Rascasse Audience Intelligence

Working class Audience in United States

A data profile of the people who buy, follow and care about Working class in United States — modelled from more than twelve digital signal sources. Working class has an estimated audience of 2,541,657 people in United States.

#5584among Topic in United States#763in Politics & Society

The average Working class fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Drudge Report, Politico, New York Post, with strongest over-indexing on Drudge Report (9.8× the country average).

Demographically, the Working class audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Working class fan in United States is more male, around 41.5 years old, with strong Individualism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Working class profile in United States.

Audience size
2.5M
in United States
Gender
44.2%♀
55.8% male
Age
41.5
average years
Country rank
#11779
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Working class fans

44.2% are female, 55.8% are male, average age 41.5.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Working class audience in United States
MetricValue
Female44.2%
Male55.8%
Average age41.5
Estimated audience size2,541,657
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Working class audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3916%
40-4920%
50+30%
Fig. 04

Worldwide distribution

38.0%

of the worldwide Working class audience comes from United States.

Worldwide audience distribution share by country for Working class
CountryShare
United States38.0%
United Kingdom8.3%
Saudi Arabia6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Working class audience in United States is strongest.

Fig. 05

Top regions by affinity

Working class fans by region: top regions in United States
#RegionReachAffinity×
01California~2M6.43×
02Illinois~300K3.36×
03Colorado~70K1.63×
04Washington, District of Columbia~10K1.29×
05New York~200K1.28×
06Minnesota~40K1.23×
07Oregon~30K1.15×
08Massachusetts~50K1.09×
09Washington~50K1.05×
10Maryland~50K1.05×
11Connecticut~30K1.01×
12Hawaii~10K0.99×
13Rhode Island~8K0.98×
14Michigan~60K0.97×
15Alaska~5K0.96×
16Vermont~4K0.96×
17Nebraska~10K0.95×
18Maine~9K0.94×
19Pennsylvania~80K0.93×
20Virginia~60K0.92×
21Indiana~40K0.92×
22Iowa~20K0.92×
23New Hampshire~9K0.92×
24North Dakota~5K0.92×
25Delaware~6K0.91×
26South Dakota~5K0.91×
27New Jersey~60K0.90×
28Montana~6K0.90×
29Oklahoma~30K0.89×
30Idaho~10K0.88×
31Missouri~40K0.87×
32Nevada~20K0.87×
33Arkansas~20K0.87×
34New Mexico~10K0.87×
35West Virginia~10K0.87×
36Kentucky~30K0.86×
37Kansas~20K0.86×
38Ohio~70K0.85×
39Arizona~40K0.85×
40Mississippi~20K0.85×
41Texas~200K0.84×
42North Carolina~60K0.84×
43Wisconsin~30K0.84×
44Alabama~30K0.84×
45Tennessee~40K0.81×
46Louisiana~30K0.81×
47Utah~20K0.80×
48Georgia~60K0.79×
49South Carolina~30K0.76×
50Florida~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Working class, United States
0.75×1.00×6.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Working class audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Working class audience
#·InterestCategoryAffinity×
01Gangs of New YorkMovies & TV13.26×
02VoltaireLiterature13.26×
03Wire transferTechnology & Electronics13.26×
04Drudge ReportSports9.80×
05Tori SpellingMovies & TV8.89×
06Karl MarxLiterature7.82×
07PoliticoPolitics & Society7.64×
08quoraInternet & Social Media6.25×
09Dennis QuaidMovies & TV5.38×
10New York PostNews5.36×
11IndividualismPolitics & Society4.75×
12Sustainable energyHome & Garden4.17×
13Renewable energyBusiness & Career3.19×
14The Washington PostNews2.47×
15PhilanthropyArts & Culture2.25×
16Ace HardwareHome & Garden2.13×
17Capital OneBusiness & Career1.90×
18GeneticsKids & Family1.80×
19Nonprofit organizationPolitics & Society1.66×
20Wells FargoBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Working class audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Working class audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.34×
PatriotismCONSERVATISM2.25×
SustainabilityBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Working class audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Pet OwnershipJOY0.71×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Working class have in United States?

Working class has an estimated audience of 2,541,657 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Working class fans?

44.2% of Working class fans are female, 55.8% are male, with an average age of 41.5 years.

03

Which brands do Working class fans like most?

Working class fans show strongest brand affinity for Drudge Report (9.8×), Politico (7.64×), and New York Post (5.36×) over the country average.

04

Where do Working class fans live in United States?

Working class fans in United States are most concentrated in California (reach ~2M), Illinois (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Working class fans also like?

Beyond Working class itself, the audience over-indexes on Politico (7.64×), New York Post (5.36×), Sustainable energy (4.17×), and Renewable energy (3.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Working class audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Working class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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