Rascasse Audience Intelligence

Classified advertising Audience in United States

A data profile of the people who buy, follow and care about Classified advertising in United States — modelled from more than twelve digital signal sources. Classified advertising has an estimated audience of 4,912,278 people in United States.

#3841among Topic in United States#622in Business & Career

The average Classified advertising fan in United States is 45.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used car, Nature, Las Vegas, with strongest over-indexing on Used car (3.19× the country average).

Demographically, the Classified advertising audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Classified advertising fan in United States is balanced, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Used car.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Classified advertising profile in United States.

Audience size
4.9M
in United States
Gender
45.2%♀
54.8% male
Age
45.5
average years
Country rank
#6815
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Classified advertising fans

45.2% are female, 54.8% are male, average age 45.5.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Classified advertising audience in United States
MetricValue
Female45.2%
Male54.8%
Average age45.5
Estimated audience size4,912,278
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Classified advertising audience in United States
Age bracketShare%
16-199%
20-2911%
30-3919%
40-4927%
50+34%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Classified advertising audience comes from United States.

Worldwide audience distribution share by country for Classified advertising
CountryShare
United States27.1%
Germany11.0%
Brazil9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Classified advertising audience in United States is strongest.

Fig. 05

Top regions by affinity

Classified advertising fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.43×
02North Dakota~10K1.42×
03Rhode Island~20K1.21×
04Hawaii~20K1.17×
05Idaho~30K1.14×
06New Hampshire~20K1.13×
07West Virginia~30K1.12×
08Maine~20K1.12×
09Washington, District of Columbia~20K1.10×
10Mississippi~40K1.08×
11New Mexico~30K1.07×
12Nebraska~30K1.05×
13Delaware~10K1.04×
14Alaska~10K1.04×
15Arkansas~40K1.03×
16Kansas~40K1.03×
17Montana~10K1.03×
18South Dakota~10K1.02×
19Iowa~40K1.01×
20Oklahoma~50K1.00×
21Louisiana~60K0.97×
22Nevada~50K0.97×
23Utah~40K0.97×
24Alabama~70K0.96×
25Kentucky~60K0.96×
26Connecticut~50K0.96×
27Oregon~50K0.95×
28South Carolina~70K0.93×
29Wisconsin~70K0.93×
30Missouri~70K0.92×
31Tennessee~90K0.91×
32Indiana~80K0.91×
33Minnesota~60K0.91×
34Maryland~80K0.90×
35Colorado~70K0.90×
36Arizona~90K0.89×
37Massachusetts~90K0.89×
38Washington~90K0.88×
39Michigan~100K0.87×
40New Jersey~100K0.87×
41Virginia~100K0.87×
42Georgia~100K0.86×
43Ohio~100K0.86×
44North Carolina~100K0.86×
45Pennsylvania~100K0.84×
46Illinois~100K0.83×
47Florida~300K0.76×
48New York~200K0.75×
49Texas~300K0.73×
50California~400K0.66×
Fig. 06

Affinity by region

Affinity by region — Classified advertising, United States
0.66×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Classified advertising audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Classified advertising audience
#·InterestCategoryAffinity×
01RC LensSports18.75×
02Used carCars & Mobility3.19×
03Discount TireShopping2.90×
04Solar energyHome & Garden2.51×
05NASDAQBusiness & Career2.45×
06Las VegasTravel & Leisure2.42×
07Credit (finance)Business & Career2.34×
08AuctionShopping2.15×
09RadioTechnology & Electronics1.94×
10Breaking newsMovies & TV1.78×
11Financial servicesBusiness & Career1.76×
12Home AppliancesHome & Garden1.74×
13EBayShopping1.73×
14SUVsCars & Mobility1.69×
15T-MobileTechnology & Electronics1.66×
16NatureHome & Garden1.63×
17Hobby LobbyHome & Garden1.63×
18RecreationTravel & Leisure1.61×
19MSNNews1.59×
20BankingBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Classified advertising audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Classified advertising audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.75×
Need for SecurityCONSERVATISM1.66×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Classified advertising audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Early Adopter MentalityPOWER0.70×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Classified advertising have in United States?

Classified advertising has an estimated audience of 4,912,278 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Classified advertising fans?

45.2% of Classified advertising fans are female, 54.8% are male, with an average age of 45.5 years.

03

Which brands do Classified advertising fans like most?

Classified advertising fans show strongest brand affinity for Used car (3.19×), Nature (1.63×), and Las Vegas (2.42×) over the country average.

04

Where do Classified advertising fans live in United States?

Classified advertising fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Classified advertising fans also like?

Beyond Classified advertising itself, the audience over-indexes on Nature (1.63×), Las Vegas (2.42×), Breaking news (1.78×), and EBay (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Classified advertising audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Classified advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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