S&P 500 Audience in United States

S&P 500 logo

S&P 500 has an estimated audience of 340,700 people in United States. 29.7% are female, 70.3% are male, average age 39.8. Top regions: California, New York, Texas. Top brand affinities: United Parcel Service, Regus, Jumpstart Our Business Startups Act, Fiverr, Jahangirnagar University.

The average S&P 500 fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include United Parcel Service, Regus, Jumpstart Our Business Startups Act, with strongest over-indexing on United Parcel Service (17.53× the country average). Demographically, the S&P 500 audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Stock market

Demographics of S&P 500 fans

Demographic split for S&P 500 audience in United States
MetricValue
Female29.7%
Male70.3%
Average age39.8
Estimated audience size340,700

Audience persona

The typical S&P 500 fan in United States is more male, around 39.8 years old, with strong Career Orientation tendencies and a notable affinity for United Parcel Service.

Top regions in United States

Top regions ranked by reach for S&P 500 in United States
RegionReachAffinity
California40,7411.09×
New York26,2801.38×
Texas24,4180.83×
Florida20,6240.89×
Illinois14,0851.24×
Pennsylvania13,5421.18×
Virginia10,3291.24×
New Jersey10,2521.18×
Ohio10,1240.96×
Massachusetts9,8331.46×
Washington9,6841.42×
Michigan9,4911.07×
North Carolina9,3040.91×
Georgia7,8890.75×
Maryland7,1411.22×
Colorado7,0771.32×
Wisconsin6,9911.36×
Minnesota6,5391.34×
Arizona5,7600.83×
Indiana5,7090.92×
Missouri5,4620.99×
Tennessee5,2770.77×
Connecticut4,2781.25×
South Carolina4,1220.8×
Oregon4,1001.05×
Iowa3,6331.29×
Alabama3,1990.67×
Utah3,0941.01×
Kentucky2,8740.67×
Oklahoma2,6740.71×
Nevada2,5700.78×
Kansas2,5310.94×
Louisiana2,5270.58×
Washington, District of Columbia1,8131.77×
New Hampshire1,7511.3×
Idaho1,7151×
Arkansas1,6350.58×
Nebraska1,5870.93×
New Mexico1,3930.82×
Hawaii1,3570.93×
Mississippi1,2850.46×
Maine1,2711.04×
Rhode Island1,1001.01×
Montana9931.05×
West Virginia9780.62×
Delaware7710.82×
Alaska6850.94×
Vermont6771.13×
South Dakota6660.85×
North Dakota6120.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for S&P 500 audience
BrandAffinityCategory
United Parcel Service17.53×Business & Career
Regus126.09×Business & Career
Jumpstart Our Business Startups Act111.85×Politics & Society
Fiverr28.35×Business & Career
Jahangirnagar University211.82×Business & Career
Financial intelligence (business)109.62×
North South University146.7×Business & Career
Tokio Marine138.26×Business & Career
Textile manufacturing40.97×Business & Career
University of Stellenbosch Business School80.22×Business & Career
Coworking27.53×Business & Career
Travel agency9.91×Travel & Leisure
Government-owned corporation59.35×Business & Career
Travel technology12.94×Travel & Leisure
S&P Dow Jones Indices88.04×Business & Career
Weebly26.9×Internet & Social Media
Bar association33.43×Business & Career
Khulna University of Engineering & Technology70.87×Business & Career
SolidWorks31.85×Technology & Electronics
Archiproducts91.81×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by S&P 500 audience
TraitClusterScore
Career OrientationPOWER3.1
Risk AppetiteTHRILL2.15
SustainabilityBALANCE2.09
PatriotismCONSERVATISM1.95
TravellingTHRILL1.85
Early Adopter MentalityPOWER1.75

Worldwide distribution

Worldwide audience distribution share by country for S&P 500
CountryShare
China34.4%
Hungary6.1%
Thailand4.0%

See S&P 500 audiences in other countries

More Stock market audiences in United States

Frequently asked questions

How many fans does S&P 500 have in United States?

S&P 500 has an estimated audience of 340,700 people in United States, concentrated in California and New York.

What is the gender split and age of S&P 500 fans?

29.7% of S&P 500 fans are female, 70.3% are male, with an average age of 39.8 years.

Which brands do S&P 500 fans like most?

S&P 500 fans show strongest brand affinity for United Parcel Service (17.53×), Regus (126.09×), and Jumpstart Our Business Startups Act (111.85×) over the country average.

Where do S&P 500 fans live in United States?

S&P 500 fans in United States are most concentrated in California (reach 40,741), New York (reach 26,280), and Texas (reach 24,418). These three regions account for the largest share of the active audience.

What other brands do S&P 500 fans also like?

Beyond S&P 500 itself, the audience over-indexes on Regus (126.09×), Jumpstart Our Business Startups Act (111.85×), Fiverr (28.35×), and Jahangirnagar University (211.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for S&P 500. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.