective | Movies & TV | 1.63× | ||
| 11 | Take-out | Food & Beverages | 1.61× | ||
| 12 | College | Business & Career | 1.60× | ||
| 13 | mulheres | Movies & TV | 1.60× | ||
| 14 | Beleza na Web | Shopping | 1.59× | ||
| 15 | Tooth brushing | Health | 1.56× | ||
| 16 | Accounting | Business & Career | 1.55× | ||
| 17 | Smart Fit | Sports | 1.54× | ||
| 18 | Activism | Politics & Society | 1.54× | ||
| 19 | Lojas Americanas | Shopping | 1.52× | ||
| 20 | Medicine | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.55× | |
| Patriotism | CONSERVATISM | 1.94× | |
| Travelling | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Tradition | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Civil law (common law). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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