Consumption (economics) Audience in United States

Consumption (economics) logo

Consumption (economics) has an estimated audience of 6,476,854 people in United States. 42.7% are female, 57.3% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Minnesota, Mathcore, Historic site, Urban Outfitters.

The average Consumption (economics) fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Minnesota, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Consumption (economics) audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Consumption (economics) fans

Demographic split for Consumption (economics) audience in United States
MetricValue
Female42.7%
Male57.3%
Average age42.6
Estimated audience size6,476,854

Audience persona

The typical Consumption (economics) fan in United States is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Consumption (economics) in United States
RegionReachAffinity
California709,2021×
Texas529,8390.95×
Florida415,5100.95×
New York345,3280.95×
Pennsylvania216,4900.99×
Georgia205,6431.03×
North Carolina203,7181.05×
Illinois199,0570.92×
Virginia198,8821.26×
Ohio179,5500.9×
Michigan171,5911.01×
Tennessee137,2921.06×
New Jersey136,4770.83×
Washington131,2181.01×
Arizona124,9870.95×
Massachusetts121,6860.95×
Indiana118,7541×
Missouri107,2161.03×
Maryland104,2350.94×
South Carolina100,8891.04×
Colorado92,5910.91×
Alabama90,9901.01×
Wisconsin90,5830.93×
Kentucky89,3291.1×
Minnesota87,5250.94×
Oregon83,3691.12×
Louisiana82,3810.99×
Oklahoma81,0511.13×
Connecticut62,8050.97×
Utah62,4421.08×
Arkansas58,9401.1×
Mississippi57,8301.08×
Nevada55,0670.88×
Iowa53,0880.99×
New Mexico51,6241.59×
Kansas49,6210.97×
Idaho32,3621×
West Virginia31,5831.05×
Nebraska29,3760.9×
New Hampshire27,0601.06×
Maine26,8651.16×
Hawaii26,1940.94×
Rhode Island18,9500.92×
Washington, District of Columbia17,6510.91×
Montana16,6120.92×
Delaware15,1760.85×
Alaska14,2401.03×
South Dakota12,9740.87×
North Dakota12,7200.96×
Vermont10,9210.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Consumption (economics) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Minnesota3.96×Travel & Leisure
Mathcore18.06×Music & Radio
Historic site8.87×Arts & Culture
Urban Outfitters3.4×Shopping
Google Home11.62×Technology & Electronics
3D printing4.15×Technology & Electronics
Nationality3.33×Politics & Society
MK5.76×Music & Radio
Home construction1.57×Home & Garden
The Historian16.48×Literature
Pillow2.26×Home & Garden
Litter box2.16×Pets & Animals
N1 road (South Africa)4.07×Travel & Leisure
Bully (2011 film)5.19×Movies & TV
Eurail16.57×Cars & Mobility
Northrop Grumman4.73×Business & Career
Atkins diet3.59×Health
JDSU2.06×Business & Career
Salman Khan5.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Consumption (economics) audience
TraitClusterScore
PatriotismCONSERVATISM3.61
Quality AwarenessPREMIUM3.36
Convenience OrientationPREMIUM2.08
IndividualismJOY2.02
Early Adopter MentalityPOWER1.95
Risk AppetiteTHRILL1.91

Worldwide distribution

Worldwide audience distribution share by country for Consumption (economics)
CountryShare
United States13.2%
India7.5%
Italy4.7%

See Consumption (economics) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Consumption (economics) have in United States?

Consumption (economics) has an estimated audience of 6,476,854 people in United States, concentrated in California and Texas.

What is the gender split and age of Consumption (economics) fans?

42.7% of Consumption (economics) fans are female, 57.3% are male, with an average age of 42.6 years.

Which brands do Consumption (economics) fans like most?

Consumption (economics) fans show strongest brand affinity for Keene, New Hampshire (675×), Minnesota (3.96×), and Mathcore (18.06×) over the country average.

Where do Consumption (economics) fans live in United States?

Consumption (economics) fans in United States are most concentrated in California (reach 709,202), Texas (reach 529,839), and Florida (reach 415,510). These three regions account for the largest share of the active audience.

What other brands do Consumption (economics) fans also like?

Beyond Consumption (economics) itself, the audience over-indexes on Minnesota (3.96×), Mathcore (18.06×), Historic site (8.87×), and Urban Outfitters (3.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Consumption (economics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.