A data profile of the people who buy, follow and care about Consumption (economics) in India — modelled from more than twelve digital signal sources. Consumption (economics) has an estimated audience of 3,666,472 people in India.
Consumption (economics) has an estimated audience of 3,666,472 people in India. 18.3% are female, 81.7% are male, average age 33.1. Top brand affinities: Internet celebrity, Charles Leclerc, Videography, Pirates of the Caribbean (film series), Alibaba.com.
Top brand affinities include Internet celebrity, Charles Leclerc, Videography, with strongest over-indexing on Internet celebrity (3.04× the country average).
Demographically, the Consumption (economics) audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Consumption (economics) fan in India is more male, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Consumption (economics) profile in India.
18.3% are female, 81.7% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 18.3% |
| Male | 81.7% |
| Average age | 33.1 |
| Estimated audience size | 3,666,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Consumption (economics) audience comes from India.
| Country | Share |
|---|---|
| United States | 13.2% |
| India | 7.5% |
| Italy | 4.7% |
The strongest cross-interests of the Consumption (economics) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charles Leclerc | Sports | 8.42× | ||
| 02 | SEMrush | Internet & Social Media | 8.42× | ||
| 03 | Alibaba.com | Shopping | 6.79× | ||
| 04 | Zootopia | Movies & TV | 6.14× | ||
| 05 | Pirates of the Caribbean (film series) | Movies & TV | 5.43× | ||
| 06 | Ryan Gosling | Movies & TV | 4.25× | ||
| 07 | Videography | Internet & Social Media | 3.79× | ||
| 08 | Internet celebrity | Internet & Social Media | 3.04× | ||
| 09 | Virtual reality | Technology & Electronics | 2.92× | ||
| 10 | Private equity | Business & Career | 2.77× | ||
| 11 | Handball | Sports | 2.76× | ||
| 12 | Rail transport | Travel & Leisure | 2.50× | ||
| 13 | Real property | Home & Garden | 2.34× | ||
| 14 | Innovation | Business & Career | 2.03× | ||
| 15 | OnePlus | Technology & Electronics | 1.93× | ||
| 16 | Activism | Politics & Society | 1.82× | ||
| 17 | Home improvement | Home & Garden | 1.64× | ||
| 18 | Pakistan national cricket team | Sports | 1.55× | ||
| 19 | Energy | Home & Garden | 1.53× | ||
| 20 | Engagement ring | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.77× | |
| Indulgence | JOY | 1.68× | |
| Quality Awareness | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.41× | |
| Mindfulness | BALANCE | 0.59× | |
| Design Affinity | PREMIUM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Consumption (economics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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