A data profile of the people who buy, follow and care about Pope in Germany — modelled from more than twelve digital signal sources. Pope has an estimated audience of 388,780 people in Germany.
The average Pope fan in Germany is 44.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Vatican City, Tagesschau, Catherine, Duchess of Cambridge, with strongest over-indexing on Vatican City (31.23× the country average).
Demographically, the Pope audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pope fan in Germany is balanced, around 44.1 years old, with strong Mindfulness tendencies and a notable affinity for Vatican City.
The key figures that characterise the Pope profile in Germany.
53.2% are female, 46.8% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 44.1 |
| Estimated audience size | 388,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Pope audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 12.7% |
| Brazil | 6.6% |
Where the Pope audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.61× | |
| 02 | Rheinland-Pfalz | ~30K | 1.36× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.29× | |
| 04 | Saarland | ~6K | 1.29× | |
| 05 | Baden-Württemberg | ~70K | 1.24× | |
| 06 | Hessen | ~30K | 1.14× | |
| 07 | Niedersachsen | ~40K | 1.05× | |
| 08 | Sachsen | ~20K | 0.93× | |
| 09 | Thüringen | ~9K | 0.92× | |
| 10 | Berlin | ~10K | 0.84× | |
| 11 | Hamburg | ~7K | 0.82× | |
| 12 | Sachsen-Anhalt | ~8K | 0.78× | |
| 13 | Schleswig-Holstein | ~10K | 0.72× | |
| 14 | Brandenburg | ~9K | 0.72× | |
| 15 | Bremen | ~2K | 0.71× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.66× |
The strongest cross-interests of the Pope audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vatican City | Travel & Leisure | 31.23× | ||
| 02 | The Three Tenors | Music & Radio | 20.00× | ||
| 03 | St. Peter's Basilica | Travel & Leisure | 17.71× | ||
| 04 | Kate Bush | Music & Radio | 15.68× | ||
| 05 | Whoopi Goldberg | Movies & TV | 15.66× | ||
| 06 | New Testament | Politics & Society | 13.99× | ||
| 07 | Cindy Crawford | Fashion & Accessoires | 13.28× | ||
| 08 | Diana, Princess of Wales | Politics & Society | 12.52× | ||
| 09 | Maria Callas | Music & Radio | 12.27× | ||
| 10 | Mila Kunis | Movies & TV | 11.86× | ||
| 11 | Catherine, Duchess of Cambridge | Politics & Society | 9.85× | ||
| 12 | Martin Luther | Politics & Society | 7.23× | ||
| 13 | Firefox | Internet & Social Media | 5.02× | ||
| 14 | Political science | Business & Career | 4.79× | ||
| 15 | Tagesschau | Movies & TV | 3.43× | ||
| 16 | Focus | News | 3.23× | ||
| 17 | Müller (company) | Food & Beverages | 2.02× | ||
| 18 | Politics | Politics & Society | 1.91× | ||
| 19 | Family | Kids & Family | 1.78× | ||
| 20 | Nature | Home & Garden | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.18× | |
| Spirituality | BALANCE | 2.87× | |
| Community Orientation | OPEN | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Sports Activity | POWER | 0.81× |
Pope has an estimated audience of 388,780 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
53.2% of Pope fans are female, 46.8% are male, with an average age of 44.1 years.
Pope fans show strongest brand affinity for Vatican City (31.23×), Tagesschau (3.43×), and Catherine, Duchess of Cambridge (9.85×) over the country average.
Pope fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Pope itself, the audience over-indexes on Tagesschau (3.43×), Catherine, Duchess of Cambridge (9.85×), Kate Bush (15.68×), and Mila Kunis (11.86×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Pope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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