Classified advertising Audience in United States

Classified advertising has an estimated audience of 4,912,278 people in United States. 45.2% are female, 54.8% are male, average age 45.5. Top regions: California, Texas, New York. Top brand affinities: CarGurus, Capital One, Google Maps, Indeed.com, Google News.

The average Classified advertising fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (25.88× the country average). Demographically, the Classified advertising audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Classified advertising fans

Demographic split for Classified advertising audience in United States
MetricValue
Female45.2%
Male54.8%
Average age45.5
Estimated audience size4,912,278

Audience persona

The typical Classified advertising fan in United States is balanced, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Classified advertising in United States
RegionReachAffinity
California176,6600.33×
Texas118,9550.28×
New York110,4540.4×
Florida101,5140.31×
Illinois65,3310.4×
Mississippi59,3531.47×
Pennsylvania56,3870.34×
Tennessee54,5980.55×
Louisiana52,7720.83×
Arkansas52,7281.3×
Ohio52,4050.35×
Oklahoma51,5660.95×
Kentucky50,7490.82×
Alabama49,1230.72×
West Virginia48,9992.14×
South Carolina46,4630.63×
North Carolina45,6020.31×
Indiana45,2700.5×
Kansas45,2581.17×
Idaho45,2481.84×
Michigan45,2130.35×
Washington44,7930.45×
Missouri43,8430.55×
Hawaii43,2242.05×
Iowa42,9661.06×
Georgia41,7530.28×
Wisconsin41,5120.56×
North Dakota40,9654.06×
New Hampshire40,3732.09×
Arizona39,9780.4×
Nebraska39,5341.6×
Connecticut39,4740.8×
New Mexico39,3281.6×
Nevada39,2000.83×
Rhode Island38,9852.49×
Colorado38,7120.5×
Oregon38,7000.69×
Utah38,4690.87×
Vermont38,3444.45×
Virginia38,2200.32×
Maryland38,0280.45×
New Jersey37,9360.3×
Minnesota37,0900.53×
Massachusetts36,7090.38×
Washington, District of Columbia25,2081.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Classified advertising audience
BrandAffinityCategory
CarGurus25.88×Cars & Mobility
Capital One15.9×Business & Career
Google Maps13.12×Internet & Social Media
Indeed.com10.72×Business & Career
Google News13.46×News
AccuWeather13.97×Home & Garden
Bruce Willis14.58×Movies & TV
Circle K13.92×Shopping
Diane Keaton12.18×Movies & TV
Enterprise Rent-A-Car10.9×Cars & Mobility
Billy Bob Thornton15.59×Movies & TV
Aaron Rodgers10.72×Sports
DeviantArt11.23×Internet & Social Media
Demi Moore14.62×Movies & TV
Clint Eastwood13.6×Movies & TV
Khan Academy12.31×Business & Career
Patrick Swayze17.97×Movies & TV
Catherine Zeta-Jones16.43×Movies & TV
ICloud13.16×Technology & Electronics
Kendra Scott14.8×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Classified advertising audience
TraitClusterScore
Quality AwarenessPREMIUM1.47
Need for SecurityCONSERVATISM1.22
Family OrientationCONSERVATISM1.2
Price SensitivityPREMIUM1.14
ExtroversionTHRILL1.07
Career OrientationPOWER0.95

Worldwide distribution

Worldwide audience distribution share by country for Classified advertising
CountryShare
United States27.1%
Germany11.0%
Brazil9.3%

See Classified advertising audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Classified advertising have in United States?

Classified advertising has an estimated audience of 4,912,278 people in United States, concentrated in California and Texas.

What is the gender split and age of Classified advertising fans?

45.2% of Classified advertising fans are female, 54.8% are male, with an average age of 45.5 years.

Which brands do Classified advertising fans like most?

Classified advertising fans show strongest brand affinity for CarGurus (25.88×), Capital One (15.9×), and Google Maps (13.12×) over the country average.

Where do Classified advertising fans live in United States?

Classified advertising fans in United States are most concentrated in California (reach 176,660), Texas (reach 118,955), and New York (reach 110,454). These three regions account for the largest share of the active audience.

What other brands do Classified advertising fans also like?

Beyond Classified advertising itself, the audience over-indexes on Capital One (15.9×), Google Maps (13.12×), Indeed.com (10.72×), and Google News (13.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Classified advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.