Rascasse Audience Intelligence

S&P 500 Audience in United States

A data profile of the people who buy, follow and care about S&P 500 in United States — modelled from more than twelve digital signal sources. S&P 500 has an estimated audience of 340,700 people in United States.

#10among Stock market in United States#12961among Topic in United States#2773in Business & Career

The average S&P 500 fan in United States is 39.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include United Parcel Service, Regus, Jumpstart Our Business Startups Act, with strongest over-indexing on United Parcel Service (17.53× the country average).

Demographically, the S&P 500 audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical S&P 500 fan in United States is more male, around 39.8 years old, with strong Mindfulness tendencies and a notable affinity for United Parcel Service.

Category: Business & Career · Type: Topic · Subtype: Stock market

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the S&P 500 profile in United States.

Audience size
341K
in United States
Gender
29.7%♀
70.3% male
Age
39.8
average years
Country rank
#45261
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of S&P 500 fans

29.7% are female, 70.3% are male, average age 39.8.

Fig. 02

Gender split

29.7%
Female
70.3%
Male
Demographic split for S&P 500 audience in United States
MetricValue
Female29.7%
Male70.3%
Average age39.8
Estimated audience size340,700
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the S&P 500 audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

2.1%

of the worldwide S&P 500 audience comes from United States.

Worldwide audience distribution share by country for S&P 500
CountryShare
China31.5%
Hungary4.6%
Ireland4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the S&P 500 audience in United States is strongest.

Fig. 05

Top regions by affinity

S&P 500 fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.55×
02Washington~9K1.39×
03Wisconsin~7K1.35×
04New Hampshire~2K1.35×
05Iowa~4K1.33×
06Massachusetts~9K1.32×
07Minnesota~6K1.28×
08Colorado~7K1.25×
09Connecticut~4K1.24×
10New York~20K1.23×
11Virginia~10K1.19×
12Vermont<1K1.19×
13Maryland~7K1.17×
14Pennsylvania~10K1.16×
15Illinois~10K1.16×
16New Jersey~10K1.15×
17Montana~1K1.12×
18North Dakota<1K1.10×
19Maine~1K1.09×
20Alaska<1K1.09×
21Hawaii~2K1.08×
22Michigan~10K1.07×
23Missouri~6K1.05×
24Idaho~2K1.04×
25Rhode Island~1K1.02×
26Oregon~4K1.01×
27California~40K0.98×
28Nebraska~2K0.96×
29Ohio~10K0.95×
30Kansas~3K0.95×
31Utah~3K0.93×
32Indiana~6K0.90×
33South Dakota<1K0.90×
34Delaware<1K0.89×
35North Carolina~9K0.88×
36Florida~20K0.86×
37South Carolina~4K0.82×
38New Mexico~1K0.82×
39Arizona~6K0.81×
40Nevada~3K0.81×
41Texas~20K0.77×
42Tennessee~5K0.77×
43Georgia~8K0.72×
44Alabama~3K0.70×
45Kentucky~3K0.70×
46Oklahoma~3K0.69×
47West Virginia~1K0.65×
48Arkansas~2K0.63×
49Louisiana~3K0.61×
50Mississippi~1K0.51×
Fig. 06

Affinity by region

Affinity by region — S&P 500, United States
0.51×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the S&P 500 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for S&P 500 audience
#·InterestCategoryAffinity×
01Jahangirnagar UniversityBusiness & Career211.82×
02North South UniversityBusiness & Career146.70×
03Tokio MarineBusiness & Career138.26×
04RegusBusiness & Career126.09×
05Jumpstart Our Business Startups ActPolitics & Society111.85×
06Financial intelligence (business)Topic109.62×
07ArchiproductsHome & Garden91.81×
08S&P Dow Jones IndicesBusiness & Career88.04×
09University of Stellenbosch Business SchoolBusiness & Career80.22×
10Khulna University of Engineering & TechnologyBusiness & Career70.87×
11Government-owned corporationBusiness & Career59.35×
12Textile manufacturingBusiness & Career40.97×
13Bar associationBusiness & Career33.43×
14SolidWorksTechnology & Electronics31.85×
15FiverrBusiness & Career28.35×
16CoworkingBusiness & Career27.53×
17WeeblyInternet & Social Media26.90×
18United Parcel ServiceBusiness & Career17.53×
19Travel technologyTravel & Leisure12.94×
20Travel agencyTravel & Leisure9.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the S&P 500 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by S&P 500 audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.13×
TravellingTHRILL1.98×
Career OrientationPOWER1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by S&P 500 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
ExtroversionTHRILL0.81×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does S&P 500 have in United States?

S&P 500 has an estimated audience of 340,700 people in United States, concentrated in California and New York.

02

What is the gender split and age of S&P 500 fans?

29.7% of S&P 500 fans are female, 70.3% are male, with an average age of 39.8 years.

03

Which brands do S&P 500 fans like most?

S&P 500 fans show strongest brand affinity for United Parcel Service (17.53×), Regus (126.09×), and Jumpstart Our Business Startups Act (111.85×) over the country average.

04

Where do S&P 500 fans live in United States?

S&P 500 fans in United States are most concentrated in California (reach ~40K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do S&P 500 fans also like?

Beyond S&P 500 itself, the audience over-indexes on Regus (126.09×), Jumpstart Our Business Startups Act (111.85×), Fiverr (28.35×), and Jahangirnagar University (211.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stock market audiences in United States

See S&P 500 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for S&P 500. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →