Working class Audience in United States

Working class has an estimated audience of 2,541,657 people in United States. 44.2% are female, 55.8% are male, average age 41.5. Top regions: California, New York, Texas. Top brand affinities: Finnair, Capital One, Clint Eastwood, Google Maps, Telegram.

The average Working class fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, Capital One, Clint Eastwood, with strongest over-indexing on Finnair (675× the country average). Demographically, the Working class audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Working class fans

Demographic split for Working class audience in United States
MetricValue
Female44.2%
Male55.8%
Average age41.5
Estimated audience size2,541,657

Audience persona

The typical Working class fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Working class in United States
RegionReachAffinity
California1,127,2904.03×
New York211,1101.49×
Texas197,0550.9×
Illinois193,6482.29×
Florida143,7550.84×
Pennsylvania85,0990.99×
Michigan75,2881.13×
Ohio69,5180.89×
Georgia65,6850.84×
North Carolina65,4550.86×
Colorado64,8981.62×
Massachusetts63,7701.27×
New Jersey61,9840.96×
Washington61,1621.2×
Virginia59,8940.97×
Maryland49,8921.14×
Minnesota46,1831.27×
Arizona43,9510.85×
Tennessee41,5010.81×
Indiana40,6960.88×
Oregon39,2551.35×
Missouri37,2820.91×
Wisconsin32,5270.85×
Connecticut28,0521.1×
Kentucky27,1260.85×
South Carolina25,6820.67×
Louisiana25,0020.76×
Oklahoma23,4910.83×
Nevada22,8580.93×
Alabama22,3780.63×
Iowa18,7900.9×
Utah16,1220.71×
Kansas15,3940.77×
Mississippi14,4200.69×
Arkansas13,7720.66×
Washington, District of Columbia13,1681.72×
Hawaii10,2390.94×
New Mexico9,5550.75×
Idaho9,0700.71×
Nebraska8,8850.7×
New Hampshire8,5830.86×
Rhode Island8,5251.05×
Maine8,0460.88×
West Virginia7,4400.63×
Delaware4,8770.7×
Alaska4,4550.82×
Montana4,4010.62×
Vermont3,9590.89×
South Dakota3,3220.57×
North Dakota2,9860.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Working class audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One14.41×Business & Career
Clint Eastwood17.97×Movies & TV
Google Maps7.39×Internet & Social Media
Telegram19.87×Internet & Social Media
DuckDuckGo13.89×Internet & Social Media
Diane Keaton9.44×Movies & TV
AccuWeather9.56×Home & Garden
Matthew McConaughey13.35×Movies & TV
Indeed.com5.77×Business & Career
CarGurus8.07×Cars & Mobility
Drudge Report10.2×Sports
Google News7.98×News
Aaron Rodgers8.64×Sports
John Wayne20.96×Movies & TV
Stephen Hawking16.4×Business & Career
Albert Einstein17.62×Technology & Electronics
William Shatner14.68×Movies & TV
Barbra Streisand16.22×Music & Radio
Billy Bob Thornton10.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Working class audience
TraitClusterScore
PatriotismCONSERVATISM1.87
SustainabilityBALANCE1.63
IndividualismJOY1.61
Need for SecurityCONSERVATISM1.56
Career OrientationPOWER1.33
TraditionCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Working class
CountryShare
United States38.0%
United Kingdom8.3%
Saudi Arabia6.9%

See Working class audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Working class have in United States?

Working class has an estimated audience of 2,541,657 people in United States, concentrated in California and New York.

What is the gender split and age of Working class fans?

44.2% of Working class fans are female, 55.8% are male, with an average age of 41.5 years.

Which brands do Working class fans like most?

Working class fans show strongest brand affinity for Finnair (675×), Capital One (14.41×), and Clint Eastwood (17.97×) over the country average.

Where do Working class fans live in United States?

Working class fans in United States are most concentrated in California (reach 1,127,290), New York (reach 211,110), and Texas (reach 197,055). These three regions account for the largest share of the active audience.

What other brands do Working class fans also like?

Beyond Working class itself, the audience over-indexes on Capital One (14.41×), Clint Eastwood (17.97×), Google Maps (7.39×), and Telegram (19.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Working class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.