A data profile of the people who buy, follow and care about Pope in Italy — modelled from more than twelve digital signal sources. Pope has an estimated audience of 3,727,363 people in Italy.
Pope has an estimated audience of 3,727,363 people in Italy. 60.7% are female, 39.3% are male, average age 44.5. Top brand affinities: Vatican City, SuperEnalotto, Radio Maria, New Testament, Michelangelo.
Top brand affinities include Vatican City, SuperEnalotto, Radio Maria, with strongest over-indexing on Vatican City (27.6× the country average).
Demographically, the Pope audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Pope fan in Italy is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Vatican City.
The key figures that characterise the Pope profile in Italy.
60.7% are female, 39.3% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 44.5 |
| Estimated audience size | 3,727,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Pope audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 12.7% |
| Brazil | 6.6% |
The strongest cross-interests of the Pope audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vatican City | Travel & Leisure | 27.60× | ||
| 02 | Radio Maria | Music & Radio | 13.94× | ||
| 03 | Michelangelo | Arts & Culture | 8.62× | ||
| 04 | SuperEnalotto | Games | 7.92× | ||
| 05 | Andrea Bocelli | Music & Radio | 7.79× | ||
| 06 | New Testament | Politics & Society | 7.08× | ||
| 07 | General practitioner | Health | 2.87× | ||
| 08 | Wikipedia | Internet & Social Media | 2.64× | ||
| 09 | Adriatic Sea | Travel & Leisure | 2.64× | ||
| 10 | Sanremo Music Festival | Music & Radio | 2.52× | ||
| 11 | Singer-songwriter | Music & Radio | 2.40× | ||
| 12 | Genetics | Kids & Family | 2.32× | ||
| 13 | Volunteering | Politics & Society | 2.23× | ||
| 14 | Coop | Food & Beverages | 1.97× | ||
| 15 | Milk | Food & Beverages | 1.93× | ||
| 16 | Nonprofit organization | Politics & Society | 1.90× | ||
| 17 | Musical theatre | Movies & TV | 1.89× | ||
| 18 | Religion | Business & Career | 1.77× | ||
| 19 | Electronics | Technology & Electronics | 1.58× | ||
| 20 | Borsa Italiana | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.66× | |
| Spirituality | BALANCE | 1.58× | |
| Convenience Orientation | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.83× | |
| Sports Activity | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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