Rascasse Audience Intelligence

Classified advertising Audience in Germany

A data profile of the people who buy, follow and care about Classified advertising in Germany — modelled from more than twelve digital signal sources. Classified advertising has an estimated audience of 1,999,708 people in Germany.

#1938among Topic in Germany#328in Business & Career

The average Classified advertising fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Tagesschau, with strongest over-indexing on Nature (2.84× the country average).

Demographically, the Classified advertising audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.

The typical Classified advertising fan in Germany is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Classified advertising profile in Germany.

Audience size
2M
in Germany
Gender
49.2%♀
50.8% male
Age
38.8
average years
Country rank
#3357
Topic in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Classified advertising fans

49.2% are female, 50.8% are male, average age 38.8.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Classified advertising audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age38.8
Estimated audience size1,999,708
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Classified advertising audience in Germany
Age bracketShare%
16-1918%
20-2924%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Classified advertising audience comes from Germany.

Worldwide audience distribution share by country for Classified advertising
CountryShare
United States27.1%
Germany11.0%
Brazil9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Classified advertising audience in Germany is strongest.

Fig. 05

Top regions by affinity

Classified advertising fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~50K1.13×
02Sachsen~100K1.06×
03Berlin~90K1.02×
04Niedersachsen~200K0.98×
05Hessen~100K0.98×
06Baden-Württemberg~300K0.96×
07Bayern~300K0.94×
08Nordrhein-Westfalen~400K0.93×
Fig. 06

Affinity by region

Affinity by region — Classified advertising, Germany
0.93×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Classified advertising audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Classified advertising audience
#·InterestCategoryAffinity×
01Instant GamingGames3.37×
02SatireLiterature2.95×
03VIER PFOTENPets & Animals2.93×
04NatureHome & Garden2.84×
05MSNNews2.84×
06VacationsTravel & Leisure2.45×
07FamilyKids & Family2.08×
08VolunteeringPolitics & Society1.99×
09TransfermarktSports1.98×
10EmailTechnology & Electronics1.94×
11TagesschauMovies & TV1.93×
12TattoosFashion & Accessoires1.91×
13TipicoGames1.91×
14DessertsFood & Beverages1.78×
15Müller (company)Food & Beverages1.70×
16German languagePolitics & Society1.69×
17SV Werder BremenSports1.65×
18SportschauSports1.64×
19Netto Marken-DiscountShopping1.60×
20GermanyTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Classified advertising audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Classified advertising audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.45×
Need for SecurityCONSERVATISM1.32×
ExtroversionTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Classified advertising audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Sports ActivityPOWER0.73×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Classified advertising have in Germany?

Classified advertising has an estimated audience of 1,999,708 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Classified advertising fans?

49.2% of Classified advertising fans are female, 50.8% are male, with an average age of 38.8 years.

03

Which brands do Classified advertising fans like most?

Classified advertising fans show strongest brand affinity for Nature (2.84×), Family (2.08×), and Tagesschau (1.93×) over the country average.

04

Where do Classified advertising fans live in Germany?

Classified advertising fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Classified advertising fans also like?

Beyond Classified advertising itself, the audience over-indexes on Family (2.08×), Tagesschau (1.93×), Germany (1.51×), and Vacations (2.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Classified advertising audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Classified advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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