Rascasse Audience Intelligence

Consumption (economics) Audience in United States

A data profile of the people who buy, follow and care about Consumption (economics) in United States — modelled from more than twelve digital signal sources. Consumption (economics) has an estimated audience of 6,476,854 people in United States.

#3192among Topic in United States#500in Business & Career

The average Consumption (economics) fan in United States is 42.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Innovation, Cougar, with strongest over-indexing on Web server (6.74× the country average).

Demographically, the Consumption (economics) audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Consumption (economics) fan in United States is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consumption (economics) profile in United States.

Audience size
6.5M
in United States
Gender
42.7%♀
57.3% male
Age
42.6
average years
Country rank
#5371
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumption (economics) fans

42.7% are female, 57.3% are male, average age 42.6.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Consumption (economics) audience in United States
MetricValue
Female42.7%
Male57.3%
Average age42.6
Estimated audience size6,476,854
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Consumption (economics) audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Consumption (economics) audience comes from United States.

Worldwide audience distribution share by country for Consumption (economics)
CountryShare
United States13.2%
India7.5%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumption (economics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Consumption (economics) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~50K1.57×
02Virginia~200K1.22×
03Mississippi~60K1.17×
04Maine~30K1.16×
05North Carolina~200K1.14×
06Arkansas~60K1.13×
07Kansas~60K1.11×
08Idaho~40K1.10×
09Kentucky~90K1.08×
10Oklahoma~80K1.08×
11Utah~60K1.07×
12Alaska~10K1.07×
13South Carolina~100K1.06×
14Missouri~100K1.04×
15Indiana~100K1.03×
16Oregon~80K1.03×
17South Dakota~20K1.03×
18West Virginia~30K1.02×
19New Hampshire~30K1.02×
20Iowa~50K1.01×
21Montana~20K1.01×
22Georgia~200K1.00×
23Alabama~90K1.00×
24Nebraska~30K0.99×
25California~700K0.97×
26Pennsylvania~200K0.97×
27Hawaii~30K0.97×
28Michigan~200K0.96×
29Minnesota~90K0.96×
30Rhode Island~20K0.96×
31North Dakota~10K0.96×
32Arizona~100K0.95×
33Louisiana~80K0.95×
34Vermont~10K0.95×
35Washington~100K0.94×
36Maryland~100K0.93×
37Connecticut~60K0.93×
38Texas~500K0.92×
39Tennessee~100K0.92×
40Massachusetts~100K0.92×
41Colorado~90K0.92×
42Wisconsin~90K0.92×
43Delaware~20K0.92×
44Ohio~200K0.90×
45Nevada~60K0.90×
46Illinois~200K0.87×
47New York~300K0.84×
48Washington, District of Columbia~20K0.82×
49Florida~400K0.81×
50New Jersey~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Consumption (economics), United States
0.81×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consumption (economics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consumption (economics) audience
#·InterestCategoryAffinity×
01CougarKids & Family10.41×
02I, Robot (film)Movies & TV7.92×
03Web serverTechnology & Electronics6.74×
04Berlin WallTravel & Leisure5.38×
05Chat roomInternet & Social Media4.32×
063D printingTechnology & Electronics3.62×
07InnovationBusiness & Career3.40×
08Sustainable energyHome & Garden3.16×
09Renewable energyBusiness & Career2.90×
10Rail transportTravel & Leisure2.89×
11Master of Business AdministrationBusiness & Career2.82×
12Career developmentBusiness & Career2.60×
13Online newspaperNews2.50×
14Discount TireShopping2.45×
15NASDAQBusiness & Career2.43×
16Microwave ovenHome & Garden2.41×
17Solar energyHome & Garden2.39×
18United Parcel ServiceBusiness & Career2.15×
19Real propertyHome & Garden2.15×
20RadioTechnology & Electronics1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consumption (economics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consumption (economics) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.23×
Quality AwarenessPREMIUM2.62×
IndividualismJOY1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consumption (economics) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Pet OwnershipJOY0.76×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Consumption (economics) have in United States?

Consumption (economics) has an estimated audience of 6,476,854 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Consumption (economics) fans?

42.7% of Consumption (economics) fans are female, 57.3% are male, with an average age of 42.6 years.

03

Which brands do Consumption (economics) fans like most?

Consumption (economics) fans show strongest brand affinity for Web server (6.74×), Innovation (3.4×), and Cougar (10.41×) over the country average.

04

Where do Consumption (economics) fans live in United States?

Consumption (economics) fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Consumption (economics) fans also like?

Beyond Consumption (economics) itself, the audience over-indexes on Innovation (3.4×), Cougar (10.41×), Renewable energy (2.9×), and Sustainable energy (3.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Consumption (economics) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Consumption (economics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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